At a Glance
- Tasks: Create engaging copy for social media, emails, and educational content to simplify investing.
- Company: Join IG, a leading fintech company with a global presence and innovative culture.
- Benefits: Enjoy competitive salary, flexible benefits, private medical cover, and generous holiday allowance.
- Other info: Collaborative environment with opportunities for personal growth and diverse perspectives.
- Why this job: Make a real impact by helping others navigate financial markets with confidence.
- Qualifications: Proven copywriting experience with a strong portfolio showcasing creativity and strategic thinking.
The predicted salary is between 45000 - 55000 £ per year.
London (Hybrid - 3 days office/2 days remote) Permanent Full Time
So, who are we? IG is a FTSE 100 fintech operating across five continents, serving over 1.3m customers and handling billions of dollars in transactions – built on scale, trust, and proof. We didn't pivot to innovation; it's how we've always operated. What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that's rare in established businesses. The bar is high – bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next. Join us at IG – the future gets built here.
About the Role We're looking for a talented Copywriter to join our creative team, reporting to our Senior Copywriter. In this role, you'll help investors and traders navigate financial markets with greater confidence by turning complex ideas into clear, engaging content. From social campaigns and email journeys to educational content and UX copy, you'll create work that makes investing and trading more accessible while maintaining a distinctive tone of voice built around clarity, conviction, and putting the customer first. The ideal candidate combines creative flair with strategic thinking: someone who can adapt messaging across channels while always keeping the needs of the audience front and centre.
Your Team This role sits within the UK Creative Studio, reporting into the Senior Copywriter. The studio operates as a creative strategic partner for UK&I marketing, partnering closely with teams across Acquisition, CRM, Brand, Social, and Product Marketing to deliver creative output across all key channels. You’ll work day-to-day alongside designers, motion designers, and web editors, collaborating to produce cohesive, high-quality work at pace.
What You'll Do
- Develop and write conceptually strong copy across the full channel mix: social (organic and paid), OOH, email, in-app, web, landing pages, and long-form educational content.
- Bring big brand thinking to briefs — finding the idea behind the ask, not just the words on the page.
- Apply and protect IG's tone of voice across all outputs, adapting register from expressive and provocative to instructional and reassuring depending on channel and audience.
- Collaborate closely with designers and motion designers to ensure copy and creative work as a single, cohesive idea.
- Support CRM initiatives with customer-focused messaging tailored to different audience segments and journey stages.
- Write performance copy for acquisition campaigns including paid social, display, and landing pages.
- Proofread and quality-check all copy to the highest standard.
- Contribute to the social media content calendar with platform-native, audience-aware content.
- Work autonomously on multiple briefs simultaneously, managing your own time and output with minimal oversight.
What We're Looking For
Essential
- Significant copywriting experience, with a portfolio demonstrating genuine conceptual range — not just execution. We want to see ideas, not just words. A strong portfolio is non-negotiable.
- Proven multi-channel output across a wide variety of social, OOH, email/CRM, web/UX, print, video scripts, long-form.
- Experience working within a regulated industry — e.g. financial services, pharma, energy, telco, or similar — with demonstrable ability to produce compelling, creative work within legal and compliance guardrails.
- A curious, self-directed working style: someone who reads widely, stays culturally aware, and brings fresh angles to briefs rather than waiting to be told what to write.
- Comfortable working independently and at pace in an in-house creative environment.
- Excellent grammar, proofreading, and attention to detail — you're the last line of defence before work goes live.
Desirable
- A background that spans agency, in-house, or a mix of both — we value the different perspectives each brings. What matters is the quality and range of the work, not where it was done.
- Experience writing for financial audiences — investors, traders, or similar — or demonstrable ability to translate complex or technical subject matter credibly.
- Understanding of SEO, CRM segmentation, and performance-led creative principles.
- Familiarity with content management systems and basic digital production workflows.
How we work We try to take a thoughtful approach to our ways of working as a company. We follow a hybrid working model with 3 days in the office -- which we think balances the need to collaborate effectively and connect with each other. When it comes to how we deliver, there are 5 things we want everyone to do to drive high performance, better learning and career satisfaction:
- Lead and Inspire: Drives trust, alignment, and enthusiasm
- Think Big: Focus on the problems that most impact commercial outcomes
- Champion the client: Understand and prioritise client's needs
- Deliver at pace: Push for fast, sustainable growth;
- Raise the bar: Take ownership, be accountable and share feedback
We believe that diversity is vital to success, it fuels creativity, drives innovation and sets us up for global success. We're committed to building teams with a variety of perspectives and skills to help us realise our vision and strategy, that's why we encourage applications from people with diverse backgrounds and experiences to join us on this journey.
The Perks Your growth fuels our success! Thrive with tailored development programs, mentoring opportunities with leaders, and clear career progression. Expand your network through committees, sports and social clubs. Enjoy extra time off for volunteering and community work.
- Competitive salary
- Flexible Benefits Package on top of your salary (12%)
- Private medical cover for you and your family
- Life insurance
- Contribution to gym memberships
- 25 Days holiday, with 1 additional day off to celebrate your Birthday & 2 additional days off a year for voluntary work (28 in total)
- The option to buy or sell holiday days.
- Unlimited access to the LinkedIn Learning Platform
- A comprehensive global and local onboarding process
- Employee-led LGBTQ+, Women’s, Black and Parents & Carers networks with an annual budget for organising events & projects that foster an open, diverse and inclusive culture
- Option to participate and create ESG initiatives based on IG Brighter Future Fund
- Enhanced primary (maternity), secondary (paternity), and shared parental pay and leave, as well as a range of support and benefits for parents
Copywriter in Slough employer: IG
At IG, we pride ourselves on being a forward-thinking fintech that empowers our employees to tackle complex challenges with cutting-edge technology and resources. Our hybrid work model fosters a collaborative environment where creativity thrives, and we are committed to your professional growth through diverse opportunities in a supportive culture. Join us in London, where your contributions will not only shape your career but also help make investing accessible for everyone.
StudySmarter Expert Advice🤫
We think this is how you could land Copywriter in Slough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for IG and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like IG are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with IG on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at IG. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Copywriter in Slough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit IG. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of IG:Show us that you’ve done your homework! In your application, briefly mention what you admire about IG’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at IG
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at IG will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At IG, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
