Paid Social Media Manager

You will be a hands‑on paid‑social specialist within the Performance Marketing team, reporting to the Senior Paid Media Lead. The role involves driving acquisition at scale across Meta, Reddit, LinkedIn, X and TikTok, and working closely with creative, analytics and data teams.

What You’ll Do

• Campaign Management and Performance Delivery
  • Plan, set up, and manage paid‑social campaigns end‑to‑end, maintaining a clear line of sight from in‑platform activity to downstream acquisition metrics.
  • Own campaign pacing, budgets and bid strategies with a focus on reducing customer acquisition cost and growing first‑trade volumes.
  • Report on performance against CAC and first‑trade targets, providing clear analysis of drivers and required adjustments.
• Audience Strategy and Targeting
  • Build and manage audience segmentation strategies across platforms, leveraging the company’s CDP to activate first‑party data, suppression lists and look‑alike audiences.
  • Work with the CDP and data teams to ensure audience feeds are accurate, up to date and compliant with platform and regulatory requirements.
• Tracking, Measurement and Data Integrity
  • Own pixel and conversion tracking across paid‑social platforms using CM360, ensuring floodlight tags and tracking events are correctly implemented and QA’d.
  • Configure and maintain Conversions API integrations to improve signal quality and attribution accuracy.
  • Build and maintain performance dashboards in Looker Studio, ensuring stakeholders have accurate, consistent and timely visibility.
• AI‑Assisted Reporting and Insight Generation
  • Use AI tools (e.g., ChatGPT, Claude) to automate repetitive reporting tasks and accelerate insight generation.
  • Build lightweight AI‑assisted workflows that connect data sources, automate summaries and flag performance anomalies.
  • Apply a strong grasp of data structure and logic to AI projects, knowing when outputs can be trusted and where human judgement is required.
• Testing and Optimisation
  • Design and run a structured test‑and‑learn programme across creative formats, audiences, bidding strategies and landing pages, with each test tied to a measurable hypothesis.
  • Use performance data to brief and iterate on paid‑social creative assets with the Celtra‑powered creative team, prioritising formats and messages that improve CAC and first‑trade rates.

What You’ll Need For This Role

• At least three years of hands‑on paid‑social experience, with a demonstrable focus on performance and customer acquisition.
• Proven track record managing and optimising paid‑social budgets across Meta and at least two of Reddit, LinkedIn, X, TikTok, measured against CAC or equivalent KPIs.
• Strong command of campaign structure, audience targeting and bidding mechanics, including first‑party audience activation via a CDP.
• Experience implementing and QA’ing conversion tracking in CM360, including floodlight tag setup.
• Hands‑on experience configuring Conversions API integrations on one or more paid‑social platforms.
• Demonstrated use of AI tools to automate or improve reporting workflows, with data literacy to build repeatable processes.
• Strong grasp of data – comfortable working with large datasets, identifying patterns and structuring information for meaningful outputs.
• Proficiency using reporting and data aggregation tools (Funnel.io, Supermetrics, or equivalent) to build cross‑channel dashboards in Looker Studio.

Desirable

• Experience in financial services, fintech or another regulated industry.
• Familiarity with Celtra for dynamic creative production and paid‑social asset management.
• Experience with programmatic display or paid search, giving broader insight into the performance marketing mix.
• Awareness of data privacy regulations and their implications for paid‑social targeting and measurement.
• Exposure to incrementality testing or multi‑touch attribution modelling.

Benefits

• Competitive salary.
• Flexible benefits package on top of salary.
• Private medical cover for you and your family.
• Life insurance.
• Contribution to gym memberships.
• 25 days holiday (including 1 day for birthday and 2 days for voluntary work).
• Option to buy or sell holiday days.
• Unlimited access to LinkedIn Learning.
• Comprehensive onboarding process.
• Employee‑led diversity networks with annual budgets for events and projects.
• Opportunities to participate in ESG initiatives.
• Enhanced parental leave and pay.

Equal Opportunity Employer

We are committed to building teams with a variety of perspectives and skills. We encourage applications from people of diverse backgrounds and experiences.