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- Tasks: Join our team to execute exciting email campaigns and support digital marketing projects.
- Company: Iglu.com is an award-winning online travel agency specialising in Ski and Cruise holidays.
- Benefits: Enjoy hybrid working, discounted travel, gym discounts, and mental health support.
- Why this job: Be part of a vibrant culture while making an impact in the travel industry.
- Qualifications: Strong IT skills, attention to detail, and experience with email marketing platforms required.
- Other info: Perfect for proactive learners passionate about travel and digital marketing.
The predicted salary is between 28800 - 43200 £ per year.
We are seeking a motivated and detail-oriented CRM Executive to join our marketing team. This role is responsible for executing acquisition email campaigns, assisting with WhatsApp and push notifications, and supporting various acquisition-related projects. The ideal candidate will have a keen eye for detail, strong organisational skills, and a passion for digital marketing.
About Iglu:
Iglu.com is a successful and award winning online travel agency specialising in Ski and Cruise holidays. Through our award winning brands Iglu Cruise, Planet Cruise and Iglu Ski, we provide expert service and exceptional ski and cruise holidays to locations around the world.
Key Responsibilities:
- Execute acquisition emails, WhatsApp and push notifications based on the schedule,
- Support the execution of campaigns, ensuring timely and high-quality delivery,
- Assist with pet forms and performance tracking to optimise marketing efforts,
- Work closely with the commercial team to select products for inclusion in commercial emails,
- Create and design engaging emails using HTML, adhering to branding and marketing guidelines,
- Source images and design graphics for email marketing using tools like Photoshop and Canva,
- Build and optimise workflows in Adobe Campaign or similar,
- Conduct A/B testing to refine email subject lines, content, and design for improved engagement,
- Analyse performance metrics and strategise improvements for email marketing campaigns,
- Assist in other digital marketing activities such as social media management,
- Work on acquisition-related projects as required, ensuring alignment with overall marketing objectives.
Skills and Experience:
- Strong IT literacy with experience in email marketing platforms,
- Ability to write clear and compelling marketing copy,
- Excellent attention to detail and organisational skills,
- Strong time management skills with the ability to meet deadlines,
- Ability to manage workload, prioritise tasks, and work on multiple projects simultaneously,
- Strong communication and interpersonal skills,
- Ability to identify and implement efficiencies in production and processes,
- Experience with HTML coding,
- Proficiency in Adobe Campaign or similar email marketing platforms,
- Familiarity with creative tools such as Photoshop and Canva,
- Proficiency in Excel/Google Sheets for data analysis,
- Ability to interpret data and translate insights into actionable recommendations,
- Knowledge of the cruise or travel industry is an advantage.
Behavioural Role Fit:
- A proactive learner who is eager to develop new skills,
- Creative thinker with the ability to generate innovative marketing ideas,
- Constantly looking for new opportunities to improve and test marketing strategies,
- Confident, self-motivated, and able to work independently & collaboratively,
- Enthusiastic about travel and the cruising industry.
Why work for Iglu?
We strive on offering a great culture and working environment for everyone but don\’t just take our word for it, take a look at our values and some of the benefits below:
Our Values:
- Put People First
- Driven by our Customers
- Love what we do
- Bold and ambitious
Our Benefits:
- Hybrid and Remote working options,
- Personal Development Program,
- Discounted travel offers for family and friends,
- Gym discounts at all major chains across the UK,
- Mental Health and Wellbeing Support,
- Electric Vehicle Scheme,
- Simply Health Cash Plan,
- Life Assurance for all,
- Help shape the culture of Iglu by getting involved in our Charity or Social Committee,
- Bi-annual Company Get Togethers,
- Plus Many More.
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CRM Executive - Email Campaigns Marketing · · employer: Iglu.com
Contact Detail:
Iglu.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive - Email Campaigns Marketing · ·
✨Tip Number 1
Familiarise yourself with the latest trends in email marketing and CRM tools. Understanding platforms like Adobe Campaign and how to optimise workflows will give you a significant edge during discussions with us.
✨Tip Number 2
Showcase your creativity by preparing a mock email campaign that aligns with our brand. This will not only demonstrate your skills but also your enthusiasm for the role and our company.
✨Tip Number 3
Network with professionals in the travel and digital marketing industries. Engaging with others can provide insights into best practices and may even lead to referrals that could help you land the job.
✨Tip Number 4
Prepare to discuss your analytical skills in detail. Be ready to share examples of how you've used data to improve marketing campaigns, as this is crucial for the role and will impress us during the interview.
We think you need these skills to ace CRM Executive - Email Campaigns Marketing · ·
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in email marketing and digital campaigns. Emphasise your skills in HTML coding, Adobe Campaign, and any familiarity with Photoshop or Canva.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and the travel industry. Mention specific examples of past campaigns you've worked on and how they relate to the responsibilities of the CRM Executive role.
Showcase Your Attention to Detail: In your application, provide examples that demonstrate your strong organisational skills and attention to detail. This could include projects where you successfully managed multiple tasks or improved processes.
Highlight Your Analytical Skills: Discuss your experience with data analysis and A/B testing in your application. Explain how you've used performance metrics to inform marketing strategies and improve campaign outcomes.
How to prepare for a job interview at Iglu.com
✨Showcase Your Email Marketing Skills
Be prepared to discuss your experience with email marketing platforms. Highlight any specific campaigns you've executed, focusing on your role in the process and the results achieved.
✨Demonstrate Attention to Detail
Since this role requires a keen eye for detail, be ready to provide examples of how you've ensured quality in your previous work. Discuss how you manage tasks to avoid errors and maintain high standards.
✨Familiarise Yourself with Iglu's Brands
Research Iglu.com and its brands like Iglu Cruise and Planet Cruise. Understanding their offerings will help you tailor your responses and show genuine interest in the company during the interview.
✨Prepare for Creative Challenges
Expect to discuss your creative process, especially regarding email design and content creation. Be ready to share ideas or examples of how you've approached similar tasks in the past.
