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For Companies At a Glance
- Tasks: Lead innovative Digital PR campaigns and drive impactful media coverage.
- Company: Join Legend, a top Sports and Gaming marketing company with a vibrant culture.
- Benefits: Flexible work-life balance, annual bonuses, and paid festive leave.
- Why this job: Shape the future of player experiences while unleashing your creativity.
- Qualifications: Experience in Digital PR, strong storytelling skills, and media-savvy communication.
- Other info: Collaborative environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
At Legend, we’re building next-level player experiences. With 20+ years of proven success, we’re the world’s leading Sports and Gaming marketing company. Our people are our edge, with 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn’t a perk, it’s the standard. You’ll stretch, level-up and carve out a career as bold as the products we build.
The Role
Legend is hiring a Digital PR Lead, reporting directly to our Digital PR Manager. We’re looking for a strategic and creative Digital PR Lead to take ownership of campaigns for one of our most exciting flagship brands. Joining a newly formed team, you’ll play a central role in shaping the Digital PR direction from the ground up — setting the creative vision, leading campaign strategy, and delivering high-authority backlinks that drive real results. While this is a new team, you’ll be supported by the tools, expertise, and infrastructure of our well-established Digital PR function.
This role offers true autonomy, high creative control, and the opportunity to experiment with bold ideas that land impactful coverage. You’ll work closely with SEO, content, and brand teams to ensure your campaigns align with wider growth goals — while pushing the boundaries of what great looks like in Digital PR. We’re looking for someone who’s commercially minded, innovative, and confident leading end-to-end campaigns, from proactive storytelling to expert commentary and newsjacking.
Your Impact
- Deliver high-authority backlinks from top-tier media through innovative, search-informed campaigns that support organic visibility and help the brand outperform competitors.
- Contribute to the creative and strategic direction of a newly formed Digital PR sub-team by helping to refine campaign ideation, execution processes, and best practices.
- Drive consistent, high-impact media coverage that positions the brand as a trusted, authoritative voice in its category — boosting relevance, visibility, and trust.
- Build and nurture relationships with key media contacts across the US and Canada to generate repeat coverage and long-term link-building opportunities.
- Work closely with SEO, content, and marketing stakeholders to align campaign activity with keyword targets, user needs, and broader brand and business goals.
- Support the development of repeatable, scalable campaign strategies by building on early success and helping to identify patterns, learnings, and areas for optimisation.
What You’ll Bring
- Proven Digital PR Experience: Demonstrated success in delivering high-quality coverage and backlinks across US and Canadian media. Experience in iGaming, sports, or entertainment sectors is a strong plus.
- Strategic Campaign Thinking: Ability to shape campaign ideas that are not only creative and newsworthy but also aligned with broader brand, SEO, and commercial goals.
- Excellent Writing & Storytelling: Skilled at crafting compelling narratives and uncovering media-friendly angles from data, trends, and expert perspectives.
- Confident, Media-Savvy Communicator: Comfortable pitching to top-tier journalists, delivering expert commentary, and building lasting media relationships.
- Insight-Driven Approach: Able to analyse performance data and media trends to inform campaign development, optimisation, and outreach strategy.
- Self-Sufficient but Collaborative: Highly proactive, able to lead campaign delivery independently, while contributing positively to a fast-paced, cross-functional team.
The Interview Process
- 1st: Initial Chat with Talent Partner (30 mins via Zoom)
- 2nd: Interview with our team, Head of Digital PR and Digital PR Manager (1 hour video via Zoom)
- 3rd: Take home task - you will be given 5 days to complete the task before returning it back to us to review
- 4th: Final interview with our team, General Manager - Marketing and Head of Digital PR OR Digital PR Manager (1 hour video via Zoom)
Why Legend?
- Super smart colleagues to work alongside and learn from.
- Tailored flexibility for your work-life balance.
- Annual discretionary bonus to reward your efforts.
- Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year’s, allowing you to enjoy downtime without dipping into your annual allowance.
- Long term incentive plan so we can all share in the growth and success of Legend.
- Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.
Additional Information
Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team - which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team, and we’ll do all we can to support you.
Digital PR Lead in London employer: Igbaffiliate
Contact Detail:
Igbaffiliate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital PR Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already at Legend. A friendly chat can open doors and give you insider info on what they’re looking for.
✨Tip Number 2
Prepare for your interviews by researching the company’s recent campaigns and successes. Show us you’re genuinely interested and ready to contribute to our next-level player experiences!
✨Tip Number 3
Don’t just wait for the interview; engage with us on social media! Share your thoughts on our campaigns or industry trends. It shows initiative and helps you stand out from the crowd.
✨Tip Number 4
When you get to the take-home task, be bold! Showcase your creativity and strategic thinking. We want to see how you can drive impactful coverage and make a mark in Digital PR.
We think you need these skills to ace Digital PR Lead in London
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine! We want to see how you can think outside the box and bring fresh ideas to the table. Use your writing skills to tell a compelling story about your experience in Digital PR.
Tailor Your Application: Make sure to tailor your application specifically for the Digital PR Lead role. Highlight your relevant experience and how it aligns with our goals at Legend. This shows us that you’re genuinely interested and have done your homework!
Be Authentic: We love authenticity! Don’t be afraid to let your personality come through in your application. Share your passion for Digital PR and why you’re excited about the opportunity to shape player experiences with us.
Apply Through Our Website: For the best chance of success, make sure to apply through our website. It’s the easiest way for us to keep track of your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Igbaffiliate
✨Know Your Stuff
Before the interview, dive deep into Legend's brand and its flagship products. Understand their current Digital PR strategies and think about how you can contribute to them. This shows your genuine interest and helps you align your ideas with their goals.
✨Showcase Your Creativity
Prepare to discuss innovative campaign ideas that could elevate Legend's Digital PR efforts. Think outside the box and be ready to share examples of past campaigns you've led that resulted in high-authority backlinks or media coverage.
✨Build Connections
Highlight your experience in building relationships with media contacts. Be prepared to discuss how you've successfully pitched stories in the past and how you plan to nurture these relationships at Legend to drive repeat coverage.
✨Data-Driven Mindset
Demonstrate your ability to analyse performance data and media trends. Bring examples of how you've used insights to optimise campaigns in the past, and be ready to discuss how you would apply this approach to future projects at Legend.
