Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead and execute a multi-channel CRM strategy to engage players.
- Company: Join Casumo, an innovative online casino known for fun and responsible gaming.
- Benefits: Enjoy flexible holidays, wellness incentives, and work-from-anywhere options.
- Why this job: Be part of a dynamic team that values creativity and collaboration in a vibrant culture.
- Qualifications: Experience in CRM within the UK iGaming industry and strong data analysis skills required.
- Other info: Opportunity for professional growth with access to training and social events.
The predicted salary is between 28800 - 48000 £ per year.
CRM Manager – UK
Apply for this job
Casumo is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Company Overview:
Welcome to Casumo, your passport to a world of fun, excitement, and responsible gaming. We\’re an international online casino company known for creating unforgettable gaming experiences through innovation, security, and a playful charm. We are currently seeking a dynamic and commercially minded CRM Manager for our UK Market!
Position Overview:
As our CRM Manager for the UK Market, you’ll be part of the central CRM team, reporting directly to the CRM Director. You will own and execute a multi-channel CRM strategy (Email, SMS, Push, Onsite Notifications) to engage and delight our players. Collaborating closely with the UK Country Manager, you\’ll ensure campaigns align with our commercial goals, leveraging automation, segmentation, and player insights.
Responsibilities:
- Drive the local CRM strategy from planning to execution, aligning with UK business goals and compliance requirements.
- Analyze and optimize campaign performance to maximize ROI and customer value.
- Work with analysts, designers, and content creators to craft relevant and impactful communications.
- Scale campaigns through automation and micro-segmentation to enhance personalization and efficiency.
- Implement a test-and-learn approach using A/B testing to optimize campaigns.
- Monitor local regulations and competitor activities to stay ahead in the market.
Requirements:
- Proven experience in CRM, Retention, or Lifecycle Marketing within the UK online iGaming industry.
- Strong knowledge of CRM platforms (e.g., Salesforce, Braze, Optimove).
- Experience in building automated journeys and multi-channel campaigns at scale.
- Data-driven mindset with the ability to interpret campaign results and derive actionable insights.
- Excellent stakeholder management skills to translate strategy into action across teams.
- Strong organizational skills to manage multiple campaigns and deadlines.
- Familiarity with UKGC marketing compliance standards.
Think we\’re a good match? Apply now!
The Perks (Malta Office):
Joining Casumo offers an unparalleled experience, surrounded by talented colleagues in inspiring office spaces. Benefits include:
- Private health insurance
- Wellness incentives, including fitness allowances and mental health services
- Flexible holidays, with options to choose when to take public holidays
- Work From Anywhere (WFA): 2 weeks initially, increasing to 4 weeks with tenure
- Gourmet lunches and healthy snacks
- Discounts from local vendors
- Access to professional development tools and platforms
- Casumo College training courses for continuous growth
- Social events to foster team relationships
Our ABC Values:
ASPIRE
Push beyond the ordinary, transform obstacles into opportunities, and dream big.
BELIEVE
Turn achievements into collective victories, supporting each other as a team.
CARE
Provide support and create memorable, responsible gaming experiences for our players and colleagues.
#J-18808-Ljbffr
CRM Manager - UK employer: Igbaffiliate
Contact Detail:
Igbaffiliate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - UK
✨Tip Number 1
Familiarise yourself with the UK online iGaming industry. Understanding the market trends, player preferences, and compliance regulations will give you an edge in discussions during interviews.
✨Tip Number 2
Showcase your experience with CRM platforms like Salesforce or Braze. Be prepared to discuss specific campaigns you've managed and how you used data to drive results, as this is crucial for the role.
✨Tip Number 3
Network with professionals in the iGaming sector. Attend industry events or join relevant online forums to connect with others who can provide insights or even referrals for the position.
✨Tip Number 4
Prepare to discuss your approach to A/B testing and campaign optimisation. Being able to articulate your strategies for improving campaign performance will demonstrate your data-driven mindset.
We think you need these skills to ace CRM Manager - UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM, Retention, or Lifecycle Marketing, particularly within the UK online iGaming industry. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of Casumo's values and how your skills align with their CRM strategy. Mention specific examples of past successes in multi-channel campaigns and data-driven decision-making.
Showcase Your Analytical Skills: In your application, emphasise your ability to analyse campaign performance and derive actionable insights. Provide examples of how you've used A/B testing and segmentation to optimise campaigns in previous roles.
Highlight Stakeholder Management Experience: Demonstrate your excellent stakeholder management skills by providing examples of how you've successfully collaborated with cross-functional teams to execute CRM strategies. This will show your ability to translate strategy into action.
How to prepare for a job interview at Igbaffiliate
✨Know Your CRM Tools
Familiarise yourself with the CRM platforms mentioned in the job description, such as Salesforce and Braze. Be prepared to discuss your experience with these tools and how you've used them to drive successful campaigns.
✨Showcase Your Data Skills
Since a data-driven mindset is crucial for this role, come ready to share examples of how you've analysed campaign performance in the past. Highlight any specific metrics you tracked and how you used insights to optimise future campaigns.
✨Understand Compliance Standards
Make sure you have a solid understanding of UKGC marketing compliance standards. Be prepared to discuss how you've navigated compliance in previous roles and how you would ensure adherence in your CRM strategies.
✨Demonstrate Stakeholder Management
This role requires excellent stakeholder management skills. Think of examples where you've successfully collaborated with different teams to execute a campaign. Be ready to explain how you translated strategy into action and managed expectations.
