Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead marketing strategies and develop engaging content for a top US law firm.
- Company: Dynamic US law firm with a focus on innovation and thought leadership.
- Benefits: Competitive salary, professional growth opportunities, and a collaborative work environment.
- Why this job: Make a real impact in the legal sector while enhancing your marketing skills.
- Qualifications: 3-5 years in legal marketing, strong writing skills, and project management experience.
- Other info: Join a supportive team that values creativity and strategic thinking.
The predicted salary is between 36000 - 60000 £ per year.
My client, a US law firm, based in the city, is looking for a Business Development and Marketing Manager.
Responsibilities
- Develop and implement a marketing plan aligned to firm-wide and practice group objectives in conjunction with the individual partners so that they continue marketing authentically.
- Assess and pursue flagship conferences, sponsorship opportunities and speaking engagements that position the firm as thought leaders with desired target audiences.
- Identify opportunities for brand positioning and differentiation in the legal market.
- Monitor marketing ROI, using data and analytics to refine strategy and demonstrate impact.
- Public Relations & Communications: have pre-existing relationships with key legal and business press; manage media enquiries and press releases. Build relationships with the firm’s agencies.
- Draft and place thought leadership content in relevant publications and platforms.
- Draft directory entries (e.g., Chambers) and liaise with publishers.
- Maintain consistency of tone, style, and messaging across all external communications, tailored to each partner and department's style.
- Oversee the firm’s website, ensuring content is accurate, engaging and up to date.
- Manage social media channels with regular, relevant posts that reflect firm culture and expertise.
- Work with fee earners to generate quality written content, including blogs, insights, and newsletters.
- Explore SEO and analytics tools to drive digital visibility.
- Client Development & BD Support: Support partners in the creation of pitches, credentials and capability statements.
- Create targeted marketing campaigns to support sector or practice-specific growth.
- Brand & Visual Identity: Coordinate design of marketing collateral, including brochures, presentations and templates.
- Internal Communications & Culture: Champion internal engagement by producing internal newsletters and firm-wide announcements.
- Support internal stakeholders (Partners & HR) on initiatives such as ESG, charity partnerships and enhancing the firm’s EVP.
- Track PR/media coverage and produce regular reports for management.
- Ensure marketing and communications activities comply with SRA guidance and GDPR.
Ideal Candidate
- Minimum of 3-5 years experience in a legal or professional services marketing/communications role.
- Experience in PR/media relations in the legal sector.
- Demonstrated ability to work independently and strategically, with hands-on delivery.
- Strong writing, editing and content creation skills.
- Confidently managing projects and engaging with stakeholders and partners.
- Experience of managing external agencies and suppliers.
- Comfortable using CMS, email marketing tools, and social media platforms.
- Commercial mindset with attention to brand and reputation management.
Business Development and Marketing Manager in City of London employer: IG Seguros
Contact Detail:
IG Seguros Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development and Marketing Manager in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the legal and marketing sectors. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in business development and marketing. Include case studies, successful campaigns, and any thought leadership pieces you've written. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the firm thoroughly. Understand their brand positioning, recent news, and their approach to marketing. Tailor your responses to show how your experience aligns with their goals. We want to see you shine!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged. So, get your application in and let’s make it happen!
We think you need these skills to ace Business Development and Marketing Manager in City of London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Business Development and Marketing Manager role. Highlight your relevant experience in legal marketing and PR, and show us how you can align with our firm's objectives.
Showcase Your Writing Skills: Since strong writing is key for this position, include examples of your best work. Whether it's thought leadership pieces or marketing collateral, let us see your flair for crafting engaging content that resonates with target audiences.
Be Data-Driven: We love a candidate who can use data to drive decisions! Mention any experience you have with monitoring marketing ROI or using analytics tools to refine strategies. Show us how you've made an impact in previous roles.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can't wait to see what you bring to the table!
How to prepare for a job interview at IG Seguros
✨Know Your Marketing Strategies
Before the interview, brush up on the latest marketing trends, especially in the legal sector. Be ready to discuss how you would develop and implement a marketing plan that aligns with the firm's objectives. Show them you understand their needs and can think strategically.
✨Showcase Your PR Skills
Since the role involves managing media enquiries and building relationships with press, prepare examples of your past PR successes. Highlight any pre-existing relationships you have with key legal and business press, as this could set you apart from other candidates.
✨Demonstrate Data-Driven Decision Making
Familiarise yourself with marketing ROI metrics and analytics tools. Be prepared to discuss how you've used data to refine strategies in previous roles. This will show that you can monitor effectiveness and make informed decisions to enhance the firm's visibility.
✨Engage with Their Brand
Research the firm’s brand identity and recent communications. During the interview, mention specific campaigns or content that resonated with you. This demonstrates your genuine interest in their work and your ability to maintain consistency in tone and messaging across various platforms.
