At a Glance
- Tasks: Lead SEO/ASO strategies to drive organic traffic and app installs.
- Company: Join IG Group, a leading fintech with a global presence.
- Benefits: Competitive salary, flexible working, and opportunities for growth.
- Other info: Collaborative team culture with a focus on cutting-edge technology.
- Why this job: Shape the future of digital marketing in a dynamic fintech environment.
- Qualifications: Experience in SEO/ASO and a passion for innovative strategies.
The predicted salary is between 60000 - 80000 £ per year.
IG Group is a FTSE 100 fintech operating across five continents, serving over 1.3m customers and handling billions of dollars in transactions – built on scale, trust, and proof. We didn't pivot to innovation; it's how we've always operated. What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that's rare in established businesses. The bar is high – bring a curious and forward‑thinking mindset and we'll give you the platform to define what comes next. Join us at IG – the future gets built here.
Your team: You will sit within the UK Marketing team and have a SEO manager to support on day‑to‑day execution and two Content Editors who produce and optimise the editorial output across ig.com.
Your role in the Team’s Success: Success in this role means growing organic search and app store as measurable acquisition channels – driving high‑intention traffic that converts into accounts open and first trade. You will own the shift from traditional keyword search to AI‑driven discovery, ensuring IG shows up with authority wherever our customers are looking for answers whether that’s Google, the App Store, or a conversational AI tool. You will set the strategy for IG’s UK/IE markets, partner with the central SEO hub in Poland on technical execution.
What You’ll Do: Owning the full funnel from search to install to first trade. Run technical audits, brief and QA content, build internal link structures, and manage programmatic page templates, then connect every action to.
SEO/ASO Lead in London employer: IG India
At IG Group, we pride ourselves on being a forward-thinking fintech leader that empowers our employees to tackle complex challenges with cutting-edge technology and resources. Our collaborative work culture fosters innovation and personal growth, providing ample opportunities for career advancement while working in a dynamic environment that values curiosity and initiative. Join us in London, where you can make a tangible impact in a thriving market and be part of shaping the future of finance.
StudySmarter Expert Advice🤫
We think this is how you could land SEO/ASO Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more you engage with others, the better your chances of landing that SEO/ASO Lead role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your SEO and ASO projects. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching IG Group thoroughly. Understand their products, values, and recent news. This will help you tailor your answers and show that you're genuinely interested in being part of their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining IG Group and ready to take on the challenge.
We think you need these skills to ace SEO/ASO Lead in London
Some tips for your application 🫡
Show Your Passion for SEO/ASO:When you're writing your application, let your enthusiasm for SEO and ASO shine through. We want to see that you’re not just ticking boxes but genuinely excited about driving organic growth and tackling complex challenges in the digital space.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for the role. Highlight your relevant experience and skills that align with what we’re looking for at IG. Use keywords from the job description to show us you understand the role and how you can contribute.
Quantify Your Achievements:Numbers speak volumes! When detailing your past experiences, include metrics that showcase your impact. Whether it’s increased traffic, improved conversion rates, or successful campaigns, we love to see how you’ve made a difference in previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about IG and what we stand for!
How to prepare for a job interview at IG India
✨Know Your SEO/ASO Stuff
Make sure you brush up on the latest trends in SEO and ASO. Understand how AI is changing the landscape and be ready to discuss specific strategies you've implemented in the past. This shows you're not just familiar with the basics, but that you're genuinely engaged with the field.
✨Showcase Your Analytical Skills
Be prepared to talk about how you've used data to drive decisions in your previous roles. Bring examples of technical audits you've conducted or how you've optimised content based on performance metrics. This will demonstrate your ability to connect actions to results, which is crucial for the role.
✨Understand IG's Unique Position
Research IG Group thoroughly. Know their market position, their customers, and what sets them apart from competitors. Being able to articulate how your skills can help them grow organic search and app store traffic will make you stand out as a candidate who’s genuinely interested in the company.
✨Prepare Questions That Matter
Think of insightful questions to ask during the interview. Inquire about their current challenges in SEO/ASO or how they envision the future of digital marketing at IG. This shows that you're not only thinking about your fit within the team but also about how you can contribute to their success.
