Head of SEO

QiH is a global digital marketing group specialising in the iGaming sector, operating across various international markets. Our companies include Digital Adventures, which provides traffic to leading iGaming operators; Wizard Interactive, an affiliate partner for top US online casinos; and Tau Marketing Services, which offers three consumer-focused casino brands through the Aspire network.

QiH is a fast-growing, innovative, and progressive scale-up business headquartered in London with a collective of brilliant brains in Skopje. We specialise in multi-channel marketing. Thanks to our Affiliate, Paid Media, SEO, Retention, and Data and analytics teams, we are successful across several areas in a highly competitive industry.

Data is at the core of what we do at QiH, but our people are at the heart of our success! At QiH, we have created an energetic and target-driven culture and continuously invest in each individual. We’re expanding and looking for people passionate about solving problems to fuel our growth and eager to grow alongside our fast-paced, forward-thinking organization.

The Role

Our SEO team is growing! We are looking for a strategic and experienced Head of SEO to join our Leadership Team in London to lead the organic search strategy across our core verticals in the UK and US. This is a key leadership role responsible for developing and executing SEO strategies that drive traffic, improve ratings, and maximize the monetization of our affiliate websites across key markets. This role is ideal for a self-driven individual with a proactive mindset and a natural curiosity for solving complex challenges.

As both the company and the SEO team grow, we’re looking for someone comfortable leading at a strategic level while also rolling up their sleeves to get into the details of execution to make a significant impact on a fast-growing business.

Key Responsibilities:

1. Develop and execute a robust SEO strategy that aligns with short and long-term business goals and drives organic growth in a competitive industry.
2. Define performance targets aligned with business goals, including traffic growth, keyword rankings, and revenue outcomes.
3. Identify and expand into new SEO opportunities, including untapped niches and emerging trends in the iGaming space.
4. Monitor and analyse SEO performance metrics using tools like Google Analytics, Search Console, SEMrush and Ahrefs, using data to generate insights and make data-driven decisions for continuous improvement, with regular updates to the broader leadership team on performance and strategy effectiveness.
5. Lead the implementation of technical SEO strategies, including conducting regular website audits to identify and rectify technical issues, and ensuring website optimization.
6. Collaborate with content and product teams to ensure high-quality site structure, landing pages, and user experience.
7. Build and lead a high-performing SEO team, including specialists in content and outreach, ensuring a comprehensive off-site strategy with link building campaigns and PR outreach and content creation strategies to produce engaging, SEO-friendly content targeting iGaming-related keywords.

About You:

1. 5 – 7+ years of proven SEO experience in digital, including in a leadership role.
2. Established data proficiency using tools such as Google Analytics, Search Console, SEMrush, Ahrefs and others for analysis and reporting.
3. Hands-on experience delivering revenue from SEO optimization.
4. Proven success in content marketing strategies and scalable link-building initiatives.
5. Skilled at identifying and solving problems from the first opportunity, using a strategic and analytical approach to develop effective solutions quickly and efficiently.
6. Strong presentation and reporting skills with the ability to convey complex ideas to senior stakeholders.
7. Preferable but not required to have a deep understanding of the search trends in the igaming vertical, including sports, casino and UK and/or US markets.
8. A self-starter who is comfortable taking ownership and responsibility for projects.
9. Experience in leading and developing a team and collaborating with internal and external stakeholders.
10. Ability to thrive in a fast-paced, competitive market environment.

What You’ll Get

1. Competitive Base Salary & Bonus
2. Private Health Care (Bupa)
3. Travel Insurance
4. Market Leading Training Programme
5. Recognition & Reward Scheme
6. Annual Company Conference (previous destinations Bologna, Dubrovnik, Belgrade and Thessaloniki)
7. Regular Happy Hour / Team Lunches
8. Free Coffee, Drinks & Snacks

What’s the next step?

Our hiring process ensures we're recruiting the right people for the role. We ensure that people are as suitable for us as we are for them.

If you like the sound of what we're all about at QiH and want to join a team where you can make an impact, please apply or contact us at careers@qih-group.com.

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