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For Companies At a Glance
- Tasks: Lead the growth of programmatic business and drive innovative advertising strategies.
- Company: Join Better Collective, a top iGaming media group transforming sports betting experiences.
- Benefits: Competitive salary, full-time role, and opportunities for professional growth.
- Why this job: Make an impact in the exciting world of sports and gaming with cutting-edge technology.
- Qualifications: 8+ years in programmatic/media, strong DSP expertise, and excellent communication skills.
- Other info: Dynamic environment with a focus on innovation and collaboration.
Better Collective is a leading iGaming media group that improves the sports betting and gaming experience worldwide. The company develops innovative technologies, trusted platforms, and data-driven products to create transparent environments for users and high-value opportunities for advertisers.
Role Overview
The Head of FanReach will drive the growth of Better Collective’s programmatic business and lead the commercial expansion of FanReach, which combines:
- FanReach Audiences: First-party sports fan data segments available across DSPs and resellers.
- FanReach Agency: An internal agency helping sports and betting clients activate smarter campaigns across programmatic, CTV, social, PPC, and dynamic creative.
Key Responsibilities
- Programmatic Media: Develop and execute programmatic strategies to drive advertiser performance. Manage campaign setup, optimization, and reporting across DSPs (TTD, DV360, Yahoo, etc.). Translate client objectives into trading goals and deliver ROI analysis. Troubleshoot delivery issues and ensure smooth execution.
- FanReach Audiences: Define and package audiences using Better Collective’s first-party publisher data. Build taxonomy of off-the-shelf and custom segments. Set pricing strategies and optimize yield across resellers (LiveRamp, Experian, clean rooms). Support sales teams with enablement materials (decks, case studies, pricing).
- FanReach Agency: Lead agency operations including media planning, trafficking, and client reporting. Run omni-channel campaigns across programmatic, social, CTV, DOOH, audio, and PPC. Manage client servicing: onboarding, campaign reviews, and performance calls. Partner with sales to design proposals and present FanReach solutions.
Candidate Requirements
- 8+ years of programmatic/media experience, ideally agency-side or publisher trading desks.
- Hands-on DSP expertise and strong knowledge of measurement and attribution.
- Proven ability to monetize first-party data and manage reseller partnerships.
- Experience with agency operations, client leadership, and campaign execution.
- Strategic thinker with commercial acumen and product packaging skills.
- Excellent communication skills, confident in presenting to C-level stakeholders.
- Familiarity with iGaming, sports, or entertainment sectors is a plus.
Employment Details
- Seniority level: Director
- Employment type: Full-time
- Job function: Management and Media
- Industries: Technology, Information, and Media
- Start date: As soon as possible
Head of FanReach (Programmatic Lead) Better Collective employer: iGamingB2B
Contact Detail:
iGamingB2B Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of FanReach (Programmatic Lead) Better Collective
✨Network Like a Pro
Get out there and connect with people in the iGaming and programmatic space. Attend industry events, join relevant online forums, and don’t be shy about reaching out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your hands-on experience with DSPs and campaign management. Share specific examples of how you've driven advertiser performance and tackled challenges. We want to see your expertise shine!
✨Tailor Your Pitch
Before any interview, do your homework on Better Collective and their FanReach initiatives. Tailor your pitch to show how your background aligns with their goals. We love seeing candidates who are genuinely interested and have done their research!
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for passionate individuals who can help us drive growth in the programmatic space.
We think you need these skills to ace Head of FanReach (Programmatic Lead) Better Collective
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of FanReach. Highlight your programmatic experience and any relevant achievements that align with Better Collective's goals. We want to see how you can drive growth and performance!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about iGaming and how your skills can help us enhance the sports betting experience. Be genuine and let your personality come through!
Showcase Your Data Skills: Since this role involves working with first-party data, make sure to highlight your experience in data-driven decision-making. Share specific examples of how you've used data to optimise campaigns or improve ROI in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at iGamingB2B
✨Know Your Programmatic Stuff
Make sure you brush up on your programmatic media knowledge. Understand the ins and outs of DSPs like TTD and DV360, and be ready to discuss how you've used them in past roles. This will show that you're not just familiar with the tools, but that you can leverage them to drive advertiser performance.
✨Showcase Your Data Skills
Since the role involves monetising first-party data, be prepared to talk about your experience with audience segmentation and pricing strategies. Bring examples of how you've defined and packaged audiences in previous positions, and how that led to successful campaign outcomes.
✨Demonstrate Leadership in Agency Operations
Highlight your experience in managing agency operations and client relationships. Be ready to discuss specific campaigns you've led, how you handled client onboarding, and any challenges you faced during execution. This will illustrate your ability to lead and support teams effectively.
✨Communicate with Confidence
As you'll be presenting to C-level stakeholders, practice your communication skills. Prepare a few key points about your vision for FanReach and how you plan to drive its growth. Being articulate and confident will help you make a strong impression during the interview.
