Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead marketing strategies and build the firm's brand in the legal sector.
- Company: Dynamic US law firm with a focus on innovation and collaboration.
- Benefits: Competitive salary, professional development, and a vibrant work culture.
- Why this job: Shape the firm's marketing direction and make a real impact in the legal industry.
- Qualifications: 3-5 years in legal marketing, strong writing skills, and strategic thinking.
- Other info: Opportunity to work with top professionals and enhance your career in a supportive environment.
The predicted salary is between 36000 - 60000 £ per year.
My client, a US law firm, based in the city, is looking for a Business Development and Marketing Manager.
Responsibilities
- Develop and implement a marketing plan aligned to firm-wide and practice group objectives in conjunction with the individual partners so that they continue marketing authentically.
- Assess and pursue flagship conferences, sponsorship opportunities and speaking engagements that position the firm as thought leaders with desired target audiences.
- Identify opportunities for brand positioning and differentiation in the legal market.
- Monitor marketing ROI, using data and analytics to refine strategy and demonstrate impact.
- Public Relations & Communications: have pre-existing relationships with key legal and business press; manage media enquiries and press releases. Build relationships with the firm's agencies.
- Draft and place thought leadership content in relevant publications and platforms.
- Draft directory entries (e.g., Chambers) and liaise with publishers.
- Maintain consistency of tone, style, and messaging across all external communications, tailored to each partner and department's style.
- Oversee the firm's website, ensuring content is accurate, engaging and up to date.
- Manage social media channels with regular, relevant posts that reflect firm culture and expertise.
- Work with fee earners to generate quality written content, including blogs, insights, and newsletters.
- Explore SEO and analytics tools to drive digital visibility.
- Client Development & BD Support: Support partners in the creation of pitches, credentials and capability statements.
- Create targeted marketing campaigns to support sector or practice-specific growth.
- Brand & Visual Identity: Coordinate design of marketing collateral, including brochures, presentations and templates.
- Internal Communications & Culture: Champion internal engagement by producing internal newsletters and firm-wide announcements.
- Support internal stakeholders (Partners & HR) on initiatives such as ESG, charity partnerships and enhancing the firm's EVP.
- Track PR/media coverage and produce regular reports for management.
- Ensure marketing and communications activities comply with SRA guidance and GDPR.
Ideal Candidate
- Minimum of 3-5 years experience in a legal or professional services marketing/communications role.
- Experience in PR/media relations in the legal sector.
- Demonstrated ability to work independently and strategically, with hands-on delivery.
- Strong writing, editing and content creation skills.
- Confidently managing projects and engaging with stakeholders and partners.
- Experience of managing external agencies and suppliers.
- Comfortable using CMS, email marketing tools, and social media platforms.
- Commercial mindset with attention to brand and reputation management.
Business Development and Marketing Manager in London employer: IG Seguros
Contact Detail:
IG Seguros Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development and Marketing Manager in London
✨Network Like a Pro
Get out there and connect with people in the legal and marketing sectors. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential contacts on LinkedIn. Remember, it’s all about who you know!
✨Show Off Your Skills
When you get the chance to chat with someone from the firm, make sure to highlight your experience in PR and media relations. Share specific examples of how you've successfully managed projects or campaigns in the past. This is your time to shine!
✨Tailor Your Approach
Before any meeting or interview, do your homework! Understand the firm’s brand and values, and think about how your skills can help them achieve their goals. Tailoring your pitch will show that you’re genuinely interested and invested.
✨Follow Up Like a Boss
After any interaction, whether it’s an interview or a casual chat, send a follow-up message. Thank them for their time and reiterate your enthusiasm for the role. It keeps you on their radar and shows your professionalism!
We think you need these skills to ace Business Development and Marketing Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Business Development and Marketing Manager role. Highlight your experience in legal marketing and PR, and show how your skills align with the firm's objectives. We want to see how you can contribute to our mission!
Showcase Your Writing Skills: Since strong writing is key for this position, include examples of your best work. Whether it's a blog post, a press release, or marketing collateral, let us see your flair for crafting engaging content that resonates with target audiences.
Be Data-Driven: Demonstrate your ability to use data and analytics in your application. Share specific examples of how you've monitored marketing ROI or refined strategies based on insights. We love candidates who can back up their claims with numbers!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at IG Seguros
✨Know Your Marketing Strategies
Make sure you’re well-versed in the latest marketing trends, especially in the legal sector. Be ready to discuss how you would develop and implement a marketing plan that aligns with the firm's objectives. Bring examples of successful campaigns you've managed in the past.
✨Showcase Your PR Skills
Since this role involves managing media enquiries and building relationships with press, prepare to talk about your experience in PR. Have specific examples ready where you’ve successfully handled media relations or secured coverage for a brand.
✨Demonstrate Data Savvy
The firm values data-driven decision-making, so be prepared to discuss how you’ve used analytics to refine marketing strategies. Bring insights from previous roles where you monitored ROI and adjusted campaigns based on performance metrics.
✨Engage with Their Culture
Research the firm’s culture and values before the interview. Be ready to discuss how you can contribute to their internal communications and enhance engagement. Showing that you understand and align with their ethos will set you apart.
