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For Companies At a Glance
- Tasks: Lead the growth of programmatic business and manage innovative advertising campaigns.
- Company: Join Better Collective, a top iGaming media group transforming sports betting experiences.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Why this job: Make an impact in the exciting world of sports and gaming with cutting-edge technology.
- Qualifications: 8+ years in programmatic/media, strong DSP expertise, and excellent communication skills.
- Other info: Dynamic role with opportunities to work with C-level stakeholders and drive innovation.
The predicted salary is between 48000 - 72000 £ per year.
Better Collective is a leading iGaming media group that improves the sports betting and gaming experience worldwide. The company develops innovative technologies, trusted platforms, and data-driven products to create transparent environments for users and high-value opportunities for advertisers.
Role Overview
The Head of FanReach will drive the growth of Better Collective’s programmatic business and lead the commercial expansion of FanReach, which combines:
- FanReach Audiences: First-party sports fan data segments available across DSPs and resellers.
- FanReach Agency: An internal agency helping sports and betting clients activate smarter campaigns across programmatic, CTV, social, PPC, and dynamic creative.
Key Responsibilities
- Programmatic Media
- Develop and execute programmatic strategies to drive advertiser performance.
- Manage campaign setup, optimization, and reporting across DSPs (TTD, DV360, Yahoo, etc.).
- Translate client objectives into trading goals and deliver ROI analysis.
- Troubleshoot delivery issues and ensure smooth execution.
- FanReach Audiences
- Define and package audiences using Better Collective’s first-party publisher data.
- Build taxonomy of off-the-shelf and custom segments.
- Set pricing strategies and optimize yield across resellers (LiveRamp, Experian, clean rooms).
- Support sales teams with enablement materials (decks, case studies, pricing).
- FanReach Agency
- Lead agency operations including media planning, trafficking, and client reporting.
- Run omni-channel campaigns across programmatic, social, CTV, DOOH, audio, and PPC.
- Manage client servicing: onboarding, campaign reviews, and performance calls.
- Partner with sales to design proposals and present FanReach solutions.
Candidate Requirements
- 8+ years of programmatic/media experience, ideally agency-side or publisher trading desks.
- Hands-on DSP expertise and strong knowledge of measurement and attribution.
- Proven ability to monetize first-party data and manage reseller partnerships.
- Experience with agency operations, client leadership, and campaign execution.
- Strategic thinker with commercial acumen and product packaging skills.
- Excellent communication skills, confident in presenting to C-level stakeholders.
- Familiarity with iGaming, sports, or entertainment sectors is a plus.
Employment Details
- Seniority level: Director
- Employment type: Full-time
- Job function: Management and Media
- Industries: Technology, Information, and Media
- Start date: As soon as possible
Head of FanReach (Programmatic Lead) Better Collective in London employer: iGamingB2B
Contact Detail:
iGamingB2B Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of FanReach (Programmatic Lead) Better Collective in London
✨Network Like a Pro
Get out there and connect with people in the iGaming and programmatic space. Attend industry events, join relevant online forums, and don’t be shy about reaching out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your hands-on DSP expertise and any successful campaigns you've managed. We want to see how you can drive advertiser performance and optimise yield, so bring your A-game!
✨Tailor Your Approach
Every company is different, so take the time to understand Better Collective's unique needs. Show us how your strategic thinking and commercial acumen can specifically benefit their FanReach initiatives. Personalisation goes a long way!
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Head of FanReach (Programmatic Lead) Better Collective in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of FanReach. Highlight your programmatic experience and any relevant achievements in media strategy. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the iGaming industry and how you can drive growth for Better Collective. Keep it engaging and personal – we love a good story!
Showcase Your Data Skills: Since this role involves a lot of data-driven decision-making, make sure to highlight your experience with first-party data and DSPs. We’re keen to see how you’ve used data to optimise campaigns and deliver results.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at iGamingB2B
✨Know Your Programmatic Stuff
Make sure you brush up on your programmatic media knowledge. Understand the ins and outs of DSPs like TTD and DV360, and be ready to discuss how you've optimised campaigns in the past. This role is all about driving advertiser performance, so come prepared with examples of your successes.
✨Show Off Your Data Skills
Since this position involves monetising first-party data, be ready to talk about your experience with audience segmentation and pricing strategies. Bring specific examples of how you've used data to drive results and support sales teams. It’ll show that you can hit the ground running.
✨Communicate Like a Pro
You’ll need to present ideas to C-level stakeholders, so practice your communication skills. Think about how you can convey complex information simply and effectively. Maybe even prepare a mini-presentation on a relevant topic to showcase your confidence and clarity.
✨Understand the iGaming Landscape
Familiarity with the iGaming and sports sectors will give you an edge. Do some research on current trends and challenges in these industries. Being able to discuss how they impact programmatic strategies will demonstrate your strategic thinking and commercial acumen.
