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- Tasks: Own and optimise CRM campaigns using Braze, translating data into actionable insights.
- Company: Join Spotlight Sports Group, a leading media and tech company in sports betting.
- Benefits: Enjoy private medical insurance, generous holiday, and your birthday off!
- Why this job: Make an impact in a dynamic environment while working with cutting-edge technology.
- Qualifications: Experience with Braze, SQL, and a passion for data-driven marketing.
- Other info: Flexible hybrid work model and opportunities for personal growth and volunteering.
The predicted salary is between 28800 - 43200 £ per year.
Spotlight Sports Group is a global media and technology company specialising in content and data within sports betting, horse racing and fantasy sports. With over 400 employees, the group operates multiple award-winning brands, including Racing Post, Pickswise, myracing and Free Super Tips. We partner with leading operators across the betting industry to produce and build multilingual, best-in-class digital products and content to engage and educate customers.
The CRM Technical Executive is responsible for owning the infrastructure, data pipelines & cleanliness, technical implementation and reporting dashboards of our CRM campaigns, specifically within Braze, ensuring that they are seamlessly integrated to drive highly personalised and segmented campaigns.
Responsibilities:- Serve as a bridge between CRM and our development teams to aid the implementation of new technical features.
- Own and develop Looker and Braze reporting dashboards, translating raw data into actionable insights.
- Own the technical implementation of campaigns in Braze, primarily for multi-stage, automated canvas flows that are highly segmented and deliver key business personalisation goals.
- Analyse customer data to identify trends, behaviours, and opportunities that support strategic decision making.
- Conduct A/B tests to optimise personalisation strategies, messaging, and content delivery for maximum impact and effectiveness.
- Work closely with cross-functional teams such as marketing, commercial, product, SEO, and content, to align initiatives with broader business goals.
- Keep abreast of industry trends, best practices, and emerging technologies in CRM and personalisation to drive continuous improvement and innovation.
- Advanced working knowledge of Braze (or equivalent CRM system) across campaign programming, conditional logic, A/B optimisation, data management and identifying customer-level insights.
- Direct experience in the delivery of automated CRM communications across multiple platforms and channels.
- Proficient in managing data pipelines and utilising Braze Currents is preferred.
- Experience with SQL or similar analytical languages is preferred.
- Experience with Segment and Snowflake a plus.
- Comfortable with ambiguity and creating processes in complex environments to drive progress.
- Superb ability to interpret technical results and communicate insights effectively to non-technical stakeholders and senior leadership.
- Meticulous attention to detail regarding data mapping, testing, and quality assurance.
- Results-driven marketer with proven quantitative and analytical skills.
We offer a range of well-being initiatives, including private medical insurance, excellent parental leave, a working globally policy, mental health support, assistance programs, and social gatherings. We also provide a pension scheme and various other benefit schemes. Plus, we all get our birthdays off work and enjoy 25 days of holiday per year. We’ve also got you covered with life assurance and exclusive perks like the Star card and our Step Further Awards (our employee recognition program) to recognise your dedication. For those working via the hybrid model (in the office and at home) we’ve made commuting easier with our Season Ticket Loan and Cycle to Work Scheme. You can also take advantage of complimentary access to our Racing Post Members Club, complete with an Ultimate Membership. We believe in making a positive impact beyond the workplace, and you’ll have the chance to volunteer two days per year with our charity partner.
CRM Technical Executive in London employer: Igbaffiliate
Contact Detail:
Igbaffiliate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Technical Executive in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those already working at Spotlight Sports Group. A friendly chat can open doors and give you insider info on what they're really looking for.
✨Tip Number 2
Show off your skills! If you've got experience with Braze or SQL, make sure to highlight that in conversations. Share specific examples of how you've used these tools to drive results in past roles.
✨Tip Number 3
Prepare for the interview by brushing up on CRM trends and best practices. Being able to discuss recent developments in personalisation strategies will show you're passionate and knowledgeable about the field.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team.
We think you need these skills to ace CRM Technical Executive in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Technical Executive role. Highlight your experience with Braze and any relevant technical skills. We want to see how your background aligns with our needs!
Showcase Your Data Skills: Since this role involves a lot of data analysis, don’t shy away from showcasing your analytical skills. Mention any experience you have with SQL or managing data pipelines. We love numbers, so let them shine!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re the perfect fit for the role. Share specific examples of your past work that relate to the responsibilities listed in the job description. Make it personal and engaging!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Don’t miss out!
How to prepare for a job interview at Igbaffiliate
✨Know Your CRM Inside Out
Make sure you have a solid understanding of Braze and its functionalities. Brush up on campaign programming, conditional logic, and A/B testing techniques. Being able to discuss specific examples of how you've used these features in past roles will show your expertise.
✨Data is Your Best Friend
Familiarise yourself with data management and analysis. Be prepared to talk about how you've managed data pipelines and utilised SQL or similar languages. Highlight any experience you have with Looker or other reporting tools, as this will be crucial for the role.
✨Communicate Like a Pro
Since you'll be bridging the gap between technical and non-technical teams, practice explaining complex concepts in simple terms. Think of examples where you've successfully communicated insights to stakeholders, as this will demonstrate your ability to translate data into actionable strategies.
✨Stay Ahead of the Game
Keep up with the latest trends in CRM and personalisation. Research recent innovations and best practices in the industry, and be ready to discuss how you can apply these insights to improve campaigns at Spotlight Sports Group. Showing that you're proactive about learning will impress your interviewers.
