At a Glance
- Tasks: Drive organic growth and optimise SEO strategies for flagship brands in the igaming industry.
- Company: Join Legend, a leading Sports and Gaming marketing company with a vibrant culture.
- Benefits: Flexible work-life balance, annual bonuses, paid leave, and exciting global events.
- Other info: Diverse perspectives are valued; apply even if you don't meet every qualification.
- Why this job: Shape the future of player experiences while growing your skills in a dynamic environment.
- Qualifications: SEO experience, analytical mindset, and strong communication skills are essential.
The predicted salary is between 30000 - 42000 € per year.
About Legend
At Legend, we’re building next-level player experiences. With 20+ years of proven success we’re the world’s leading Sports and Gaming marketing company. Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn’t a perk, it’s the standard. You’ll stretch, level-up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years - for our players & for each other. If you’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you’ll thrive.
The Role
Legend is hiring 2 x Organic Executives, reporting directly to our Senior SEO Specialist. This role will support the growth and performance of key markets across our global English-language sites. You’ll be responsible for supercharging your personal and professional growth while contributing to a dynamic and innovative environment. Your creativity and problem-solving skills will be essential as you work to improve our SEO strategy and drive organic growth of your folders.
As an On-Page Organic Executive, you’ll be at the forefront of driving growth for some of our flagship brands in the competitive and dynamic igaming industry. Dive into exciting challenges, collaborate with a team of digital experts, and craft strategies that deliver results in the ever-evolving world of online gaming. If you thrive on innovation, love a challenge, and want to be part of a high-energy environment where your skills make a real impact, this is the role for you!
In this role, we value diverse perspectives and encourage you to apply even if you don’t meet every qualification listed.
What You’ll Do:
• Own and optimise entire site sections ("folders") end-to-end, from intent mapping to internal linking at scale, building high-impact SEO foundations for fast-growth markets.
• Run deep-dive technical and on-page audits using tools like Screaming Frog, Google Search Console, Ahrefs and SEMrush to uncover issues, spot opportunities, and drive meaningful improvements.
• Partner closely with Content Editors, briefing them with actionable insights, best practices, and data-led recommendations that translate into traffic, conversions and revenue.
• Monitor SERPs, competitors and topical clusters daily/weekly, spotting performance shifts, investigating plateaus and recommending clear next steps.
What You’ll Bring:
• Proven SEO experience, ideally working on large, complex or competitive sites (such as iGaming, fintech, travel-tech, comparison, or "Your Money or Your Life" sectors).
• Analytical mindset with commercial awareness – you turn rankings and traffic into revenue outcomes, not vanity metrics.
• Confident in on-page SEO and comfortable with technical fundamentals, from crawling to indexing to site architecture and hreflang.
• Excellent communicator and collaborator, able to work with content, market managers and engineering to get things delivered without direct ownership of the CMS.
• Naturally proactive and curious, thriving in a fast-moving environment where priorities shift, feedback flows freely, and problem-solving is part of the daily rhythm.
Why Legend?
• Collaborate with super-smart colleagues and learn from the best.
• Engage in development opportunities at all levels.
• Enjoy tailored flexibility for your work-life balance.
• Benefit from an annual discretionary bonus to reward your efforts.
• Receive paid annual leave, plus a well-deserved break during the festive season when our offices close between Christmas and New Year’s.
• Participate in a long-term incentive plan to share in Legend’s growth and success.
• Experience exciting global Legend events, uniting in person to ignite our shared passion and unveil strategies for the year ahead.
• Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks.
Are you ready? The steps to unlock the Legend in YOU. Then your Legendary journey begins.
Please note: Legend is an Equal Opportunity Employer. We’re dedicated to hiring diverse talent, including individuals with different backgrounds, abilities, identities, and experiences. If you require reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team at talent@l1.com. We’ll do all we can to support you.
Organic Executive in London employer: Igbaffiliate
At Legend, we pride ourselves on being a leading Sports and Gaming marketing company that values our people as our greatest asset. With a vibrant work culture that fosters creativity and collaboration, employees enjoy tailored flexibility, extensive growth opportunities, and the chance to make a real impact in the dynamic igaming industry. Join us to thrive in an environment where innovation is celebrated, and your contributions are recognised and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Organic Executive in London
✨Tip Number 1
Get to know the company inside out! Research Legend's values, recent projects, and their approach to player experiences. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to SEO and organic growth. Think about how your past experiences align with the role and be ready to share specific examples of your successes.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace Organic Executive in London
Some tips for your application 🫡
Show Your Passion for SEO:When writing your application, let your enthusiasm for SEO shine through! Share specific examples of how you've tackled challenges in the past and what excites you about driving organic growth.
Tailor Your Application:Make sure to customise your CV and cover letter for the Organic Executive role. Highlight relevant experience and skills that align with the job description, especially your analytical mindset and technical SEO knowledge.
Be Clear and Concise:Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills at a glance.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Igbaffiliate
✨Know Your SEO Tools
Familiarise yourself with tools like Screaming Frog, Google Search Console, Ahrefs, and SEMrush before the interview. Be ready to discuss how you've used these tools in past roles to drive organic growth and improve SEO strategies.
✨Showcase Your Analytical Skills
Prepare examples that demonstrate your analytical mindset. Discuss how you've turned rankings and traffic data into actionable insights that led to revenue outcomes, not just vanity metrics. This will show your commercial awareness and problem-solving abilities.
✨Collaborate Like a Pro
Highlight your experience working with cross-functional teams, especially content editors and market managers. Be prepared to share specific instances where your collaboration led to successful project outcomes, showcasing your communication skills.
✨Embrace the Fast-Paced Environment
Express your enthusiasm for working in a dynamic setting where priorities shift. Share examples of how you've thrived in similar environments, demonstrating your proactive nature and ability to adapt quickly to changes.
