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- Tasks: Lead the development of personalised CRM campaigns using data-driven insights.
- Company: Join Spotlight Sports Group, a global leader in sports media and technology.
- Benefits: Enjoy private medical insurance, generous holiday, and unique perks like birthday leave.
- Why this job: Make a real impact on customer engagement in a dynamic, innovative environment.
- Qualifications: Experience with CRM systems like Braze and strong analytical skills required.
- Other info: Flexible hybrid working model and opportunities for personal growth and volunteering.
The predicted salary is between 36000 - 60000 £ per year.
Spotlight Sports Group is a global media and technology company specialising in content and data within sports betting, horse racing and fantasy sports. With over 400 employees, the group operates multiple award-winning brands, including Racing Post, the world’s largest horse racing affiliate, Pickswise, myracing and Free Super Tips. We partner with leading operators across the betting industry to produce and build multilingual, best-in-class digital products and content to engage and educate customers. ICS-digital, an international marketing agency including ICS-translate, also operates under the group.
The Senior CRM Lifecycle Executive is responsible for leading the development and automation of personalised customer relationship management lifecycle campaigns through Braze, leveraging data-driven insights and innovative approaches to improve operational efficiencies, drive loyalty, and maximise business growth across multiple channels and digital touchpoints.
Key Accountabilities- Mapping out personalised customer journeys across multiple channels (email, website, app, etc) through Braze to enhance customer engagement and retention.
- Owning the CRM calendar to closely align with product launches, promotions and seasonal moments.
- Utilise customer data to segment audiences effectively and identify opportunities for personalisation, leveraging CRM tools and analytics platforms.
- Tailor content messaging and offers based on customer preferences, behaviour, and lifecycle stages.
- Implement x-channel CRM lifecycle campaigns, covering building, proofing, testing, and sending of automated campaigns to drive incremental value.
- Conduct A/B tests to optimise personalisation strategies, messaging, and content delivery for maximum impact and effectiveness.
- Work closely with cross-functional teams such as marketing, commercial, product, SEO, and content, to align initiatives with broader business goals.
- Knowledge of Braze (or equivalent CRM system) across campaign programming, conditional logic, a/b optimisation, data management and identifying customer-level insights.
- Direct experience in the delivery of automated CRM communications across multiple platforms and channels.
- Knowledge in using data to inform early lifecycle and automated campaigns design to drive specific user behaviour.
- High organisation skills, with meticulous attention to detail.
- Ability in interpreting results and communicating insights effectively to stakeholders.
- Comfortable with ambiguity and creating processes in complex environments to drive progress.
- Results-driven marketer with proven quantitative and analytical skills.
We offer a range of well-being initiatives, including private medical insurance, excellent parental leave, a working globally policy, mental health support, assistance programs, and social gatherings. We also provide a pension scheme and various other benefit schemes. Plus, we all get our birthdays off work and enjoy 25 days of holiday per year. We’ve also got you covered with life assurance and exclusive perks like the Star card and our Step Further Awards (our employee recognition program) to recognise your dedication. For those working via the hybrid model (in the office and at home) we’ve made commuting easier with our Season Ticket Loan and Cycle to Work Scheme. You can also take advantage of complimentary access to our Racing Post Members Club, complete with an Ultimate Membership. We believe in making a positive impact beyond the workplace, and you’ll have the chance to volunteer two days per year with our charity partner.
Senior CRM Lifecycle Executive in London employer: Igbaffiliate
Contact Detail:
Igbaffiliate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Lifecycle Executive in London
✨Tip Number 1
Get to know the company inside out! Research Spotlight Sports Group and its brands like Racing Post and Pickswise. Understanding their mission and values will help you tailor your conversations and show genuine interest during interviews.
✨Tip Number 2
Network, network, network! Connect with current employees on LinkedIn or attend industry events. Building relationships can give us insights into the company culture and even lead to referrals, which can be a game-changer in landing that Senior CRM Lifecycle Executive role.
✨Tip Number 3
Prepare for those tricky interview questions! Think about how your experience with CRM tools like Braze aligns with the job requirements. Practise articulating your successes in previous roles, especially around customer engagement and data-driven strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team and are keen to contribute to our innovative approach in the sports betting industry.
We think you need these skills to ace Senior CRM Lifecycle Executive in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with CRM systems like Braze. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant achievements!
Show Off Your Data Skills: Since this role is all about leveraging data-driven insights, include specific examples of how you've used data to inform your campaigns. We love numbers, so if you can quantify your successes, do it!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. We appreciate clarity, so avoid jargon and make sure your key points stand out. Remember, less is often more!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Igbaffiliate
✨Know Your CRM Tools Inside Out
Make sure you’re well-versed in Braze or any equivalent CRM system. Brush up on campaign programming, conditional logic, and A/B testing techniques. Being able to discuss specific examples of how you've used these tools will show your expertise and confidence.
✨Map Out Customer Journeys
Before the interview, think about how you would map personalised customer journeys across various channels. Be ready to share your ideas on enhancing engagement and retention. This shows that you understand the role's key responsibilities and can think strategically.
✨Bring Data-Driven Insights
Prepare to discuss how you’ve used data to inform your CRM strategies in the past. Highlight specific campaigns where you identified opportunities for personalisation and the results achieved. This will demonstrate your analytical skills and results-driven mindset.
✨Collaborate Like a Pro
Since the role involves working with cross-functional teams, be ready to talk about your experience collaborating with marketing, product, and content teams. Share examples of how you aligned initiatives with broader business goals, showcasing your teamwork and communication skills.
