At a Glance
- Tasks: Lead innovative Digital PR campaigns and drive impactful media coverage.
- Company: Join a leading Sports and Gaming marketing company with a vibrant culture.
- Benefits: Flexible work-life balance, annual bonuses, and paid festive leave.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Shape the future of player experiences while unleashing your creativity.
- Qualifications: Experience in Digital PR, strong storytelling skills, and media-savvy communication.
The predicted salary is between 40000 - 50000 £ per year.
At Legend, we're building next-level player experiences. With 20+ years of proven success we’re the world's leading Sports and Gaming marketing company. Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn’t a perk, it’s the standard. You’ll stretch, level-up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years - for our players & for each other. If you’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you’ll thrive.
Legend is hiring a Digital PR Lead, reporting directly to our Digital PR Manager. We’re looking for a strategic and creative Digital PR Lead to take ownership of campaigns for one of our most exciting flagship brands. Joining a newly formed team, you’ll play a central role in shaping the Digital PR direction from the ground up — setting the creative vision, leading campaign strategy, and delivering high-authority backlinks that drive real results. While this is a new team, you’ll be supported by the tools, expertise, and infrastructure of our well-established Digital PR function.
This role offers true autonomy, high creative control, and the opportunity to experiment with bold ideas that land impactful coverage. You’ll work closely with SEO, content, and brand teams to ensure your campaigns align with wider growth goals — while pushing the boundaries of what great looks like in Digital PR. We’re looking for someone who’s commercially minded, innovative, and confident leading end-to-end campaigns, from proactive storytelling to expert commentary and newsjacking. If you’re excited to make your mark and drive standout work in a competitive space, we’d love to hear from you.
In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed.
Your Impact
- Deliver high-authority backlinks from top-tier media through innovative, search-informed campaigns that support organic visibility and help the brand outperform competitors.
- Contribute to the creative and strategic direction of a newly formed Digital PR sub-team by helping to refine campaign ideation, execution processes, and best practices.
- Drive consistent, high-impact media coverage that positions the brand as a trusted, authoritative voice in its category — boosting relevance, visibility, and trust.
- Build and nurture relationships with key media contacts across the US and Canada to generate repeat coverage and long-term link-building opportunities.
- Work closely with SEO, content, and marketing stakeholders to align campaign activity with keyword targets, user needs, and broader brand and business goals.
- Support the development of repeatable, scalable campaign strategies by building on early success and helping to identify patterns, learnings, and areas for optimisation.
What You'll Bring
- Proven Digital PR Experience: Demonstrated success in delivering high-quality coverage and backlinks across US and Canadian media. Experience in iGaming, sports, or entertainment sectors is a strong plus.
- Strategic Campaign Thinking: Ability to shape campaign ideas that are not only creative and newsworthy but also aligned with broader brand, SEO, and commercial goals.
- Excellent Writing & Storytelling: Skilled at crafting compelling narratives and uncovering media-friendly angles from data, trends, and expert perspectives.
- Confident, Media-Savvy Communicator: Comfortable pitching to top-tier journalists, delivering expert commentary, and building lasting media relationships.
- Insight-Driven Approach: Able to analyse performance data and media trends to inform campaign development, optimisation, and outreach strategy.
- Self-Sufficient but Collaborative: Highly proactive, able to lead campaign delivery independently, while contributing positively to a fast-paced, cross-functional team.
The Interview Process
- 1st: Initial Chat with Talent Partner (30 mins via Zoom)
- 2nd: Interview with our team, Head of Digital PR and Digital PR Manager (1 hour video via Zoom)
- 3rd: Take home task - you will be given 5 days to complete the task before returning it back to us to review
- 4th: Final interview with our team, General Manager - Marketing and Head of Digital PR OR Digital PR Manager (1 hour video via Zoom)
Why Legend?
- Super smart colleagues to work alongside and learn from.
- Tailored flexibility for your work-life balance.
- Annual discretionary bonus to reward your efforts.
- Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
- Long term incentive plan so we can all share in the growth and success of Legend.
- Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.
Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team - which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team, and we’ll do all we can to support you.
Digital PR Lead in Cardiff employer: Igbaffiliate
Spotlight Sports Group is an exceptional employer that fosters a dynamic and collaborative work culture, where creativity and innovation are at the forefront of our operations. As the Head of Visual Editorial & Data Storytelling, you will have access to extensive growth opportunities, working alongside talented professionals in a vibrant environment that values your contributions. Located in a thriving hub for media and technology, we offer unique advantages such as flexible working arrangements and a commitment to professional development, making it a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Digital PR Lead in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Igbaffiliate and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Igbaffiliate are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Igbaffiliate on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Igbaffiliate. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital PR Lead in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Igbaffiliate. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Igbaffiliate:Show us that you’ve done your homework! In your application, briefly mention what you admire about Igbaffiliate’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Igbaffiliate
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Igbaffiliate will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Igbaffiliate, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
