At a Glance
- Tasks: Lead the marketing strategy for an exciting new betting product launch in the UK.
- Company: Join Better Collective, a global sports media group with a fan-first approach.
- Benefits: Competitive pay, life insurance, paid parental leave, and a supportive team.
- Other info: Opportunity for ownership and growth in a dynamic, high-impact environment.
- Why this job: Make a real impact in one of the world's largest betting markets.
- Qualifications: 5-7 years of marketing experience, ideally in the betting space.
The predicted salary is between 36000 - 60000 £ per year.
Better Collective is a global sports media group, attracting over 400 million monthly visits across our portfolio of leading brands - including AceOdds, HLTV, The Nation Network, Action Network, Futbolsites, and more. We’re on a mission to make sport more exciting, accessible, and engaging for fans around the world. With our innovative approach and fan-first mindset, we’re redefining how sports content is experienced and shared.
We’re launching a new betting product and are looking for a Marketing Lead to own go-to-market strategy, influencer partnerships and execution in the UK. This role will be responsible for driving brand awareness, user acquisition, and localization of the product for the UK market.
Responsibilities- Spearhead marketing strategy for a new betting product launch in the UK
- Build out and manage network of creator partnerships to drive adoption of the product
- Develop and execute acquisition campaigns across digital, social, influencer, and affiliate channels
- Own localization strategy: messaging, creatives, and cultural relevance for UK audiences
- Partner closely with product, growth, and compliance teams
- Track performance metrics and optimize campaigns
- Manage agencies, contractors, and external partners as needed
- 5–7 years of marketing experience, ideally in the betting space
- Deep knowledge of the UK betting ecosystem, user behavior, and regulatory landscape
- Proven experience launching or scaling a consumer product in the UK
- Strong background in performance marketing, influencer/affiliate marketing, or growth
- Data-driven mindset with experience using analytics and attribution tools
- Experience with sportsbook or iGaming launches
- Existing network of UK creators, affiliates, or media partners
- Startup or high-growth environment experience
- Opportunity to lead a high-impact product launch
- Ownership over marketing strategy in one of the world’s largest betting markets
- Competitive compensation with upside
- Life and disability insurance
- Paid parental leave
- A supportive, fun, and kind team dedicated to your success
GTM Marketing Lead (UK) employer: Igbaffiliate
Spotlight Sports Group is an exceptional employer that fosters a dynamic and collaborative work culture, where creativity and innovation are at the forefront of our operations. As the Head of Visual Editorial & Data Storytelling, you will have access to extensive growth opportunities, working alongside talented professionals in a vibrant environment that values your contributions. Located in a thriving hub for media and technology, we offer unique advantages such as flexible working arrangements and a commitment to professional development, making it a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land GTM Marketing Lead (UK)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to the UK betting scene. Attend events, join online forums, and don’t be shy about sliding into DMs – you never know who might help you land that dream role!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns, especially any related to the betting industry. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Better Collective and their brands. Understand their mission and how your experience aligns with their goals. Tailor your answers to show how you can drive brand awareness and user acquisition in the UK market.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace GTM Marketing Lead (UK)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of GTM Marketing Lead. Highlight your experience in launching products, especially in the betting space, and showcase any relevant campaigns you've executed that align with our mission.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about sports marketing and how your background makes you the perfect fit for this role. Don’t forget to mention your understanding of the UK betting ecosystem!
Showcase Your Data Skills:Since we love a data-driven mindset, make sure to include examples of how you've used analytics tools to optimise campaigns in the past. We want to see how you track performance metrics and make informed decisions!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Igbaffiliate
✨Know Your Market
Make sure you brush up on the UK betting ecosystem before your interview. Understand user behaviour, regulatory nuances, and what makes the market tick. This knowledge will not only impress but also show that you're genuinely interested in the role.
✨Showcase Your Experience
Prepare to discuss specific examples from your past marketing campaigns, especially those related to product launches or influencer partnerships. Highlight your successes and how they can translate to the new betting product at Better Collective.
✨Be Data-Driven
Since the role requires a data-driven mindset, come ready to talk about the analytics tools you've used and how you've leveraged data to optimise campaigns. Share metrics that demonstrate your impact in previous roles.
✨Cultural Relevance is Key
Think about how you would localise messaging and creatives for the UK audience. Be prepared to discuss ideas on how to make the product resonate culturally, as this will be crucial for driving brand awareness and user acquisition.
