At a Glance
- Tasks: Create and execute innovative SEO strategies to drive organic growth in iGaming.
- Company: Join Legend, a leading Sports and Gaming marketing company with a vibrant culture.
- Benefits: Flexible work-life balance, annual bonuses, and paid leave during festive season.
- Other info: Diverse team culture that values different perspectives and encourages personal growth.
- Why this job: Make a real impact in a fast-paced environment while collaborating with smart colleagues.
- Qualifications: Proven SEO experience and knowledge of industry-standard tools like SEMrush and Google Search Console.
The predicted salary is between 35000 - 45000 £ per year.
At Legend, we’re building next-level player experiences. With 20+ years of proven success, we’re the world's leading Sports and Gaming marketing company. Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn’t a perk, it’s the standard. You’ll stretch, level‑up and carve out a career as bold as the products we build.
The Role
Legend is hiring an SEO Specialist, reporting directly to our Head of SEO. Are you passionate about SEO and ready to make your mark in the fast-paced world of iGaming? As an SEO Specialist, you’ll be at the forefront of driving organic growth in a competitive and dynamic industry. Dive into exciting challenges, craft strategies tailored to the unique nuances of various regions’ audiences, and collaborate with a team of SEO experts to deliver impactful results in the ever-evolving world of online gaming.
Your Impact:
- Create and execute SEO strategies for EN-focused assets
- Own your assets’ SEO performance and monitor, audit, and directly optimise to improve their organic performance
- Find and create new opportunities by analysing market and industry developments, competitors, and user behaviour
- Set ambitious outcome-focused SEO goals and create seasonal initiatives for your products and report progress to stakeholders
- Lead SEO discovery, provide expert recommendations, and perform final quality assurance for all new page launches
- Work closely with content, marketing, product development, and tech teams to align SEO strategies with broader business objectives
What You’ll Bring:
- Proven SEO experience in English speaking markets such as the US and UK
- In-depth knowledge of industry-standard SEO tools such as SEMrush, Ahrefs, Screaming Frog, and Google Search Console
- Excellent organisational, time management, and communication skills, with proficiency in both written and spoken communication
- Ability to collaborate effectively with cross-functional teams, including content, marketing, and technical teams
- Strong analytical and problem-solving skills, including formulating and testing SEO hypotheses, analysing data to assess performance, and a strong understanding of SERP analysis and competitive intelligence
- Able to think independently and use self-initiative
The Interview Process:
- 1st: Initial Chat with Talent Partner (30 mins via Zoom)
- 2nd: Interview with our team, Senior SEO Specialist and SEO Manager (1 hour video via Zoom)
- 3rd: Task Interview - you will be given 5 days to complete the task before presenting back to our team, Head of SEO and General Manager of Gaming (1 hour video via Zoom)
Why Legend?
- Super smart colleagues to work alongside and learn from.
- Tailored flexibility for your work-life balance.
- Annual discretionary bonus to reward your efforts.
- Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season!
- Long term incentive plan so we can all share in the growth and success of Legend.
- Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.
Additional Information
Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team - which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team, and we'll do all we can to support you.
SEO Specialist in Cardiff employer: Igbaffiliate
Spotlight Sports Group is an exceptional employer that fosters a dynamic and collaborative work culture, where creativity and innovation are at the forefront of our operations. As the Head of Visual Editorial & Data Storytelling, you will have access to extensive growth opportunities, working alongside talented professionals in a vibrant environment that values your contributions. Located in a thriving hub for media and technology, we offer unique advantages such as flexible working arrangements and a commitment to professional development, making it a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Specialist in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Igbaffiliate and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Igbaffiliate are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Igbaffiliate on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Igbaffiliate. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEO Specialist in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Igbaffiliate. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Igbaffiliate:Show us that you’ve done your homework! In your application, briefly mention what you admire about Igbaffiliate’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Igbaffiliate
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Igbaffiliate will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Igbaffiliate, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
