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For Companies At a Glance
- Tasks: Lead exciting marketing campaigns and drive engagement for innovative payment solutions.
- Company: Join Paysafe, a global leader in payment processing with a vibrant culture.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Make an impact in the fintech world while working with cutting-edge technology.
- Qualifications: 3+ years in marketing, strong analytical skills, and a creative mindset.
- Other info: Dynamic team environment with a focus on collaboration and innovation.
The predicted salary is between 36000 - 60000 £ per year.
About Paysafe
Paysafe is a leading payments platform with an extensive track record of serving merchants and consumers in the global entertainment sectors. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, and online cash solutions. With 29 years of online payment experience, an annualized transactional volume of $152 billion in 2024, and approximately 3,000 employees located in 12+ countries, Paysafe connects businesses and consumers across 260 payment types in 48 currencies around the world. Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments.
Overview
The Marketing Manager is responsible for developing and executing strategic initiatives to support campaigns, programs, products, and services on a regional scale for Europe. Acting as the 'glue' between Strategy and Centre of Excellence (CoE), the team ensures delivery of scalable, repeatable, and impactful marketing programs that are customer-centric, product-agnostic, and channel-agnostic — creating experiences our customers love. This role covers the full marketing funnel, from campaign planning and budget management through to execution, measurement, and optimization across all channels. A key focus will be on supporting revenue-generating initiatives—while leveraging AI and real-time data to personalize campaigns, ensuring promotions reach the right customer at the right time on the right channel. The Marketing Manager will collaborate across the organization and with external partners to deliver effective campaigns that drive engagement and commercial results. This is a hybrid position based in our London office, requiring three days per week onsite.
Responsibilities
- Program & Campaign Management
- Support the development and execution of marketing campaigns for new product launches and ongoing wallet initiatives.
- Assist in planning and delivering incremental revenue-driving initiatives (lockable balance, VIP cashback, loyalty integration, Refer-a-Friend).
- Manage campaigns end-to-end, including briefing, budget tracking, execution, optimization, and reporting.
- Help build integrated marketing plans across channels (email, push, in-app, web, social, paid media, and partnerships).
- Ensure campaigns meet commercial objectives, customer needs, and regulatory requirements.
- Build and maintain relationships with key partners (merchants, affiliates, platforms) to support co-marketing opportunities.
- Work with Sales and Commercial teams on merchant integrations and co-marketing activities to support campaigns.
- Identify partnership opportunities and assist in implementing promotions that support wallet growth objectives.
- Act as a liaison between strategy and execution, working with Product, Sales, Customer Service, Data & Insights, and UX teams.
- Collaborate with internal and external stakeholders to deliver integrated marketing programs.
- Track campaign outcomes with the Insights team and contribute to actionable learnings.
- Define and monitor campaign KPIs and performance against commercial and engagement goals.
- Support test-and-learn initiatives and recommend optimizations.
- Assist in producing ROI reporting and insights for stakeholders.
- Utilize AI, automation, and real-time data to support personalized, customer-centric journeys.
- Suggest innovative campaign ideas that contribute to incremental wallet growth.
- Adapt global campaigns to local market dynamics, customer behaviors, and regulatory requirements.
- Collaborate with local Commercial, Product, and Operations teams to ensure programs are market-ready.
- Support regional go-to-market planning, asset localization, and campaign execution tracking.
- Partner with regional merchants, affiliates, and platforms to support co-marketing initiatives.
- Provide regional insights to the CoE to inform global strategy and program development.
- Monitor regional KPIs and campaign outcomes to support commercial priorities.
Qualifications & Skills
- Bachelor's degree or Educational Degree in Marketing, Business, Communications, or a related field (or equivalent experience in lieu of education).
- Minimum of 3 years' of experience in campaign management, engagement, or digital marketing (fintech, payments, or wallets experience a plus).
- Track record of delivering campaigns with measurable ROI.
- Hands-on experience with marketing automation and personalization platforms.
- Analytical mindset with the ability to translate data into actionable insights.
- Strong stakeholder and project management skills, with the ability to manage multiple priorities.
- Creative and customer-focused approach to campaign execution.
- Commercially minded, adaptable, and able to thrive in a fast-paced environment.
Paysafe provides equal employment opportunities to all employees, and applicants for employment, and prohibits discrimination of any type with regard to ethnicity, religion, age, sex, national origin, disability status, sexual orientation, gender identity or expression, or any other protected characteristics. This policy applies to all terms and conditions of recruitment and employment. If you need any reasonable adjustments please let us know. We will be happy to help and look forward to hearing from you.
Marketing Manager in London employer: Igbaffiliate
Contact Detail:
Igbaffiliate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Marketing Manager role.
✨Tip Number 2
Prepare for interviews by researching Paysafe and its marketing strategies. We want to see you shine with your knowledge about their campaigns and how you can contribute to their goals. Show us you’re the perfect fit!
✨Tip Number 3
Practice your pitch! You’ll want to clearly articulate your experience in campaign management and how you’ve driven results in the past. We love candidates who can demonstrate their impact with real examples.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for passionate individuals who are ready to make a difference in the payments industry.
We think you need these skills to ace Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in campaign management and any relevant skills that align with what we’re looking for at Paysafe. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how your background fits with our mission at Paysafe. Be sure to mention any specific campaigns you've managed that had great results.
Showcase Your Analytical Skills: Since this role involves a lot of data-driven decision-making, don’t forget to showcase your analytical skills. Share examples of how you've used data to optimise campaigns or improve ROI in your previous roles. We love numbers!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to keep track of your application status. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Igbaffiliate
✨Know Your Marketing Metrics
Before the interview, brush up on key marketing metrics and KPIs relevant to campaign management. Be ready to discuss how you've used data to drive decisions in past roles, especially in terms of ROI and engagement.
✨Showcase Your Campaign Successes
Prepare specific examples of successful campaigns you've managed. Highlight your role in the planning, execution, and optimisation phases, and be sure to mention any innovative ideas you implemented that led to measurable results.
✨Understand Paysafe's Market Position
Research Paysafe’s position in the payments industry and its recent campaigns. Being able to discuss their products and how your experience aligns with their goals will show your genuine interest and understanding of the company.
✨Emphasise Collaboration Skills
Since the role involves working with various teams and partners, be prepared to talk about your experience in cross-functional collaboration. Share examples of how you've successfully liaised between different departments to achieve campaign objectives.
