Head Of Fanreach in England

Better Collective is a leading iGaming media group that improves the sports betting and gaming experience worldwide.
The company develops innovative technologies, trusted platforms, and data-driven products to create transparent environments for users and high-value opportunities for advertisers.
Role Overview
The Head of FanReach will drive the growth of Better Collective\'s
programmatic business
and lead the commercial expansion of
FanReach
, which combines:
FanReach Audiences:
First-party sports fan data segments available across DSPs and resellers.
FanReach Agency:
An internal agency helping sports and betting clients activate smarter campaigns across programmatic, CTV, social, PPC, and dynamic creative.
Key Responsibilities
Programmatic Media
Develop and execute programmatic strategies to drive advertiser performance.
Manage campaign setup, optimization, and reporting across DSPs (TTD, DV360, Yahoo, etc.).
Translate client objectives into trading goals and deliver ROI analysis.
Troubleshoot delivery issues and ensure smooth execution.
FanReach Audiences
Define and package audiences using Better Collective\'s first-party publisher data.
Build taxonomy of off-the-shelf and custom segments.
Set pricing strategies and optimize yield across resellers (LiveRamp, Experian, clean rooms).
Support sales teams with enablement materials (decks, case studies, pricing).
FanReach Agency
Lead agency operations including media planning, trafficking, and client reporting.
Run omni-channel campaigns across programmatic, social, CTV, DOOH, audio, and PPC.
Manage client servicing: onboarding, campaign reviews, and performance calls.
Partner with sales to design proposals and present FanReach solutions.
Candidate Requirements
8+ years of programmatic/media experience, ideally agency-side or publisher trading desks.
Hands-on DSP expertise and strong knowledge of measurement and attribution.
Proven ability to monetize first-party data and manage reseller partnerships.
Experience with agency operations, client leadership, and campaign execution.
Strategic thinker with commercial acumen and product packaging skills.
Excellent communication skills, confident in presenting to C-level stakeholders.
Familiarity with iGaming, sports, or entertainment sectors is a plus.
Employment Details
Seniority level:
Director
Employment type:
Full-time
Job function:
Management and Media
Industries:
Technology, Information, and Media
Start date:
As soon as possible
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