At a Glance
- Tasks: Lead SEO strategy and email marketing to boost customer engagement and organic traffic.
- Company: Join Iglu Ski, the UK's largest ski holiday agent with a passion for customer satisfaction.
- Benefits: Competitive salary, dynamic work environment, and opportunities for personal growth.
- Other info: Flexible, fast-paced workplace with a focus on creativity and collaboration.
- Why this job: Combine your love for skiing with innovative marketing strategies to make an impact.
- Qualifications: Experience in SEO/content and CRM/email marketing; passion for travel and skiing is essential.
The predicted salary is between 40000 - 50000 £ per year.
Iglu Ski is the UK's largest ski holiday agent, passionate about getting our customers on the slopes. We are a dynamic, fast-paced business that values innovation and customer focus. We're looking for an SEO, Content and Retention Marketing Manager to take ownership of both our SEO strategy and implementation, and email marketing and customer retention.
The Role
We are looking for a versatile, commercially minded marketer who can own both our organic search performance and our customer relationships. You will be the keeper of our editorial voice online and the architect of our email and loyalty programme – two disciplines that, done well, amplify each other enormously in a high-consideration, seasonal category like ski travel.
Key Responsibilities
- Own the SEO strategy end-to-end: technical health, on-page optimisation, content gaps, and high-converting keyword targeting.
- Plan and implement content strategies that will deliver our ambitious AEO/GEO growth targets, increasing citation rate, search visibility and traffic from LMMs.
- Build and maintain a rolling content calendar aligned to seasonal search demand – from early-season resort guides to late-booking deal content.
- Write, commission, and edit high-quality web copy, content and structure including: commercial and destination pages, blog articles, resort reviews, and landing pages.
- Collaborate with the Junior Creative on visual and the Paid Manager on shared keyword insights and landing page performance.
- Own the relationship with our web developer for technical SEO improvements (site speed, structured data, crawlability).
- Monitor, report on, and continuously improve organic traffic, rankings, and content engagement metrics from both Google and LLMs.
- Keep destination and product content accurate, on-brand, and compelling across the full site.
- Manage the full email programme: campaign planning, segmentation, copywriting, build, send, and post-send analysis.
- Develop and refine automated lifecycle journeys – welcome series, booking confirmations, pre-departure, post-trip, and re-engagement flows.
- Own our customer database: maintain data quality, grow the list responsibly, and ensure GDPR compliance.
- Implement our loyalty and repeat-customer strategy, identifying opportunities to increase LTV and encourage referrals.
- Work with the Head of Marketing to develop personalisation: the right message to the right customer at the right moment in the booking cycle.
- Set up and manage A/B tests across subject lines, content, send times, and audience segments; turn findings into clear recommendations.
- Produce regular performance reporting: open rates, click rates, conversion, revenue attribution, and list health.
What We’re Looking For
The ideal candidate for this role will be a self-starter with a passion for marketing and data. We are seeking a motivated individual ready to take the reins and make the role their own, with the ambition to grow - travel experience is a plus, and a love of skiing or snowboarding is a must have!
Experience
- Proven experience in both SEO/content and CRM/email marketing – agency, in-house, or a combination of both.
- Confident using SEO tools such as Ahrefs, Semrush, SimilarWeb and Google Search Console.
- Understanding of GA4 and attribution.
- Hands‑on experience with an email service provider (e.g., Klaviyo, Dotdigital, Mailchimp, HubSpot or similar) including building automations.
- Strong copywriting skills with an eye for tone: warm, knowledgeable, and aspirational – the voice of a ski expert, not a generic travel brand.
- Analytically comfortable: you can pull your own data, spot trends, and present findings clearly.
- Organised and self‑directing – able to manage multiple workstreams across a seasonal calendar without needing to be chased.
- Genuine passion for travel; comfortable writing about mountains, resorts, and snow sports with authority.
Desirable Experience
- Experience in travel, tourism, is desirable.
- Familiarity with a CMS (WordPress, Contentful, or similar) and basic HTML/CSS confidence.
- Experience integrating CRM activity with paid retargeting audiences.
- A personal love of skiing or snowboarding – critical to writing with conviction and connecting with our audience.
SEO, Content and Retention Marketing Manager Ski · Wimbledon · employer: Iglu.com
Iglu Ski is an exceptional employer, offering a vibrant work culture that thrives on innovation and a shared passion for skiing. Located in Wimbledon, employees benefit from a dynamic environment that encourages personal growth and creativity, with ample opportunities to develop marketing skills in a fast-paced industry. With a focus on employee well-being and a commitment to customer satisfaction, Iglu Ski fosters a collaborative atmosphere where your contributions directly impact the success of the business.
StudySmarter Expert Advice🤫
We think this is how you could land SEO, Content and Retention Marketing Manager Ski · Wimbledon ·
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Iglu.com and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Iglu.com are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Iglu.com on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Iglu.com. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEO, Content and Retention Marketing Manager Ski · Wimbledon ·
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Iglu.com. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Iglu.com:Show us that you’ve done your homework! In your application, briefly mention what you admire about Iglu.com’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Iglu.com
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Iglu.com will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Iglu.com, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
