At a Glance
- Tasks: Lead product marketing for 40 new products yearly, shaping their success in the market.
- Company: Join one of the UK's fastest-growing social-first consumer retail businesses.
- Benefits: Enjoy a performance bonus, hybrid working, and 25 days annual leave plus bank holidays.
- Other info: Dynamic team culture with regular socials and opportunities for growth.
- Why this job: Be at the forefront of creative product development and influence viral trends.
- Qualifications: Experience in product marketing and a strong grasp of TikTok and social trends.
The predicted salary is between 45000 - 55000 £ per year.
Ignite are delighted to be working with one of THE UK's fastest-growing social-first consumer retail businesses, looking for a Senior Product Marketing Lead to join its ambitious team.
With over 1.5 billion organic views across social media, this is a business that knows how to turn creative ideas into products people can't stop talking about.
You’ll sit at the heart of its product development process, working across approximately 40 new products each year and ensuring every product has the strongest possible marketing proposition before it reaches shelves and screens.
This is a fantastic opportunity for someone who understands the relationship between social trends, consumer behaviour and successful products.
You’ll own marketing’s input into new product development, representing the marketing function in product pitch sessions, influencing prioritisation and helping shape the company’s viral pillars.
What skills do you need to have to be considered?
- Proven experience in product marketing, marketing strategy, brand marketing or a similar consumer-facing marketing role.
- A strong understanding of Tik Tok, social-first content and viral trends, with the ability to identify what makes products and content resonate.
- Strong analytical skills, with experience reviewing campaign, product or launch performance and translating findings into actionable insights.
- Experience working cross-functionally with product, creative or marketing teams, with the confidence to influence decisions and challenge ideas constructively.
- Highly organised, with the ability to manage multiple products and projects at different stages of development.
In return for everything you can bring, the business can offer you
- Discretionary performance bonus.
- Hybrid working, 4 days in the office
- 25 days annual leave, plus bank holidays.
- C. London office
• Free selection of company products each year!
- Regular team socials, including monthly team lunches, monthly breakfasts, seasonal events and a summer sports day.
What happens next?
First Stage: Teams interview with the Head of Marketing.
People are at the heart of everything we do. We embrace diversity and are committed to creating an inclusive recruitment process that means people can be their best authentic self.
We would love to reply to all applications, regrettably we are unable to do so due to the high volumes we receive, so if you do not hear back within 14 days unfortunately on this role it won't be progressing.
It is possible that the position could be in the process of closing, so chalk it up to bad timing.
But, have no fear!
There will be more opportunities.
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Senior Product Marketing Lead in London employer: Ignite
Join a dynamic and innovative FMCG challenger brand in East London, where your role as a Production Planner will be pivotal in driving operational excellence. With a strong emphasis on collaboration across departments, you'll benefit from a supportive work culture that values diversity and encourages personal growth. Enjoy competitive salary packages and the opportunity to make a meaningful impact in a fast-paced environment that is committed to your professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ignite and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ignite are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ignite on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ignite. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Product Marketing Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ignite. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ignite:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ignite’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ignite
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ignite will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ignite, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
