At a Glance
- Tasks: Lead exciting digital campaigns and collaborate with creative teams to boost brand awareness.
- Company: Join Legend, a dynamic company revolutionising iGaming and personal finance across 18 countries.
- Benefits: Enjoy flexible work options, annual bonuses, and extra time off during the festive season.
- Why this job: Be part of a vibrant team, drive impactful marketing initiatives, and unlock your potential.
- Qualifications: Experience in managing multi-channel campaigns and a knack for creative problem-solving is essential.
- Other info: Diverse perspectives are welcomed; we encourage all to apply regardless of qualifications.
Digital Campaign Manager About Legend We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance. We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide. If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it. Unlock the Legend in you.
The Role
Legend is hiring a Digital Campaign Manager, reporting directly to our General Manager – Marketing.
This is an exciting opportunity as we embark on new marketing initiatives, making you the first hire into our newly formed marketing chapter within our Gaming vertical.
This is a hybrid role bridging content marketing and media partnership management. You will drive brand awareness by launching and managing digital campaigns across third-party platforms and media sites, expanding beyond our traditional methods. We are looking to partner with world leading publishers to drive and build brand momentum.
In this role, we value diverse perspectives and encourage you to apply even if you don\’t meet every qualification listed.
Your Impact:
Plan, coordinate, and launch digital campaigns across multiple GEOs, ensuring alignment with SEO, branding, and performance goals. You’ll own the end-to-end setup from ideation to go-live.
Act as the primary liaison with external media publishers, managing communication, deliverables, and results tracking to ensure consistent message delivery and high campaign quality.
Collaborate daily with internal teams — including SEO, Design, UX, and Product — to align creative assets and landing pages with campaign objectives and user journeys.
Monitor performance and continuously optimise campaigns based on key KPIs, user engagement signals, and stakeholder feedback — reporting insights and results across functions.
Own the campaign calendar and reporting workflow within the marketing team, ensuring visibility, consistency, and impact across initiatives.
What You\’ll Bring:
Proven campaign management experience — you’ve owned multi-channel digital campaigns from planning through to reporting, ideally across multiple markets (UK & IRE).
Strong project coordination and stakeholder management — you can align multiple teams (SEO, UX, product, design) while keeping campaigns moving on time and on brief.
Creative and analytical mindset — you understand how brand and performance intersect, and can both shape compelling narratives and optimise towards KPIs.
Hands-on execution and self-starting energy — you’re proactive, thrive in ambiguity, and don’t wait for instructions to create impact.
Experience with branding or awareness campaigns — especially in competitive or regulated spaces like iGaming, fintech, or digital media — is a strong plus.
Client management and business development — you’re confident building relationships with external partners, identifying collaboration opportunities, and delivering mutual value through strategic campaign execution.
Analytical mindset — you use data to inform decisions, uncover insights, and continuously improve campaign performance, balancing intuition with evidence.
The Interview Process:
1st: Initial Chat with Talent Partner (30 mins via Zoom)
2nd: Interview with our team, General Manager – Marketing and Senior Off-Page Manager (1 hour video via Zoom)
3rd: Values interview with our team, General Manager – Marketing and Head of Digital PR (1 hour video via Zoom)
Why Legend?
Super smart colleagues to work alongside and learn from.
Tailored flexibility for your work-life balance.
Annual discretionary bonus to reward your efforts.
Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year\’s, allowing you to enjoy downtime without dipping into your annual allowance.
Long term incentive plan so we can all share in the growth and success of Legend.
Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.
Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team ontalent@l1.com, and we\’ll do all we can to support you.
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Digital Campaign Manager employer: Igbaffiliate
Contact Detail:
Igbaffiliate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Campaign Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in the iGaming and fintech sectors. This knowledge will not only help you understand the competitive landscape but also allow you to speak confidently about how you can contribute to Legend's marketing initiatives.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who have experience in managing campaigns across multiple channels. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could enhance your application.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've managed in the past. Highlight your role in coordinating teams and optimising performance based on KPIs, as this aligns closely with what Legend is looking for in a Digital Campaign Manager.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss how you've used data to inform your campaign strategies. Being able to demonstrate a balance between creativity and analytics will resonate well with the team at Legend.
We think you need these skills to ace Digital Campaign Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital campaign management, especially any multi-channel campaigns you've led. Use specific metrics to demonstrate your impact and success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role at Legend and how your skills align with their needs. Mention your experience with SEO, branding, and performance goals, and provide examples of successful campaigns you've managed.
Showcase Your Analytical Skills: Since the role requires an analytical mindset, include examples of how you've used data to inform decisions and optimise campaign performance. This could be through A/B testing results or insights gained from user engagement metrics.
Prepare for Interviews: Research Legend's current marketing initiatives and be ready to discuss how you can contribute to their goals. Prepare to share specific examples of past projects that demonstrate your project coordination and stakeholder management skills.
How to prepare for a job interview at Igbaffiliate
✨Showcase Your Campaign Management Skills
Be prepared to discuss your previous experience managing multi-channel digital campaigns. Highlight specific examples where you successfully planned, executed, and reported on campaigns, especially in competitive markets like iGaming or fintech.
✨Demonstrate Your Collaborative Spirit
Since the role involves working closely with various teams, emphasise your ability to coordinate with different stakeholders. Share instances where you aligned multiple teams to achieve campaign objectives, showcasing your project management skills.
✨Prepare for Creative and Analytical Questions
Expect questions that assess both your creative thinking and analytical abilities. Be ready to explain how you can craft compelling narratives while also using data to optimise campaign performance based on KPIs.
✨Research Legend and Its Values
Familiarise yourself with Legend's mission and values. Understanding their approach to brand growth and the importance they place on diverse perspectives will help you align your answers with what they are looking for in a candidate.