At a Glance
- Tasks: Lead the creation of a powerful creator-led content engine for a fast-growing brand.
- Company: Join a top D2C subscription brand with explosive growth and ambitious goals.
- Benefits: Enjoy a competitive salary, remote work, bonuses, and personal development opportunities.
- Other info: Be part of a diverse team committed to inclusivity and personal authenticity.
- Why this job: Shape the future of marketing by unifying paid and organic content strategies.
- Qualifications: Proven experience in creator-led content and a passion for health and fitness.
The predicted salary is between 70000 - 90000 £ per year.
Ignite are delighted to be working with one of the fastest-growing D2C subscription challenger brands in the UK. The business has grown over 200% year-on-year, now turns over £20m+ annually, and has a clear plan to reach £100m by 2030.
The brand has nicknamed 2026 the "Year of the Brand" and is on a mission to unify paid and organic into one creator-led content engine, including spearheading the launch of TikTok Shop. If you're a performance-creative operator or a Senior Performance Creative Strategist who believes the future of marketing is creator-led, this is a rare opportunity to build that engine from the ground up.
The role:
This is not a Creative Director role, and it's not influencer marketing - it's about people and performance. You'll be a talent scout at heart: finding awesome creators, building a core inner circle who become true content partners, and running one engine that feeds paid ads and organic social alike. You'll own creative strategy end-to-end: the angles, hooks, briefs and testing process - bringing the discipline of a good ad to everything the brand produces, organic included. You'll also build and lead the team around you, from creative strategists to creator partnership managers.
What skills do you need to have to be considered?
- A proven track record of building a creator-led content engine that fed paid social, with results to back it up
- A performance-creative background (creative strategist, performance creative, growth creative) - this could be the ideal next step for a Senior Creative Strategist ready to step up into a leadership role
- Deep knowledge of what makes content convert and travel across Meta, TikTok and YouTube
- A natural talent-spotter and people person - the kind of operator creators want to work with
- Genuine passion for health, fitness or the outdoors, and a real feel for that world
- Bonus points if you know your way around the Hudson Method - we'll ask!
In return for everything you can bring, the business can offer you:
- Competitive basic salary (£70k - £90k, depending on experience)
- Fully remote working, UK
- Performance-based bonus and/or equity
- AXA Healthcare scheme
- Monthly wellbeing allowance
- Personal Development & Learning allowance
What happens next?
Now: Apply today with your CV, which will be reviewed by our Ignite team. First Stage: Teams call with the hiring manager. Second Stage: Face-to-face interview in the office.
People are at the heart of everything we do. We embrace diversity and are committed to creating an inclusive recruitment process that means people can be their best, authentic self.
We would love to reply to all applications, but regrettably, we're unable to due to the high volumes we receive — so if you haven't heard back within 14 days, unfortunately this role won't be progressing for you. It's also possible the position could be in the process of closing, so don't take it personally — chalk it up to bad timing. But don't worry, there will be more opportunities. Follow us so you don't miss them.
Head of Creator & Content in York employer: Ignite
Ignite is an exceptional employer, offering a vibrant work culture where creativity and collaboration thrive. With a focus on employee growth, the company provides opportunities to develop skills in a dynamic retail environment while enjoying a flexible 4.5-day work week with competitive pay. Located in London, employees benefit from a supportive atmosphere that values diversity and encourages individuals to bring their authentic selves to work.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Creator & Content in York
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ignite and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ignite are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ignite on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ignite. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Creator & Content in York
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ignite. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ignite:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ignite’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ignite
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ignite will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ignite, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
