At a Glance
- Tasks: Lead shopper research projects and deliver impactful insights to drive strategy.
- Company: Join IGD, a Great Place to Work with a focus on growth and empowerment.
- Benefits: Market-leading pension, bonus scheme, flexible leave options, and generous medical insurance.
- Other info: Enjoy a great work-life balance and opportunities for professional development.
- Why this job: Make a real difference by understanding shopper behaviour and influencing industry trends.
- Qualifications: 5+ years in insights, strong knowledge of grocery and consumer goods, excellent storytelling skills.
The predicted salary is between 50000 - 65000 € per year.
At IGD, we’re proud to be a Great Place to Work, where our people are empowered to grow, inspired to lead and ready to make a difference. At the heart of that experience is how we attract, welcome, and support new colleagues to join us. That’s where you come in.
Senior Shopper Insight Analyst Responsibilities
- Lead and design shopper research projects using qualitative and quantitative methodologies.
- Deliver best‑in‑class shopper insight reports and lead the continual improvement of the research programme.
- Create high‑quality, high‑impact reports, articles, presentations and webinars.
- Maintain high research standards and ensure consistency of tone and brand.
- Review analytics and proactively suggest new ideas aligned to strategy.
- Raise awareness through marketing and communications, including press involvement.
Research
- Analyse research data and insight, triangulate with other sources, and fully interrogate the detail, finding the broader story in the data.
- Demonstrate strong research methodological understanding.
- Lead, design and carry out qualitative and quantitative research, recommending the appropriate methodology for each project.
- Keep abreast of new methodologies and approaches that improve efficiency or close the say‑do gap, suggesting experiments and pilots.
- Influence the data team to innovate in reporting and visualisation.
Customer engagement
- Proactively engage with clients to understand their challenges and needs.
- Independently deliver high‑quality presentations across multiple topics to clients and at industry events.
- Lead strategic and tactical client meetings and presentations.
- Organise and conduct client engagement events.
- Establish a strong external network.
Qualifications
- Over 5 years’ experience in insights, either agency or client‑side, preferably both.
- Solid knowledge of grocery and consumer goods.
- Passion for understanding shopper behaviour.
- Excellent commercial awareness.
- Advanced research methodology expertise and ability to interpret complex data sets.
- Experienced storyteller with robust opinion.
- Excellent written English.
- Advanced Office skills.
- Very strong presenter across all audience levels.
- Strong networker with senior stakeholders.
Benefits
We offer a range of benefits, including a market‑leading pension, a bonus scheme, the ability to buy and sell annual leave, and a generous medical insurance package. You will have a great work‑life balance, empowered.
Senior Insight Analyst employer: Igd
At IGD, we pride ourselves on being a Great Place to Work, where our employees are not only empowered to grow but also inspired to lead and make a meaningful impact. With a strong focus on professional development, a supportive work culture, and a range of attractive benefits including a market-leading pension and generous medical insurance, we ensure that our Senior Insight Analysts thrive in an environment that values innovation and collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Insight Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching IGD and understanding their values. We want to see how you can fit into our culture and contribute to our mission. Practice common interview questions and think about how your experience aligns with the Senior Insight Analyst role.
✨Tip Number 3
Showcase your skills through a portfolio or case studies. We love seeing real examples of your work, especially if they highlight your research methodologies and insights. This is your chance to shine and demonstrate your storytelling abilities!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for passionate individuals who are ready to make a difference at IGD.
We think you need these skills to ace Senior Insight Analyst
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Insight Analyst role. Highlight your experience in shopper research and your understanding of consumer behaviour, as these are key to what we’re looking for.
Showcase Your Storytelling Skills:We love a good story! When you write your application, include examples of how you've turned complex data into compelling narratives. This will demonstrate your ability to engage clients and stakeholders effectively.
Be Clear and Concise:Keep your writing clear and to the point. We appreciate well-structured applications that get straight to the heart of your experience and skills. Avoid jargon unless it’s relevant to the role!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Igd
✨Know Your Research Methodologies
Make sure you brush up on both qualitative and quantitative research methodologies. Be ready to discuss how you've applied these in past projects, as well as any new approaches you've been following. This will show your depth of knowledge and passion for the field.
✨Showcase Your Storytelling Skills
Prepare to share examples of how you've turned complex data into compelling narratives. Think about specific instances where your insights led to actionable outcomes. This will demonstrate your ability to not just analyse data, but also communicate it effectively.
✨Engage with Client Needs
Be prepared to discuss how you've proactively engaged with clients in the past. Think of examples where you identified their challenges and tailored your insights to meet their needs. This shows that you understand the importance of client relationships in delivering impactful insights.
✨Stay Current with Industry Trends
Familiarise yourself with the latest trends in grocery and consumer goods. Be ready to discuss how these trends might influence shopper behaviour and your approach to research. This will highlight your commercial awareness and commitment to staying ahead in the industry.
