At a Glance
- Tasks: Lead and innovate our B2C social media strategy across multiple platforms.
- Company: Join Spotlight Sports Group, a global leader in sports media and technology.
- Benefits: Enjoy competitive perks, including private medical insurance and 25 days holiday.
- Other info: Flexible hybrid working model with opportunities for personal growth and community impact.
- Why this job: Shape the future of social media in sports and engage diverse audiences.
- Qualifications: Proven experience in social media strategy and team leadership required.
The predicted salary is between 60000 - 80000 £ per year.
Spotlight Sports Group is a global media and technology company specialising in content and data within sports betting, horse racing and fantasy sports. With over 400 employees, the group operates multiple award‑winning brands, including Racing Post, Pickswise, myracing and Free Super Tips. We partner with leading operators across the betting industry to produce and build multilingual, best‑in‑class digital products and content to engage and educate customers.
Job Purpose/summary
You will own and define the B2C Social Media strategy end to end, inclusive of influencer management and paid amplification. You will manage the campaign activity to ladder up to the wider brand positioning and goals, including the attracting of new audiences and the engagement of current audiences as outlined by our new segmentation/persona workstream (Newmarket). This includes the day‑to‑day management of the social media function, working hand‑in‑hand with the AV Audience team to create meaningful and engaging content to simulate reaction and generate reach.
Responsibilities
- Be a senior voice within the marketing function, reporting directly into the Head of Marketing to help shape the future of Spotlight’s B2C Marketing.
- Define and evolve a multi‑platform strategy tailored to new racing audiences (X, Instagram, TikTok, YouTube, emerging channels).
- Alongside the Senior Campaigns Manager and Head of Marketing, be a key leader in strategising and managing the brand direction, ensuring it ladders up to the business’ 3‑year plan.
- Own social media end to end, with a big drive for more engaging short‑form and creative output to meet the new future content strategy.
- Produce and create content which engages our audience and encourages/elicits a direct response relevant to the groups revenue lines from our social media channels.
- Own our third‑party influencer programme, strategising ways to access their audiences in engaging ways that drive long‑term audience adoption for Spotlight / Racing Post.
- Manage the social media team to ensure activity ladders up to wider business goals and content is generated to a high standard.
- Invest in performance management of your team and ensure company appraisal process is followed at all times.
- Ensure all social media content and campaign activity meets compliance and responsible gambling best practice at all times.
- Own the relationship with any external agencies that would be needed to meet the wider business goals, inclusive of PR, Social Media, Experiential and Campaign Activation.
- Align with, manage and contribute towards the day‑to‑day relationship with horse racing and sport editorial teams ensuring they are fully engaged with all Content Marketing activity during planning, execution and analysis phase.
- Work across multiple digital media – conceiving ideas, creating content, graphics and video.
- Create and track KPIs for each activity and platform, working with analyst resource to create self‑serve dashboards and present various insights suitable for your team up to the CEO.
Requirements
- Experience within a similar role, with a strong background in social media and/or short‑form content.
- Proven ability within a leadership capacity, incorporating stakeholder management alongside executional excellence.
- Previous experience developing, nurturing and managing a social media strategy.
- Proven ability to think both creatively and strategically, ensuring a calendar of activity that both engages an audience and ladders up to a long‑term brand plan.
- Proven ability managing third parties, including influencers and agencies.
- Recent management experience within a fast‑paced and agile working environment.
- A strong interest in the latest online video trends and ability to translate that awareness into high‑quality video content.
- Proven ability to manage a team that can plan, shoot, edit, publish and promote high‑quality video content at pace.
- Strong data analysis skills to allow you to interpret figures and make informed decisions when optimising content.
- Excellent sports betting and horse‑racing knowledge a plus.
- Excellent leadership, communication and influencing skills in vertical and matrix organisational structures.
Benefits
We offer a range of well‑being initiatives, including private medical insurance, excellent parental leave, a working globally policy, mental health support, assistance programs, and social gatherings. We also provide a pension scheme and various other benefit schemes. Plus, we all get our birthdays off work and enjoy 25 days of holiday per year. We’ve also got you covered with life assurance and exclusive perks like the Star card and our Step Further Awards (our employee recognition program) to recognise your dedication. For those working via the hybrid model (in the office and at home) we’ve made commuting easier with our Season Ticket Loan and Cycle to Work Scheme. You can also take advantage of complimentary access to our Racing Post Members Club, complete with an Ultimate Membership. We believe in making a positive impact beyond the workplace, and you’ll have the chance to volunteer two days per year with our charity partner.
Head of Social Media employer: Igbaffiliate
Spotlight Sports Group is an exceptional employer, offering a dynamic work culture that fosters creativity and innovation in the fast-paced world of sports media and technology. With a strong focus on employee well-being, we provide comprehensive benefits including private medical insurance, generous parental leave, and a supportive hybrid working model, all while encouraging personal and professional growth through initiatives like our Step Further Awards and volunteer opportunities. Join us in a vibrant environment where your contributions directly impact our award-winning brands and engage passionate audiences across multiple platforms.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Social Media
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best social media campaigns and content. Use platforms like Instagram or TikTok to showcase your creativity and strategy. This is your chance to shine and grab attention!
✨Tip Number 3
Prepare for interviews by researching the company and its social media presence. Be ready to discuss how you can elevate their brand and engage audiences. Tailor your answers to show you understand their goals and challenges.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team. Let’s make it happen!
We think you need these skills to ace Head of Social Media
Some tips for your application 🫡
Show Your Passion for Social Media:When you're writing your application, let your enthusiasm for social media shine through! Share examples of campaigns you've loved or trends you're excited about. We want to see that you live and breathe social media.
Tailor Your Application:Make sure to customise your application to fit the Head of Social Media role. Highlight your experience with B2C strategies and influencer management. We love seeing how your skills align with our goals!
Be Creative in Your Content:Since this role is all about engaging content, don’t be afraid to showcase your creativity in your application. Whether it’s a unique format or an interesting angle, we appreciate fresh ideas that can elevate our brand.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at Spotlight Sports Group!
How to prepare for a job interview at Igbaffiliate
✨Know Your Platforms
Make sure you’re well-versed in the latest trends and features of social media platforms like X, Instagram, TikTok, and YouTube. Research how these platforms can be leveraged for engaging content and audience growth, as this will show your potential employer that you’re not just familiar with them, but you can also innovate.
✨Showcase Your Strategy Skills
Prepare to discuss your previous experiences in developing and executing social media strategies. Bring examples of campaigns you've led, focusing on how they aligned with broader business goals. This will demonstrate your ability to think strategically and creatively, which is crucial for the Head of Social Media role.
✨Engage with Data
Be ready to talk about how you use data analysis to inform your decisions. Discuss specific KPIs you’ve tracked in past roles and how you’ve used insights to optimise content. This will highlight your analytical skills and your understanding of performance metrics, which are key for driving successful campaigns.
✨Influencer Management Know-How
Since managing third-party influencers is a big part of the job, come prepared with ideas on how to engage influencers effectively. Share any past experiences where you’ve successfully collaborated with influencers or agencies, and how those partnerships contributed to audience engagement and brand growth.
