Head of Creator & Content
D2C Subscription Brand
UK, Remote
Salary £70k - £90k
Bonus + Equity
Ignite are delighted to be working with one of the fastest-growing D2C subscription challenger brands in the UK. The business has grown over 200% year-on-year, now turns over £20m+ annually, and has a clear plan to reach £100m by 2030.
The brand has nicknamed 2026 the "Year of the Brand" and is on a mission to unify paid and organic into one creator-led content engine, including spearheading the launch of TikTok Shop. If you're a performance-creative operator or a Senior Performance Creative Strategist who believes the future of marketing is creator-led, this is a rare opportunity to build that engine from the ground up.
The role:
This is not a Creative Director role, and it's not influencer marketing - it's about people and performance. You'll be a talent scout at heart: finding awesome creators, building a core inner circle who become true content partners, and running one engine that feeds paid ads and organic social alike.
You'll own creative strategy end-to-end: the angles, hooks, briefs and testing process - bringing the discipline of a good ad to everything the brand produces, organic included. You'll also build and lead the team around you, from creative strategists to creator partnership managers.
What skills do you need to have to be considered?
️ A proven track record of building a creator-led content engine that fed paid social, with results to back it up
️ A performance-creative background (creative strategist, performance creative, growth creative) - this could be the ideal next step for a Senior Creative Strategist ready to step up into a leadership role
️ Deep knowledge of what makes content convert and travel across Meta, TikTok and YouTube
️ A natural talent-spotter and people person - the kind of operator creators want to work with
️ Genuine passion for health, fitness or the outdoors, and a real feel for that world
️ Bonus points if you know your way around the Hudson Method - we'll ask!
In return for everything you can bring, the business can offer you :
️ Competitive basic salary (£70k - £90k, depending on experience)
️ Fully remote working, UK
️ Performance-based bonus and/or equity
️ AXA Healthcare scheme
️ Monthly wellbeing allowance
️ Personal Development & Learning allowance
What happens next?
Now: Apply today with your CV, which will be reviewed by our Ignite team.
First Stage: Teams call with the hiring manager
Second Stage: Face-to-face interview in the office
People are at the heart of everything we do. We embrace diversity and are committed to creating an inclusive recruitment process that means people can be their best, authentic self.
We would love to reply to all applications, but regrettably, we're unable to due to the high volumes we receive — so if you haven't heard back within 14 days, unfortunately this role won't be progressing for you. It's also possible the position could be in the process of closing, so don't take it personally — chalk it up to bad timing. But don't worry, there will be more opportunities. Follow us so you don't miss them.
Head of Creator & Content employer: Ignite
Ignite is an exceptional employer, offering a vibrant work culture where creativity and collaboration thrive. With a focus on employee growth, the company provides opportunities to develop skills in a dynamic retail environment while enjoying a flexible 4.5-day work week with competitive pay. Located in London, employees benefit from a supportive atmosphere that values diversity and encourages individuals to bring their authentic selves to work.
