As a Marketing Data Analyst at IG you will analyse marketing data to drive insights, optimise campaigns, and improve marketing effectiveness across IG’s initiatives.
Responsibilities
- Analyse marketing campaign performance across digital channels
- Provide insights on customer acquisition, LTV, attribution, engagement, and retention
- Support segmentation and targeting strategies with data analysis
- Collaborate with marketing teams to optimise campaign performance
- Build automated data pipelines and dashboards to minimise repetitive tasks and allow data self‑service
- Be the point of contact for all data‑related questions on marketing and have full ownership of the domain area
Qualifications
- Experience in marketing analytics with a track record of owning analytics strategy end‑to‑end
- Proven ownership of experimentation and measurement frameworks, designing A/B testing programmes, building attribution models, and defining KPIs the business uses for measurement
- Track record of advising senior/exec stakeholders, using data to shape marketing strategy and challenging assumptions to influence direction
- Experience working autonomously in fast‑paced environments, comfortable prioritising without heavy oversight
- Strong visualisation skills with experience building self‑serve dashboards and reporting used across the business
- Confident with SQL and hands‑on experience modifying and maintaining data pipelines
Nice to Have
- Experience utilising marketing analytics tools such as GA, Braze, and Appsflyer
- Experience using tools like DBT
Benefits
- Competitive salary
- Flexible benefits package on top of salary (12%)
- Private medical cover for you and your family
- Life insurance
- Contribution to gym memberships
- 25 days holiday, with additional days for birthday and voluntary work (28 days in total)
- Option to buy or sell holiday days
- Unlimited access to the LinkedIn Learning Platform
- A comprehensive global and local onboarding process
- Employee‑led networks for LGBTQ+, Women’s, Black, and Parents & Carers with an annual budget for events and projects fostering an inclusive culture
- Option to participate in ESG initiatives based on the IG Brighter Future Fund
- Enhanced parental pay and leave, and a range of support and benefits for parents
Senior Marketing Data Analyst employer: IG Index Limited
At IG Group, we pride ourselves on being an exceptional employer, offering a dynamic work environment where innovation thrives. As a Junior Dealer in Futures & FX, you'll benefit from extensive learning opportunities and a supportive culture that encourages collaboration across departments. With our hybrid working model and a focus on employee well-being, you can expect a fulfilling career path in the fast-paced world of fintech.
