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- Tasks: Supercharge SEO strategies and drive organic growth for flagship brands in the iGaming industry.
- Company: Join Legend, a leading Sports and Gaming marketing company with a dynamic culture.
- Benefits: Enjoy flexible work-life balance, annual bonuses, and exciting global events.
- Why this job: Make a real impact in a fast-paced environment while growing your skills and career.
- Qualifications: Proven SEO experience and a proactive, analytical mindset are essential.
- Other info: Diverse perspectives are valued; apply even if you don't meet every qualification.
The predicted salary is between 30000 - 42000 £ per year.
At Legend, we are building next-level player experiences. With 20+ years of proven success, we are the world’s leading Sports and Gaming marketing company. Our people are our edge, with 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly, and win together. Here, growth isn’t a perk; it’s the standard. You’ll stretch, level-up, and carve out a career as bold as the products we build.
The Role
Legend is hiring 2 x SEO Executives, reporting directly to our Head of SEO. This role will support the growth and performance of key markets across our global English-language sites. You’ll be responsible for supercharging your personal and professional growth while contributing to a dynamic and innovative environment. Your creativity and problem-solving skills will be essential as you work to improve our SEO strategy and drive organic growth.
As an On-Page SEO Executive, you’ll be at the forefront of driving growth for some of our flagship brands in the competitive and dynamic igaming industry. Dive into exciting challenges, collaborate with a team of digital experts, and craft strategies that deliver results in the ever-evolving world of online gaming. If you thrive on innovation, love a challenge, and want to be part of a high-energy environment where your skills make a real impact, this is the role for you!
In this role, we value diverse perspectives and encourage you to apply even if you don’t meet every qualification listed.
What You’ll Do:
- Own and optimise entire site sections ("folders") end-to-end – from intent mapping to internal linking at scale – building high-impact SEO foundations for fast-growth markets.
- Run deep-dive technical and on-page audits using tools like Screaming Frog, Google Search Console, Ahrefs, and SEMrush to uncover issues, spot opportunities, and drive meaningful improvements.
- Partner closely with Content Editors, briefing them with actionable insights, best practices, and data-led recommendations that translate into traffic, conversions, and revenue.
- Monitor SERPs, competitors, and topical clusters daily/weekly, spotting performance shifts, investigating plateaus, and recommending clear next steps.
What You’ll Bring:
- Proven SEO experience, ideally working on large, complex or competitive sites (iGaming, fintech, travel-tech, comparison, or "Your Money or Your Life" sectors welcome).
- Analytical mindset with commercial awareness – you turn rankings and traffic into revenue outcomes, not vanity metrics.
- Confident in on-page SEO and comfortable with technical fundamentals, from crawling to indexing to site architecture and hreflang.
- Excellent communicator and collaborator, able to work with content, market managers, and engineering to get things delivered without direct ownership of the CMS.
- Naturally proactive and curious, thriving in a fast-moving environment where priorities shift, feedback flows freely, and problem-solving is part of the daily rhythm.
Why Legend?
- Collaborate with super-smart colleagues and learn from the best.
- Engage in development opportunities at all levels.
- Enjoy tailored flexibility for your work-life balance.
- Benefit from an annual discretionary bonus to reward your efforts.
- Receive paid annual leave, plus a well-deserved break during the festive season when our offices close between Christmas and New Year’s.
- Participate in a long-term incentive plan to share in Legend’s growth and success.
- Experience exciting global Legend events, uniting in person to ignite our shared passion and unveil strategies for the year ahead.
- Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks.
Are you ready? The steps to unlock the Legend in YOU. Then your Legendary journey begins.
Please note: Legend is an Equal Opportunity Employer. We’re dedicated to hiring diverse talent, including individuals with different backgrounds, abilities, identities, and experiences. If you require reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team at talent@l1.com. We’ll do all we can to support you.
SEO Executive in London employer: Igbaffiliate
Contact Detail:
Igbaffiliate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Executive in London
✨Tip Number 1
Get to know the company inside out! Research Legend's values, recent projects, and their approach to SEO. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising common SEO questions and scenarios. Think about how you can demonstrate your analytical mindset and problem-solving skills with real examples from your past experiences.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Legend team!
We think you need these skills to ace SEO Executive in London
Some tips for your application 🫡
Show Your SEO Skills: When you're writing your application, make sure to highlight your SEO experience. Talk about the tools you've used and the strategies you've implemented. We want to see how you can bring your expertise to our team!
Be Creative and Personal: Don't just stick to the basics! Use your application to showcase your personality and creativity. Share a unique story or insight that reflects your passion for SEO and the gaming industry. We love seeing what makes you tick!
Tailor Your Application: Make sure to tailor your application to the role. Reference specific aspects of the job description and explain how your skills align with what we're looking for. This shows us that you've done your homework and are genuinely interested in joining our team.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates. Plus, it’s super easy – just follow the prompts and let us know why you’d be a great fit!
How to prepare for a job interview at Igbaffiliate
✨Know Your SEO Tools
Familiarise yourself with tools like Screaming Frog, Google Search Console, Ahrefs, and SEMrush before the interview. Be ready to discuss how you've used these tools in past roles to drive SEO improvements and uncover opportunities.
✨Showcase Your Analytical Skills
Prepare examples that demonstrate your analytical mindset. Discuss how you've turned traffic data into actionable insights and revenue outcomes, rather than just focusing on rankings. This will show your commercial awareness and understanding of SEO's impact.
✨Be Ready to Collaborate
Since this role involves working closely with content editors and market managers, think of examples where you've successfully collaborated with different teams. Highlight your communication skills and how you’ve briefed others with actionable insights.
✨Embrace the Fast-Paced Environment
Legend values proactivity and adaptability. Prepare to discuss how you've thrived in fast-moving environments, tackled shifting priorities, and solved problems creatively. This will demonstrate that you're a great fit for their dynamic culture.
