At a Glance
- Tasks: Analyse marketing campaigns and provide insights to optimise performance.
- Company: Dynamic company that values innovation and collaboration.
- Benefits: Flexible hours, performance bonuses, and career development opportunities.
- Other info: Hybrid working model with a focus on diversity and inclusion.
- Why this job: Make a real impact on marketing strategies with data-driven insights.
- Qualifications: Strong analytics background and advanced SQL skills required.
The predicted salary is between 35000 - 45000 £ per year.
Responsibilities
- Analyse marketing campaign performance across digital channels
- Provide insights on customer acquisition, LTV, attribution, engagement, and retention
- Support segmentation and targeting strategies with data analysis
- Collaborate with marketing teams to optimise campaign performance
- Build automated data pipelines and dashboards to minimise repetitive tasks and allow data self‑service
- Be the point of contact for all data related questions on Marketing and have full ownership of the domain area
Qualifications
- Extensive background in analytics
- Advanced SQL skills and experience building and maintaining data pipelines (tools like DBT, Airflow)
- Experience with marketing analytics tools and platforms (GA, GTM, Braze, Appsflyer, Firebase, etc.)
- Experience running A/B tests and creating marketing metrics, KPIs, and attribution models
- Strong stakeholder management skills with ability to communicate effectively and influence decision‑making using insights
- Experience working with visualization tools (Looker)
How We Work
We follow a hybrid working model, with 3 days in the office. We emphasize five values: Lead and Inspire, Think Big, Champion the Clients, Deliver at pace, Raise the bar.
Benefits
- Matched giving for your fundraising activity
- Flexible working hours and work‑from‑home opportunities
- Performance‑related bonuses
- Pension, insurance and medical plans
- Career‑focused technical and leadership training in‑class and online, including unlimited access to LinkedIn Learning
- A day off on your birthday
- Two days volunteering leave per year
We believe that diversity is vital to success, and we encourage applications from people with diverse backgrounds.
Marketing Data Analyst employer: IG India
As a Marketing Data Analyst at our company, you will thrive in a dynamic and inclusive work environment that champions innovation and collaboration. With a strong emphasis on employee growth, we offer extensive training opportunities, flexible working arrangements, and a culture that values diversity and community engagement. Join us to make a meaningful impact while enjoying benefits like performance bonuses, matched giving for fundraising, and a day off on your birthday.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Data Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your data analysis capabilities. This is a great way to demonstrate your expertise in SQL and marketing analytics tools.
✨Tip Number 3
Prepare for interviews by practising common questions related to marketing data analysis. Be ready to discuss your experience with A/B testing and how you've used insights to influence decision-making.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our team at StudySmarter.
We think you need these skills to ace Marketing Data Analyst
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Marketing Data Analyst role. Highlight your experience with analytics, SQL skills, and any marketing tools you've used. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for data analysis and how it drives marketing success. Don’t forget to mention specific projects or achievements that align with our values at StudySmarter.
Showcase Your Skills:When filling out your application, be sure to highlight your experience with data pipelines and visualisation tools. We love seeing candidates who can demonstrate their technical prowess and how it can benefit our marketing efforts.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter family!
How to prepare for a job interview at IG India
✨Know Your Data Tools
Make sure you brush up on your SQL skills and get familiar with the marketing analytics tools mentioned in the job description, like GA and Braze. Be ready to discuss how you've used these tools in past projects and how they can help optimise campaign performance.
✨Showcase Your Analytical Mindset
Prepare to talk about specific examples where you've analysed marketing campaign performance. Highlight your experience with A/B testing and how your insights led to improved customer acquisition or retention. This will show that you can think critically and provide actionable insights.
✨Communicate Effectively
Since strong stakeholder management is key, practice explaining complex data insights in a simple way. Think of examples where you've influenced decision-making through your analysis. This will demonstrate your ability to collaborate with marketing teams and communicate effectively.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific data-related challenges in marketing. Prepare some scenarios where you had to build automated data pipelines or dashboards. This will showcase your problem-solving skills and your ownership of data-related tasks.
