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- Tasks: Create and execute innovative SEO strategies to drive organic growth in iGaming.
- Company: Join Legend, a leading Sports and Gaming marketing company with a vibrant culture.
- Benefits: Flexible work-life balance, annual bonuses, and paid leave during festive season.
- Why this job: Make a real impact in a fast-paced environment while collaborating with smart colleagues.
- Qualifications: Proven SEO experience and knowledge of industry-standard tools like SEMrush and Google Search Console.
- Other info: Diverse team culture that values different perspectives and encourages personal growth.
The predicted salary is between 28800 - 48000 £ per year.
At Legend, we are building next-level player experiences. With 20+ years of proven success, we are the world’s leading Sports and Gaming marketing company. Our people are our edge, with 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly, and win together. Here, growth isn’t a perk, it’s the standard. You’ll stretch, level-up, and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years - for our players and for each other. If you’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you’ll thrive.
The Role: Legend is hiring an SEO Specialist, reporting directly to our Head of SEO. Are you passionate about SEO and ready to make your mark in the fast-paced world of iGaming? As an SEO Specialist, you’ll be at the forefront of driving organic growth in a competitive and dynamic industry. Dive into exciting challenges, craft strategies tailored to the unique nuances of various regions’ audiences, and collaborate with a team of SEO experts to deliver impactful results in the ever-evolving world of online gaming. If you thrive on innovation, love a challenge, and want to be part of a high-energy environment where your skills make a real impact, this is the role for you!
Your Impact:
- Create and execute SEO strategies for EN-focused assets
- Own your assets’ SEO performance and monitor, audit, and directly optimise to improve their organic performance
- Find and create new opportunities by analysing market and industry developments, competitors, and user behaviour
- Set ambitious outcome-focused SEO goals and create seasonal initiatives for your products and report progress to stakeholders
- Lead SEO discovery, provide expert recommendations, and perform final quality assurance for all new page launches
- Work closely with content, marketing, product development, and tech teams to align SEO strategies with broader business objectives
What You’ll Bring:
- Proven SEO experience in English speaking markets such as the US and UK
- In-depth knowledge of industry-standard SEO tools such as SEMrush, Ahrefs, Screaming Frog, and Google Search Console
- Excellent organisational, time management, and communication skills, with proficiency in both written and spoken communication
- Ability to collaborate effectively with cross-functional teams, including content, marketing, and technical teams
- Strong analytical and problem-solving skills, including formulating and testing SEO hypotheses, analysing data to assess performance, and a strong understanding of SERP analysis and competitive intelligence
- Able to think independently and use self-initiative
The Interview Process:
- 1st: Initial Chat with Talent Partner (30 mins via Zoom)
- 2nd: Interview with our team, Senior SEO Specialist and SEO Manager (1 hour video via Zoom)
- 3rd: Task Interview - you will be given 5 days to complete the task before presenting back to our team, Head of SEO and General Manager of Gaming (1 hour video via Zoom)
Why Legend?
- Super smart colleagues to work alongside and learn from.
- Tailored flexibility for your work-life balance.
- Annual discretionary bonus to reward your efforts.
- Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year’s, allowing you to enjoy downtime without dipping into your annual allowance.
- Long term incentive plan so we can all share in the growth and success of Legend.
- Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.
Additional Information: Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team - which includes individuals with different backgrounds, abilities, identities, and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on talent@l1.com, and we’ll do all we can to support you.
SEO Specialist in London employer: Igbaffiliate
Contact Detail:
Igbaffiliate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Specialist in London
✨Tip Number 1
Get to know the company inside out! Research Legend's values, recent projects, and their approach to SEO. This will help you tailor your responses during interviews and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Practice makes perfect! Prepare for the interview by simulating common questions related to SEO strategies and your past experiences. The more you rehearse, the more confident you'll feel when it’s time to shine.
✨Tip Number 3
Don’t forget to showcase your analytical skills! Be ready to discuss how you've used data to drive SEO performance in previous roles. Bring examples of successful campaigns or strategies you've implemented to impress the interviewers.
✨Tip Number 4
Finally, apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re proactive and keen to join the Legend family. Let’s make this happen!
We think you need these skills to ace SEO Specialist in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your SEO experience, especially in English-speaking markets. We want to see how your skills align with the role and the exciting challenges we face at Legend.
Show Off Your Passion: Let your enthusiasm for SEO shine through! Share specific examples of past projects or strategies you've implemented that had a real impact. We love seeing candidates who are genuinely excited about making their mark in the iGaming industry.
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use clear language to communicate your achievements and skills. We appreciate well-organised applications that make it easy for us to see your potential.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining the Legend team!
How to prepare for a job interview at Igbaffiliate
✨Know Your SEO Tools
Familiarise yourself with industry-standard SEO tools like SEMrush, Ahrefs, and Google Search Console. Be ready to discuss how you've used these tools in past roles to drive organic growth and improve performance.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess by discussing specific examples where you've formulated and tested SEO hypotheses. Highlight how you’ve analysed data to assess performance and made recommendations based on your findings.
✨Understand the Company’s Audience
Research Legend's target audience and their unique nuances. Be prepared to share insights on how you would tailor SEO strategies for different regions, especially focusing on English-speaking markets like the US and UK.
✨Collaborate and Communicate
Since this role involves working closely with cross-functional teams, think of examples that showcase your collaboration skills. Be ready to discuss how you’ve effectively communicated SEO strategies to non-technical stakeholders in the past.
