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For Companies At a Glance
- Tasks: Lead a sales team and drive revenue growth in the iGaming affiliate sector.
- Company: Join a fast-growing multi-channel affiliate delivering high-converting traffic to top casino brands.
- Benefits: Enjoy a hybrid work model with opportunities for professional development and growth.
- Why this job: Be at the forefront of innovation in a dynamic industry while shaping partnerships and strategies.
- Qualifications: Proven experience in iGaming affiliate sales and strong leadership skills required.
- Other info: This role offers a chance to influence market expansion and collaborate across teams.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
As a multi-channel affiliate, we deliver high-converting traffic to casino and sportsbook brands across key markets, including the UK, Germany, and Canada—through a blend of email, SEO, PPC, and our proprietary VIP network, Club Lucky.With ambitious plans for expansion and innovation, we’re growing fast—and we’re looking for a commercially sharp and operationally strong Head of Sales to help lead the way.
The Role
As Head of Sales, you will take full ownership of our commercial partner strategy—driving revenue across our core channels and territories while scaling our impact in new markets.Leading a growing sales team, you'll be responsible not just for results, but also for the development of people, processes, and partnerships.Reporting directly to the Chief Operating Officer, you'll play a central role in how we grow, who we partner with, and how we deliver performance.
Key Responsibilities
Define and deliver the affiliate sales strategy to achieve revenue and market growth targets
Manage, coach, and develop a team consisting of a Senior Affiliate Manager and six general Affiliate Managers across the UK and Ukraine
Build, implement, and continuously improve internal sales processes for onboarding, reporting, and partner management
Establish and grow commercial relationships with online casino and sportsbook operators, negotiating CPA, RevShare, and hybrid deals
Work closely with the marketing team to ensure the right partners are promoted in the right channels at the right time
Collaborate with traffic teams (Email, SEO, PPC, VIP) to align commercial strategy with performance and inventory
Lead strategic expansion into new markets and adapt the sales approach to regional needs
Provide regular, data-driven performance reporting and forecasting to the COO and senior leadership
Monitor industry developments, competitor movements, and regulatory changes affecting the affiliate landscape
What We’re Looking For
A proven background in iGaming affiliate sales, preferably with direct experience as a publisher or operator partner manager.
Demonstrable success in leading and developing junior teams, with a hands-on leadership style and commitment to growth.
Strong operational mindset—able to design and enforce scalable processes in a fast-paced commercial setting.
Outstanding commercial acumen and a strong network within the casino and sportsbook sector.
Highly collaborative, with the ability to work cross-functionally with marketing, performance, and analytics teams.
Comfortable balancing strategy with day-to-day execution—driven by data and motivated by results.
Department
Leadership
Locations
St Albans, UK
Remote status
Hybrid
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Head of Sales - iGaming Affiliate employer: Igbaffiliate
Contact Detail:
Igbaffiliate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales - iGaming Affiliate
✨Tip Number 1
Network within the iGaming industry to build relationships with potential partners and stakeholders. Attend relevant conferences and events to meet key players in the casino and sportsbook sectors, as this can give you an edge when discussing commercial strategies.
✨Tip Number 2
Familiarise yourself with the latest trends and regulatory changes in the iGaming affiliate landscape. This knowledge will not only help you in interviews but also demonstrate your commitment to staying ahead in a fast-paced environment.
✨Tip Number 3
Prepare to discuss your leadership style and how you've successfully developed teams in the past. Be ready to share specific examples of how you've driven revenue growth and improved sales processes in previous roles.
✨Tip Number 4
Showcase your understanding of multi-channel marketing strategies, particularly in email, SEO, and PPC. Being able to articulate how these channels can work together to enhance affiliate sales will set you apart from other candidates.
We think you need these skills to ace Head of Sales - iGaming Affiliate
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in iGaming affiliate sales and leadership. Use specific examples that demonstrate your success in driving revenue and managing teams.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the iGaming industry and your strategic vision for the role. Mention how your operational mindset and commercial acumen can contribute to the company's growth.
Highlight Key Achievements: In your application, emphasise any quantifiable achievements related to sales growth, team development, or successful partnerships. This will help illustrate your capability to meet the job's demands.
Showcase Collaboration Skills: Since the role requires working cross-functionally, include examples of past collaborations with marketing, performance, or analytics teams. This will demonstrate your ability to work effectively in a team-oriented environment.
How to prepare for a job interview at Igbaffiliate
✨Know Your Numbers
As the Head of Sales, you'll need to demonstrate a strong understanding of revenue metrics and KPIs. Be prepared to discuss your past achievements in driving sales growth and how you used data to inform your strategies.
✨Showcase Leadership Skills
Highlight your experience in managing and developing teams. Share specific examples of how you've coached junior staff and fostered a collaborative environment, as this role requires strong leadership capabilities.
✨Understand the iGaming Landscape
Familiarise yourself with the latest trends and regulatory changes in the iGaming industry. Being knowledgeable about competitors and market dynamics will show that you're proactive and well-prepared for the challenges ahead.
✨Prepare for Strategic Discussions
Be ready to discuss your approach to building commercial relationships and negotiating deals. Think about how you would adapt sales strategies for different markets and be prepared to share your vision for future growth.
