At a Glance
- Tasks: Lead acquisition teams and drive performance across media and publisher channels.
- Company: Fast-growing digital marketing company in the online-gambling market.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Join a diverse team that values innovation and accountability.
- Why this job: Shape growth strategy and make a real impact in a dynamic industry.
- Qualifications: 8+ years in digital marketing with leadership experience and mobile acquisition expertise.
The predicted salary is between 70000 - 90000 £ per year.
About MediaTroopers
MediaTroopers is a fast‑growing digital marketing company specializing in mobile and performance-based advertising. As a leading player in the U.S. online‑gambling market, we combine innovative digital strategies with tailored mobile solutions to help our clients reach and convert audiences across cutting‑edge platforms.
About the Role
We are looking for a strategic and results‑driven Head of Marketing (Acquisition) to lead acquisition efforts across Media and Publisher channels. This is a senior leadership role, forming part of the company’s management team, overseeing two teams – Media and Publishers – each led by their own team leader. The ideal candidate is a data‑driven, performance‑focused leader with deep expertise in digital acquisition, affiliate marketing, and media buying. Proven experience in regulated markets and mobile app acquisition is essential. The role is responsible for driving sustainable growth, optimizing ROI, defining and tracking KPIs, and ensuring both teams operate with clarity, efficiency, and a high‑performance mindset.
Key Responsibilities
- Lead and develop two acquisition teams (Media and Publishers), each managed through their respective team leaders.
- Act as an integral member of the management team, directly shaping decision‑making and overall company strategy.
- Continuously identify and explore new channels and growth opportunities across both media and publisher landscapes.
- Foster a culture of ownership and accountability through structured weekly team syncs and monthly KPI reviews.
- Define, set, and monitor KPIs for both teams, ensuring alignment with company strategy, monthly performance targets, and growth objectives.
- Drive the identification and testing of new traffic sources across both media buying and publisher channels.
- Establish and optimize reporting structures, workflows, funnels, and operational processes.
- Review daily performance and drive real‑time optimization across all paid acquisition channels.
- Manage and oversee acquisition budgets on a weekly basis, ensuring efficient allocation and spend.
- Lead regular team syncs to align priorities, performance, and execution focus.
- Oversee communication with publishers and conduct regular one‑on‑one calls with key partners.
- Manage the onboarding of new publishers and traffic sources.
- Drive growth strategy by identifying new partnership opportunities across geographies, verticals, and traffic types.
- Collaborate closely with internal stakeholders (AdOps, BI, Product, Finance) to improve efficiency, scalability, and data quality.
Requirements
- 8+ years of experience in performance or digital marketing, including at least 2 years in a senior leadership role managing multiple teams (essential).
- Proven experience managing mobile acquisition teams.
- Strong expertise in mobile and performance‑based advertising, including in‑app traffic and MMPs (e.g. AppsFlyer, Adjust, Branch) (essential).
- Experience in regulated iGaming environments (essential).
- Experience in the US market is a strong advantage.
- Highly data‑driven, with the ability to analyze ROI and performance reports and translate insights into actionable decisions.
- Excellent communication, negotiation, and stakeholder management skills.
- Strategic thinker with a hands‑on, execution‑focused mindset.
- Fluent in English; additional languages are a plus.
Join MediaTroopers and lead the charge on acquisition – driving performance, developing talent, and shaping our growth strategy across media and publisher channels. If you’re a data‑driven leader with a passion for scaling teams and delivering measurable results, we’d love to hear from you.
MediaTroopers is an Equal Opportunity Employer. We value diversity and inclusivity and welcome applicants from all backgrounds to apply.
Head of Marketing (Acquisition) employer: Igbaffiliate
At MediaTroopers, we pride ourselves on being a dynamic and innovative digital marketing company that fosters a collaborative and high-performance work culture. As a leader in the U.S. online-gambling market, we offer our employees exceptional growth opportunities, competitive benefits, and the chance to work with cutting-edge technologies in a fast-paced environment. Join us to be part of a team that values diversity, encourages ownership, and is committed to driving sustainable growth through strategic marketing initiatives.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing (Acquisition)
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend marketing events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching MediaTroopers and our competitors. Understand our strategies and be ready to discuss how your experience in mobile and performance-based advertising can drive our acquisition efforts.
✨Tip Number 3
Showcase your data-driven mindset! Be ready to share specific examples of how you've optimised ROI and driven growth in previous roles. We love candidates who can back up their claims with solid metrics.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always on the lookout for passionate individuals who want to make an impact.
We think you need these skills to ace Head of Marketing (Acquisition)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Head of Marketing (Acquisition). Highlight your experience in digital marketing, especially in mobile and performance-based advertising. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your strategic thinking and leadership style. Tell us about your successes in managing acquisition teams and driving growth – we love a good success story!
Showcase Data-Driven Achievements:Since we're all about data here at MediaTroopers, make sure to include specific examples of how you've used data to drive results. Whether it's optimising ROI or defining KPIs, we want to see your analytical prowess in action!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Igbaffiliate
✨Know Your Numbers
As a Head of Marketing (Acquisition), you'll need to be data-driven. Brush up on your key performance indicators (KPIs) and be ready to discuss how you've used data to drive decisions in past roles. Be specific about the metrics you've tracked and how they influenced your strategies.
✨Showcase Your Leadership Style
This role involves leading two teams, so it's crucial to articulate your leadership approach. Prepare examples of how you've developed teams in the past, fostered accountability, and driven performance. Highlight any structured processes you've implemented for team syncs or KPI reviews.
✨Understand the Market Landscape
Familiarise yourself with the U.S. online-gambling market and the latest trends in mobile and performance-based advertising. Be prepared to discuss how you would identify new channels and growth opportunities, and share insights on how you've successfully navigated regulated markets before.
✨Prepare for Strategic Discussions
As part of the management team, you'll be shaping company strategy. Think about how you can contribute to high-level discussions. Prepare to discuss your strategic vision for acquisition efforts and how you would align them with overall business objectives. Bring examples of past strategies that led to sustainable growth.
