At a Glance
- Tasks: Lead brand strategy and integrated campaigns for a fast-growing D2C subscription brand.
- Company: Dynamic D2C brand with a focus on innovation and growth.
- Benefits: Competitive salary, equity options, flexible working, and 25 days holiday.
- Other info: Join a dog-friendly office and enjoy remote work flexibility.
- Why this job: Shape the future of a brand and make a real impact in a vibrant environment.
- Qualifications: 6+ years in Brand Marketing with experience in D2C or FMCG.
The predicted salary is between 90000 - 100000 £ per year.
Fast Growth D2C subscription brand – 3 days a week in Central London.
Role Overview
We are looking to shift from a performance marketing‑led business to a brand‑led business, looking to hire a Head of Brand. The role will own brand strategy, lead integrated campaigns and collaborate across marketing teams.
Requirements
- At least 6 years’ experience in Brand Marketing for a fast‑growth D2C or FMCG challenger/scale‑up brand
- Experience working for an omni‑channel brand (D2C & Retail)
- Strong experience owning or shaping brand strategy
- Track record of leading integrated campaigns
- Confident in briefing marketing teams and bringing different marketing teams together
- Strong stakeholder management experience
- Proven people management experience, managing a team of 4 direct reports and a wider team of 7
Benefits and Compensation
- Basic salary from 90k to 100k (based on experience)
- EMI equity
- Bonus up to 10% of salary
- 25 days holiday + bank holidays
- Dog friendly office
- 3 days a week in the office in Central London
- Work from anywhere in the world 4 weeks a year
- Private medical and dental insurance
- Flexible working hours
EEO Statement
We embrace diversity and are committed to creating an inclusive recruitment process that means people can be their best authentic self.
Head of Brand employer: Ignite
Join a dynamic and innovative fast-growth D2C subscription brand as the Head of Brand, where you will play a pivotal role in shaping our brand strategy and leading integrated campaigns. With a dog-friendly office in Central London, flexible working hours, and the opportunity to work from anywhere in the world for four weeks a year, we foster a supportive and inclusive work culture that prioritises employee growth and well-being. Enjoy competitive compensation, including EMI equity and a bonus scheme, while being part of a collaborative team that values creativity and strategic thinking.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Brand
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ignite and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ignite are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ignite on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ignite. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Brand
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ignite. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ignite:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ignite’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ignite
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ignite will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ignite, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
