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- Tasks: Create and manage email marketing content strategies to boost brand engagement.
- Company: Traffic Label delivers innovative marketing solutions, focusing on performance and collaboration.
- Benefits: Enjoy flexible work options, a creative environment, and opportunities for professional growth.
- Why this job: Join a dynamic team where your creativity shapes impactful content across various platforms.
- Qualifications: 3-5 years in content strategy, especially in marketing; strong email marketing knowledge required.
- Other info: Opportunity to lead projects and collaborate with talented professionals in a supportive culture.
The predicted salary is between 28800 - 48000 £ per year.
Content Strategist About Traffic Label At Traffic Label, we specialise in delivering performance-driven marketing solutions. We’re a collaborative team working across email, performance media, and data to help brands grow smarter. As we expand, we’re looking for a talented Content Strategist to bring clarity, creativity, and cohesion to our content across multiple touchpoints—with a particular focus on our email marketing efforts.
Key Responsibilities
Develop, manage, and execute a content strategy for email marketing funnels and campaigns.
Collaborate with the Email Marketing Manager & Email Performance Specialist to ensure content best practices are clearly defined, documented, and implemented across the team.
Create and manage processes for content creation, quality assurance, and team collaboration.
Define clear reporting structures to measure and communicate the impact of content initiatives.
Hire and manage freelance or in-house copywriters to support campaign execution and scalability.
Create and maintain content guidelines, playbooks, and training materials to support consistent messaging.
Provide hands-on content support and strategic direction across the business, including web, product, internal comms, and customer-facing materials.
Align messaging across the user funnel—from acquisition to retention—to ensure a cohesive and high-performing user journey.
Work with design and data teams to test, measure, and iterate on content effectiveness.
What We’re Looking For
3–5 years of experience in content strategy, ideally within a marketing or performance-focused environment.
Strong grasp of email marketing content principles and an understanding of how copy impacts performance metrics.
Experience designing content processes, managing content teams, and reporting on strategic outcomes.
Proven ability to turn insights into clear, compelling, and actionable content.
Confident leading content initiatives and training others to follow brand and performance guidelines.
Comfortable switching between strategic thinking and hands-on content creation.
Detail-oriented, organised, and self-motivated—with a genuine enthusiasm for great content.
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Content Strategist employer: Igbaffiliate
Contact Detail:
Igbaffiliate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Strategist
✨Tip Number 1
Familiarise yourself with Traffic Label's brand voice and previous email campaigns. Understanding their style will help you tailor your approach and demonstrate how you can enhance their content strategy.
✨Tip Number 2
Network with current or former employees on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations for the Content Strategist role.
✨Tip Number 3
Prepare to discuss specific examples of your past work that align with the responsibilities listed in the job description. Highlighting your experience in managing content processes and collaborating with teams will showcase your fit for the role.
✨Tip Number 4
Stay updated on the latest trends in email marketing and content strategy. Being able to discuss recent developments or successful case studies during your interview will demonstrate your passion and knowledge in the field.
We think you need these skills to ace Content Strategist
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Content Strategist at Traffic Label. Tailor your application to highlight relevant experience in email marketing and content strategy.
Craft a Compelling CV: Your CV should clearly showcase your 3-5 years of experience in content strategy. Emphasise your achievements in managing content processes and improving performance metrics, particularly in email marketing.
Write a Tailored Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention specific examples of how you've successfully developed content strategies and collaborated with teams to achieve results.
Showcase Your Skills: Include a portfolio or examples of your previous work that demonstrate your ability to create compelling content and manage content teams. Highlight any experience with training others on brand guidelines and performance metrics.
How to prepare for a job interview at Igbaffiliate
✨Showcase Your Content Strategy Experience
Be prepared to discuss your previous experience in content strategy, particularly in email marketing. Highlight specific campaigns you've worked on and the results achieved, demonstrating your understanding of how content impacts performance metrics.
✨Demonstrate Collaboration Skills
Since the role involves working closely with various teams, share examples of how you've successfully collaborated with others in past roles. Emphasise your ability to work with both creative and data-driven teams to achieve cohesive messaging.
✨Prepare for Process Management Questions
Expect questions about how you design and manage content processes. Be ready to explain your approach to quality assurance and team collaboration, as well as any tools or methodologies you use to streamline these processes.
✨Align Your Vision with Their Goals
Research Traffic Label's current content initiatives and be ready to discuss how your vision aligns with their goals. Show enthusiasm for their performance-driven approach and suggest ways you could enhance their email marketing efforts.
