At a Glance
- Tasks: Lead and define the marketing strategy for an exciting food challenger brand.
- Company: Join a buzzing food challenger brand in London with innovative products.
- Benefits: Competitive salary, bonus, and flexible working (2 days a week in the office).
- Other info: Opportunity to shape the marketing team and grow within a vibrant company.
- Why this job: Be hands-on in a dynamic role and make a real impact in the food industry.
- Qualifications: 7+ years in FMCG marketing, ideally with food/drink brands and grocery retail experience.
The predicted salary is between 75000 - 90000 £ per year.
Here at Ignite, we’re absolutely buzzing to be working with a super exciting Food challenger brand. The business has created a range of amazing products which has brought fresh, new and modern ideas to an established product category. They’re looking to hire a Head of Marketing to define and deliver the Marketing strategy. This is a VERY hands‑on role, whilst you will have agency support and a decent budget, you will not have a team underneath you straight away.
What skills do you need to have to be considered?
- You need to have at least 7 years Marketing experience within an FMCG environment, ideally for a challenger Food/Drink brand.
- Strong experience across Trade, Shopper and Brand Marketing is extremely important.
- Experience working with marketing agencies and freelancers is important.
- You need to have worked for a brand which trades in Grocery Retail; unfortunately, candidates without this experience won’t be suitable.
- You need to be comfortable operating as a 1 person marketing team to begin with, without a team underneath you.
In return for everything you can bring, the business can offer you:
- Competitive basic salary (£75k - £90k, depending upon experience)
- Bonus
- Health
Head of Marketing employer: Ignite
Ignite is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the food industry. With a competitive salary and bonus structure, alongside opportunities for personal and professional growth, employees are encouraged to thrive in a hands-on environment that values creativity and fresh ideas. Located in London, this role offers the unique advantage of working within a challenger brand that is redefining its category, making it an exciting place for passionate marketers to develop their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Reach out to your connections in the FMCG space, especially those who have experience with challenger brands. A friendly chat can lead to insider info or even a referral!
✨Tip Number 2
Showcase your hands-on experience! When you get the chance to chat with potential employers, highlight specific projects where you’ve successfully operated solo in marketing. They’ll love hearing about your ability to thrive without a team.
✨Tip Number 3
Prepare for the interview by diving deep into the brand’s products and their market position. Bring fresh ideas to the table that align with their vision. This shows you’re not just interested, but genuinely invested in their success!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of resources to help you nail that application process and land the job you want. Plus, it’s a great way to stay updated on new opportunities!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Show Your Passion for Food Brands:When you're writing your application, let your love for food and marketing shine through! We want to see how your experience aligns with our exciting challenger brand and how you can bring fresh ideas to the table.
Highlight Relevant Experience:Make sure to emphasise your 7+ years in FMCG marketing, especially if you've worked with food or drink brands. We’re looking for specific examples of your Trade, Shopper, and Brand Marketing successes that demonstrate your hands-on approach.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and fluff. Just tell us what you’ve done, how you did it, and the impact it had!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at Ignite
✨Know Your Brand Inside Out
Before the interview, make sure you dive deep into the challenger brand's products and marketing strategies. Understand their unique selling points and how they differentiate themselves in the FMCG market. This will not only show your genuine interest but also help you discuss how you can contribute to their marketing strategy.
✨Showcase Your Hands-On Experience
Since this role is very hands-on, be prepared to share specific examples from your past where you've successfully managed marketing campaigns independently. Highlight your ability to juggle multiple responsibilities and how you've thrived without a large team, as this will resonate well with what they're looking for.
✨Prepare for Agency Collaboration Questions
Expect questions about your experience working with marketing agencies and freelancers. Be ready to discuss how you've effectively collaborated with them in the past, what challenges you faced, and how you overcame them. This will demonstrate your capability to manage external partnerships effectively.
✨Understand Grocery Retail Dynamics
Since the brand trades in grocery retail, brush up on the latest trends and challenges in this sector. Be prepared to discuss how you would approach marketing strategies tailored specifically for grocery channels. This knowledge will set you apart and show that you're ready to hit the ground running.
