At a Glance
- Tasks: Supercharge SEO strategies and drive organic growth for flagship brands in the iGaming industry.
- Company: Join Legend, a leading Sports and Gaming marketing company with a vibrant culture.
- Benefits: Flexible work-life balance, annual bonuses, paid leave, and exciting global events.
- Other info: Diverse perspectives are valued; apply even if you don't meet every qualification.
- Why this job: Shape the future of player experiences while growing your skills in a dynamic environment.
- Qualifications: Proven SEO experience and a proactive, analytical mindset.
The predicted salary is between 30000 - 40000 £ per year.
At Legend, we're building next-level player experiences. With 20+ years of proven success we’re the world's leading Sports and Gaming marketing company. Our people are our edge, with 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn’t a perk, it’s the standard. You’ll stretch, level-up and carve out a career as bold as the products we build.
The Role: Legend is hiring 2 x SEO Executives, reporting directly to our Head of SEO. This role will support the growth and performance of key markets across our global English-language sites. You’ll be responsible for supercharging your personal and professional growth while contributing to a dynamic and innovative environment. Your creativity and problem-solving skills will be essential as you work to improve our SEO strategy and drive organic growth of your folders.
As an On-Page SEO Executive, you’ll be at the forefront of driving growth for some of our flagship brands in the competitive and dynamic igaming industry. Dive into exciting challenges, collaborate with a team of digital experts, and craft strategies that deliver results in the ever-evolving world of online gaming. If you thrive on innovation, love a challenge, and want to be part of a high-energy environment where your skills make a real impact, this is the role for you!
In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed.
What You'll Do:
- Own and optimise entire site sections (“folders”) end-to-end – from intent mapping to internal linking at scale – building high-impact SEO foundations for fast-growth markets.
- Run deep-dive technical and on-page audits using tools like Screaming Frog, Google Search Console, Ahrefs and SEMrush to uncover issues, spot opportunities and drive meaningful improvements.
- Partner closely with Content Editors, briefing them with actionable insights, best practices, and data-led recommendations that translate into traffic, conversions and revenue.
- Monitor SERPs, competitors and topical clusters daily/weekly, spotting performance shifts, investigating plateaus and recommending clear next steps.
What You'll Bring:
- Proven SEO experience, ideally working on large, complex or competitive sites (iGaming, fintech, travel-tech, comparison, or “Your Money or Your Life” sectors welcome).
- Analytical mindset with commercial awareness – you turn rankings and traffic into revenue outcomes, not vanity metrics.
- Confident in on-page SEO and comfortable with technical fundamentals, from crawling to indexing to site architecture and hreflang.
- Excellent communicator and collaborator, able to work with content, market managers and engineering to get things delivered without direct ownership of the CMS.
- Naturally proactive and curious, thriving in a fast-moving environment where priorities shift, feedback flows freely, and problem-solving is part of the daily rhythm.
Why Legend?
- Collaborate with super-smart colleagues and learn from the best.
- Engage in development opportunities at all levels.
- Enjoy tailored flexibility for your work-life balance.
- Benefit from an annual discretionary bonus to reward your efforts.
- Receive paid annual leave, plus a well-deserved break during the festive season when our offices close between Christmas and New Year's.
- Participate in a long-term incentive plan to share in Legend's growth and success.
- Experience exciting global Legend events, uniting in person to ignite our shared passion and unveil strategies for the year ahead.
- Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks.
Are you ready? The steps to unlock the Legend in YOU. Then your Legendary journey begins.
Please note: Legend is an Equal Opportunity Employer. We’re dedicated to hiring diverse talent, including individuals with different backgrounds, abilities, identities, and experiences. If you require reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team at.
SEO Executive in Cardiff employer: Igbaffiliate
Spotlight Sports Group is an exceptional employer that fosters a dynamic and collaborative work culture, where creativity and innovation are at the forefront of our operations. As the Head of Visual Editorial & Data Storytelling, you will have access to extensive growth opportunities, working alongside talented professionals in a vibrant environment that values your contributions. Located in a thriving hub for media and technology, we offer unique advantages such as flexible working arrangements and a commitment to professional development, making it a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Executive in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Igbaffiliate and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Igbaffiliate are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Igbaffiliate on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Igbaffiliate. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEO Executive in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Igbaffiliate. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Igbaffiliate:Show us that you’ve done your homework! In your application, briefly mention what you admire about Igbaffiliate’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Igbaffiliate
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Igbaffiliate will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Igbaffiliate, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
