At a Glance
- Tasks: Lead shopper research projects and deliver impactful insights to drive strategy.
- Company: Join IGD, a Great Place to Work that values growth and innovation.
- Benefits: Enjoy a market-leading pension, bonus scheme, and generous medical insurance.
- Other info: Hybrid working model with a focus on work-life balance and diverse candidates welcome.
- Why this job: Make a real difference by understanding shopper behaviour and influencing industry trends.
- Qualifications: 5+ years in insights with strong knowledge of grocery and consumer goods.
The predicted salary is between 50000 - 60000 € per year.
At IGD, we’re proud to be a Great Place to Work, where our people are empowered to grow, inspired to lead and ready to make a difference. At the heart of that experience is how we attract, welcome, and support new colleagues to join us. That’s where you come in.
Senior Shopper Insight Analyst Responsibilities
- Lead and design shopper research projects using qualitative and quantitative methodologies.
- Deliver best‑in‑class shopper insight reports and lead the continual improvement of the research programme.
- Create high‑quality, high‑impact reports, articles, presentations and webinars.
- Maintain high research standards and ensure consistency of tone and brand.
- Review analytics and proactively suggest new ideas aligned to strategy.
- Raise awareness through marketing and communications, including press involvement.
Research
- Analyse research data and insight, triangulate with other sources, and fully interrogate the detail, finding the broader story in the data.
- Demonstrate strong research methodological understanding.
- Lead, design and carry out qualitative and quantitative research, recommending the appropriate methodology for each project.
- Keep abreast of new methodologies and approaches that improve efficiency or close the say‑do gap, suggesting experiments and pilots.
- Influence the data team to innovate in reporting and visualisation.
Customer engagement
- Proactively engage with clients to understand their challenges and needs.
- Independently deliver high‑quality presentations across multiple topics to clients and at industry events.
- Lead strategic and tactical client meetings and presentations.
- Organise and conduct client engagement events.
- Establish a strong external network.
Qualifications
- Over 5 years’ experience in insights, either agency or client‑side, preferably both.
- Solid knowledge of grocery and consumer goods.
- Passion for understanding shopper behaviour.
- Excellent commercial awareness.
- Advanced research methodology expertise and ability to interpret complex data sets.
- Experienced storyteller with robust opinion.
- Excellent written English.
- Advanced Office skills.
- Very strong presenter across all audience levels.
- Strong networker with senior stakeholders.
Benefits
We offer a range of benefits, including a market‑leading pension, a bonus scheme, the ability to buy and sell annual leave, and a generous medical insurance package. You will have a great work‑life balance, empowered & trusted to manage your time.
Location
We are operating a hybrid approach to working with a mix of home and office‑based working. We are based in a very accessible location within the M25, just 20 miles from Central London. We welcome applications from diverse candidates. Please discuss any adjustments that you may require throughout the selection and assessment process.
Senior Insight Analyst in Watford employer: Igd
At IGD, we pride ourselves on being a Great Place to Work, where our employees are not only empowered to grow but also inspired to lead and make a meaningful impact. With a strong focus on employee development, a supportive work culture, and a range of benefits including a market-leading pension and generous medical insurance, we ensure that our team members enjoy a healthy work-life balance while working in a conveniently located office just 20 miles from Central London.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Insight Analyst in Watford
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching IGD and understanding their values and culture. We want to see how you can fit into our team, so think about how your experience aligns with our mission and be ready to share your insights!
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, use specific projects or challenges you've tackled. We love seeing how you’ve applied your knowledge in practical situations, especially in shopper insights!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for passionate candidates who are eager to make a difference at IGD.
We think you need these skills to ace Senior Insight Analyst in Watford
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in insights, especially in grocery and consumer goods. We want to see how your skills align with the role of Senior Insight Analyst!
Showcase Your Storytelling Skills:As an experienced storyteller, it’s crucial to demonstrate this in your application. Use examples that showcase your ability to interpret complex data sets and present them in a compelling way. We love a good narrative!
Highlight Your Research Methodology Expertise:Don’t forget to mention your advanced research methodology skills! We’re looking for someone who can lead and design qualitative and quantitative research, so make sure to include relevant experiences that reflect this.
Engage with Us:Feel free to reach out if you have any questions before applying! We encourage you to apply through our website, where you can find all the details you need to submit a standout application.
How to prepare for a job interview at Igd
✨Know Your Research Methodologies
Make sure you brush up on both qualitative and quantitative research methodologies. Be ready to discuss how you've applied these in past projects, as well as any new approaches you've been following. This will show your depth of knowledge and passion for the field.
✨Showcase Your Storytelling Skills
As a Senior Insight Analyst, storytelling is key. Prepare examples of how you've turned complex data into compelling narratives. Think about how you can present insights in a way that resonates with clients and stakeholders, making your findings not just informative but engaging.
✨Engage with Client Needs
Demonstrate your ability to understand and address client challenges. Prepare to discuss how you've proactively engaged with clients in the past, and think of specific instances where your insights led to actionable outcomes. This will highlight your customer engagement skills.
✨Prepare for High-Impact Presentations
Since you'll be delivering presentations across various topics, practice your delivery style. Focus on clarity and confidence, and consider how to tailor your message for different audiences. Bring along examples of your previous presentations to showcase your experience.
