At a Glance
- Tasks: Lead brand strategy and drive growth for a fast-growing FMCG brand.
- Company: Join one of the UK’s fastest-growing brands in a pivotal leadership role.
- Benefits: Competitive salary, dynamic work environment, and opportunity to shape brand vision.
- Other info: Work closely with the Founder and lead a growing team of specialists.
- Why this job: Make a real impact by transforming a product-led business into a brand powerhouse.
- Qualifications: 3+ years in senior marketing roles with experience in scaling challenger brands.
The predicted salary is between 80000 - 100000 € per year.
We’re hiring our first ever Marketing Director, a pivotal leadership position at one of the UK’s fastest-growing brands. Over the last few years, we’ve built significant momentum through our range, securing major distribution and strong sales velocity. Now we’re entering the next phase of growth: evolving from a product-led business into a brand-led business. This role will shape that transition.
We’re looking for someone who has already helped scale a challenger FMCG brand, someone who knows how to build cultural relevance, create standout marketing with lean budgets, and translate brand investment into commercial growth. You’ll work closely with the Founder to bring the long-term brand vision to life.
You’ll lead:
- Brand strategy and positioning
- D2C and ecommerce performance
- Customer acquisition and retention
- Trade marketing and retail activation
- Content, community and communications
- Consumer insight and NPD thinking
- A growing internal team and specialist external partners
You’ll thrive in this role if you are:
- Commercially sharp and creatively ambitious
- Entrepreneurial and hands on
- Data-led but brand obsessed
- Comfortable operating in fast-moving founder-led businesses
- Experienced in scaling lifestyle or premium FMCG brands
What success looks like:
- Building the business into the UK’s most credible premium brand in its area
- Growing brand awareness and penetration efficiently
- Driving customer retention
- Creating a coherent, insight-led brand and growth strategy across all channels
Experience we’re looking for:
- 3+ years in a senior marketing leadership role within a challenger FMCG brand
- Experience scaling founder led consumer businesses
- A track record of delivering measurable commercial growth
- Strong instincts for quality, creativity and brand-building
If you’ve helped take a challenger brand from momentum to mainstream relevance — we’d love to hear from you.
Marketing Director in London employer: Ignite
Join one of the UK’s fastest-growing brands as our first Marketing Director, where you will play a crucial role in transforming our product-led business into a brand-led powerhouse. We offer a dynamic work culture that fosters creativity and innovation, alongside opportunities for professional growth as you collaborate closely with the Founder to shape our long-term vision. With a focus on building cultural relevance and driving commercial success, this is an exciting chance to make a significant impact in a supportive environment that values entrepreneurial spirit and data-driven decision-making.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts, attend marketing events, and engage with potential colleagues on LinkedIn. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Showcase your expertise! Create a portfolio or case studies highlighting your past successes in scaling brands. This will give you an edge when discussing your experience during interviews.
✨Tip Number 3
Prepare for the interview by understanding the brand's current position and future goals. Bring fresh ideas to the table that align with their vision, showing you're not just a fit but a game-changer.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our journey as we evolve into a brand-led business.
We think you need these skills to ace Marketing Director in London
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the role shine through. We want to see how excited you are about shaping the future of our brand and making a real impact in the FMCG space.
Tailor Your Experience:Make sure to highlight your relevant experience in scaling challenger brands. We’re looking for specific examples of how you've driven growth and built brand relevance, so don’t hold back on the details!
Be Data-Driven:Since we’re all about being data-led, include metrics and results from your previous roles. Show us how your marketing strategies translated into commercial success — numbers speak volumes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team!
How to prepare for a job interview at Ignite
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and current market position. Understand their product range and recent marketing campaigns. This will not only show your genuine interest but also help you articulate how your experience aligns with their vision of evolving into a brand-led business.
✨Showcase Your Success Stories
Prepare specific examples from your past roles where you've successfully scaled a challenger FMCG brand. Highlight measurable outcomes, such as increased brand awareness or customer retention rates. This will demonstrate your ability to drive commercial growth and resonate with their need for a data-led yet brand-obsessed leader.
✨Be Ready to Discuss Strategy
Think about how you would approach building a coherent, insight-led brand strategy for them. Be prepared to discuss your ideas on brand positioning, D2C performance, and trade marketing. This shows that you're not just a fit for the role but also proactive in thinking about their future.
✨Emphasise Your Entrepreneurial Spirit
Since they’re looking for someone who thrives in fast-moving, founder-led businesses, share instances where you've taken initiative or led projects with limited resources. This will highlight your hands-on approach and entrepreneurial mindset, which are crucial for this pivotal leadership position.
