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For Companies At a Glance
- Tasks: Drive creative B2B marketing campaigns and collaborate with global teams.
- Company: Join IGEL, a leading software company in a dynamic environment.
- Benefits: Competitive salary, diverse team culture, and opportunities for career growth.
- Why this job: Make an impact in international marketing across UK and APAC regions.
- Qualifications: 3+ years in marketing, strong communication skills, and IT-savvy.
- Other info: Fast-paced role with a focus on collaboration and innovation.
The predicted salary is between 28800 - 48000 £ per year.
The LOCATION: Reading, UK
The ROLE
At IGEL, we know that real growth happens when Sales, SDRs, and Marketing are tightly aligned behind a shared mission and high-impact Marketing. That’s why we’re looking for a driven Marketing Specialist (UKI/APAC) to join our team in Reading and help amplify our field and channel marketing across two of our most dynamic regions.
If you’re an IT-savvy marketer with three or more years of experience, a passion for creative B2B campaigns, and the ability to turn strategy into execution with precision, you might be exactly who we’re looking for. In this role, you’ll work hand-in-hand with the UKI & APAC marketing leader, sales, channel, and regional/global marketing teams to launch campaigns, activate partners, support events, and ensure our message lands with impact from the UK to APAC.
If you thrive in a fast-paced, international environment and want to grow your marketing career in a leading software company, we’re looking forward to talking to you.
Tasks and Responsibilities
- Field & Channel Marketing
- Implementation of B2B launches and campaigns
- Execution of global marketing campaign in alignment with all guidelines, the global and the regional business strategy
- Creation of marketing material for end customers and resellers incl. B2B event collaterals in coordination with the responsible colleagues
- Support senior marketing manager in projects and event organization
- Work with local sales teams on activities (i.e. events and campaigns) as well as marketing generated leads (capture, upload and follow-up)
- Review of new localized marketing materials, approval in coordination with the responsible colleagues
- Review of new websites for the launch or campaign, release in coordination with the responsible colleagues
- Communication of B2B end customer campaigns and / or information (e.g. event mailings and landing pages) via Marketing Automation including reporting of relevant KPIs
- Adaptation of launch or campaign-relevant materials on request, minor layout and text work if necessary
- Work with 3rd party publishers, partners and distributors on campaign activation
- Set up and manage tracking and reporting
- Vendor management
- Alignment with all internal stakeholders (marketing, sales, channel and SDR)
- Support of Sales, Channel and SDR Teams in marketing related partner inquiries
Marketing Operations
- Management of budgets and POs related to the role
Experience and Qualifications
- MBA preferred in a relative field
- 3+ years of marketing leadership experience, preferably in the software security or technology industry
- Solid knowledge in copywriting, and campaign management including a 360° marketing mix
- Excellent communication and interpersonal skills
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously
- Proficient in marketing analytics tools and CRM software
- English (native or fluent)
Personal skills
- Solid understanding of B2B channel organizations incl. channel, strategic and technology partners
- Structured, process-oriented working method
- Digital marketing knowledge and understanding (LinkedIn, SEA/SEO)
- Customer and service-oriented thinking and acting
- Ability to self-motivate
- Willingness to travel
Interested? Apply now via our online applicant portal! If you have any questions about the position or application process, our Talent Acquisition team is happy to assist.
Matt Krajnik
IGEL Technology GmbH
Green Park, 100 Longwater Avenue
Reading, Berkshire
RG2 6GP, United Kingdom
+447939236699
matt.krajnik@igel.com
Please note that we are unable to hire applicants residing in countries outside our legal entity countries. Please note that IGEL does not currently have a sponsorship license and is regrettably unable to offer sponsorship.
We celebrate tolerance and diversity, and we are committed to building teams that represent a variety of backgrounds, skills and perspectives. IGEL is an equal opportunity employer and makes employment decisions on the basis of merit. We want the best available person in every job. Our policy prohibits unlawful discrimination based on color, creed, sex, religion, marital status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, or any other consideration made unlawful by federal, state or local laws.
Marketing Specialist, UK/I & APAC (m/f/d/) - Reading, UK employer: IGEL Technology
Contact Detail:
IGEL Technology Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist, UK/I & APAC (m/f/d/) - Reading, UK
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best marketing campaigns and projects. This gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially in B2B marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Marketing Specialist, UK/I & APAC (m/f/d/) - Reading, UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Specialist role. Highlight your experience in B2B campaigns and any relevant marketing tools you've used. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for marketing and how you can contribute to our team. Be sure to mention your experience in the UKI and APAC markets, as it’s super relevant to us.
Showcase Your Creativity: As a marketing specialist, creativity is key! Include examples of past campaigns or projects that demonstrate your innovative thinking. We love seeing how you turn strategy into execution!
Apply Through Our Website: Don’t forget to apply through our online applicant portal! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at IGEL Technology
✨Know Your B2B Marketing Inside Out
Make sure you brush up on your knowledge of B2B marketing strategies, especially in the tech sector. Be ready to discuss specific campaigns you've worked on and how they aligned with business goals. This will show that you understand the nuances of the industry and can contribute effectively.
✨Showcase Your Analytical Skills
Since the role involves marketing analytics tools and CRM software, be prepared to talk about how you've used data to drive decisions in past campaigns. Bring examples of KPIs you've tracked and how they influenced your marketing strategies. This will demonstrate your ability to turn insights into action.
✨Prepare for Team Collaboration Questions
Given the emphasis on working with sales and channel teams, think of examples where you've successfully collaborated across departments. Highlight your communication skills and how you’ve managed to align different teams towards a common goal. This will show that you're a team player who can thrive in a dynamic environment.
✨Research IGEL and Its Market Position
Familiarise yourself with IGEL's products, values, and recent news. Understanding their position in the market and their competitors will help you tailor your responses and show genuine interest in the company. It’s a great way to connect your experience with their needs during the interview.
