At a Glance
- Tasks: Lead SEO/ASO strategies to drive organic growth and app store success.
- Company: Join a leading fintech company with a global impact.
- Benefits: Competitive salary, private medical cover, gym memberships, and 25 days holiday.
- Other info: Diverse and inclusive culture with excellent career development opportunities.
- Why this job: Make a real difference in a fast-paced environment while utilising cutting-edge AI tools.
- Qualifications: 5+ years of SEO/ASO experience with a focus on revenue growth.
The predicted salary is between 66000 - 78000 £ per year.
IG Group is a FTSE 100 fintech operating across five continents, serving over 1.3m customers and handling billions of dollars in transactions. We tackle genuinely complex problems with the technology and resources to solve them properly.
Role Overview
You will sit within the UK Marketing team, reporting to an SEO manager and collaborating with two Content Editors on IG.com. Your role is to grow organic search and app store acquisition, driving high‑intent traffic that converts into account openings and first trades.
Key Responsibilities
- Own the full funnel from search to install to first trade.
- Execute technical audits, brief and QA content, build internal link structures, and manage programmatic page templates.
- Align action with account opens and funded accounts, not just traffic.
- Identify high‑impact SEO and ASO opportunities, size against commercial value, brief or build the work, and launch on a cycle of weeks.
- Increase IG's presence in AI overviews and LLM citations.
- Use AI tooling daily to scale content production, automate technical checks, and generate keyword clusters.
- Collaborate with the website manager on the headless CMS build, core web vitals improvements, and structured data implementation.
- Translate SEO requirements into engineering tickets that deliver measurable results.
- Report SEO/ASO performance weekly, linking organic rankings and app store keyword positions to conversion, and present findings to senior stakeholders with clear recommendations.
Key Qualifications
- 5+ years hands‑on SEO & ASO experience.
- Strong focus on revenue, pipeline, and account growth rather than just rankings.
- Ability to articulate the business case for every initiative.
- Experience in fast decision‑making, shipping work in short sprints, and measuring against account opening and first trade growth.
- AI‑first mindset: building content at scale and ensuring visibility on Google, the App Store, and AI tools such as ChatGPT, Perplexity, and Gemini.
- Strong technical SEO skills: crawl analysis, Core Web Vitals, hreflang, structured data.
- Experience working directly in a headless CMS environment with engineers.
- Comfort with prioritisation calls and content compliance constraints.
Diversity & Inclusion
We believe diversity fuels innovation and success. We encourage applications from people with a variety of perspectives and experiences.
Benefits
- Competitive salary (+12% benefits package).
- Private medical cover for you and your family.
- Life insurance and gym memberships.
- 25 days holiday plus additional days for birthday and voluntary work.
- Unlimited access to LinkedIn Learning.
- Inclusive networks and budget for events and projects that foster an open, diverse culture.
- ESG initiatives and support for parents.
SEO/ASO Lead employer: IG Index Limited
IG Group is an exceptional employer, offering a dynamic work environment where innovation thrives and employees are empowered to tackle complex challenges in the fintech sector. With a strong focus on employee growth, IG provides extensive benefits including private medical cover, generous holiday allowances, and unlimited access to LinkedIn Learning, fostering a culture of continuous development and inclusivity. Located in the UK, this role not only allows you to make a significant impact on the company's growth but also to be part of a diverse team that values unique perspectives and collaborative success.
StudySmarter Expert Advice🤫
We think this is how you could land SEO/ASO Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your SEO/ASO projects. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to SEO/ASO. Be ready to discuss your past experiences and how they align with the role at IG Group.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace SEO/ASO Lead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the SEO/ASO Lead role. Highlight your relevant experience and skills, especially those that align with our focus on revenue growth and technical SEO. We want to see how you can contribute to our goals!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about SEO and ASO, and how your past experiences have prepared you for this role. Be sure to mention any AI tools you've used, as we love an AI-first mindset!
Showcase Your Achievements:When detailing your experience, don't just list tasks—show us the impact of your work! Include metrics and results that demonstrate how you've driven traffic, account openings, or improved rankings. We’re all about measurable results here at StudySmarter.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at IG Index Limited
✨Know Your SEO/ASO Stuff
Make sure you brush up on the latest trends and techniques in SEO and ASO. Be ready to discuss your hands-on experience, especially with technical audits and content strategies. Show them you can talk the talk and walk the walk!
✨Quantify Your Achievements
When discussing your past roles, focus on how your efforts led to account growth and increased traffic. Use specific numbers and examples to illustrate your impact. This will help demonstrate that you understand the importance of revenue over just rankings.
✨Show Off Your AI Skills
Since the role requires an AI-first mindset, be prepared to discuss how you've used AI tools in your previous work. Whether it's scaling content production or automating checks, share concrete examples of how these tools have improved your SEO/ASO strategies.
✨Prepare for Technical Questions
Expect questions about technical SEO skills like crawl analysis and Core Web Vitals. Brush up on these topics and be ready to explain how you've implemented structured data or worked with headless CMS environments. Confidence in your technical knowledge will set you apart!
