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- Tasks: Lead the development of personalised CRM campaigns using data-driven insights.
- Company: Join Spotlight Sports Group, a global leader in sports media and technology.
- Benefits: Enjoy 25 days holiday, private medical insurance, and birthday leave.
- Why this job: Make a real impact in customer engagement and loyalty through innovative strategies.
- Qualifications: Experience with Braze or similar CRM systems and strong analytical skills.
- Other info: Flexible hybrid working model and opportunities for volunteering.
The predicted salary is between 36000 - 60000 £ per year.
Spotlight Sports Group is a global media and technology company specialising in content and data within sports betting, horse racing and fantasy sports. With over 400 employees, the group operates multiple award-winning brands, including Racing Post, the world’s largest horse racing affiliate, Pickswise, myracing and Free Super Tips. We partner with leading operators across the betting industry to produce and build multilingual, best-in-class digital products and content to engage and educate customers.
The Senior CRM Lifecycle Executive is responsible for leading the development and automation of personalised customer relationship management lifecycle campaigns through Braze, leveraging data-driven insights and innovative approaches to improve operational efficiencies, drive loyalty, and maximise business growth across multiple channels and digital touchpoints.
Key Accountabilities- Mapping out personalised customer journeys across multiple channels (email, website, app, etc) through Braze to enhance customer engagement and retention.
- Owning the CRM calendar to closely align with product launches, promotions and seasonal moments.
- Utilising customer data to segment audiences effectively and identify opportunities for personalisation, leveraging CRM tools and analytics platforms.
- Tailoring content messaging and offers based on customer preferences, behaviour, and lifecycle stages.
- Implementing x-channel CRM lifecycle campaigns, covering building, proofing, testing, and sending of automated campaigns to drive incremental value.
- Conducting A/B tests to optimise personalisation strategies, messaging, and content delivery for maximum impact and effectiveness.
- Working closely with cross-functional teams such as marketing, commercial, product, SEO, and content, to align initiatives with broader business goals.
- Knowledge of Braze (or equivalent CRM system) across campaign programming, conditional logic, A/B optimisation, data management and identifying customer-level insights.
- Direct experience in the delivery of automated CRM communications across multiple platforms and channels.
- Knowledge in using data to inform early lifecycle and automated campaigns design to drive specific user behaviour.
- High organisation skills, with meticulous attention to detail.
- Ability in interpreting results and communicating insights effectively to stakeholders.
- Comfortable with ambiguity and creating processes in complex environments to drive progress.
- Results-driven marketer with proven quantitative and analytical skills.
We offer a range of well-being initiatives, including private medical insurance, excellent parental leave, a working globally policy, mental health support, assistance programs, and social gatherings. We also provide a pension scheme and various other benefit schemes. Plus, we all get our birthdays off work and enjoy 25 days of holiday per year. We’ve also got you covered with life assurance and exclusive perks like the Star card and our Step Further Awards (our employee recognition program) to recognise your dedication. For those working via the hybrid model (in the office and at home) we’ve made commuting easier with our Season Ticket Loan and Cycle to Work Scheme. You can also take advantage of complimentary access to our Racing Post Members Club, complete with an Ultimate Membership. We believe in making a positive impact beyond the workplace, and you will have the chance to volunteer two days per year with our charity partner.
Senior CRM Lifecycle Executive employer: Igbaffiliate
Contact Detail:
Igbaffiliate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Lifecycle Executive
✨Tip Number 1
Get to know the company inside out! Research Spotlight Sports Group and its brands like Racing Post and Pickswise. Understanding their mission and values will help you tailor your approach and show them you're genuinely interested.
✨Tip Number 2
Network, network, network! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to CRM and data-driven strategies. Think about how you can showcase your experience with Braze and A/B testing to demonstrate your skills effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team at Spotlight Sports Group.
We think you need these skills to ace Senior CRM Lifecycle Executive
Some tips for your application 🫡
Show Off Your CRM Skills: Make sure to highlight your experience with CRM systems like Braze. We want to see how you've used data to create personalised campaigns and drive customer engagement, so don’t hold back!
Tailor Your Application: Take a moment to customise your application for the Senior CRM Lifecycle Executive role. Use keywords from the job description and demonstrate how your skills align with our needs. It shows us you’re genuinely interested!
Be Data-Driven: Since this role is all about leveraging data, share specific examples of how you've used analytics to inform your strategies. We love numbers, so if you can quantify your successes, even better!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Igbaffiliate
✨Know Your CRM Tools Inside Out
Make sure you’re well-versed in Braze or any equivalent CRM system. Brush up on campaign programming, conditional logic, and A/B testing techniques. Being able to discuss specific examples of how you've used these tools in past roles will show your expertise and confidence.
✨Showcase Your Data Skills
Prepare to talk about how you’ve used data to inform your CRM strategies. Think of specific instances where you segmented audiences or tailored content based on customer behaviour. This will demonstrate your analytical skills and ability to drive results through data-driven insights.
✨Map Out Customer Journeys
Be ready to discuss how you would map out personalised customer journeys across various channels. Bring examples of previous campaigns you’ve worked on that highlight your understanding of customer engagement and retention strategies. This shows you can think strategically about the customer lifecycle.
✨Collaborate Like a Pro
Since this role involves working closely with cross-functional teams, prepare to share experiences where you’ve successfully collaborated with marketing, product, or content teams. Highlight your communication skills and how you align initiatives with broader business goals to drive success.
