Paid Social Media Manager

IG has been at the centre of retail trading and investment since 1974, when we helped create the market for financial spread betting. Today, IG is a FTSE 100 fintech operating across five continents, serving over 700,000 clients and handling billions in transactions – built on decades of scale, trust and proof.

Team & Role

This role sits within the Performance Marketing team, part of IG’s broader Marketing function. The team is responsible for delivering measurable customer acquisition across paid channels globally, and paid social is a growing and strategically important part of that mix. You will report into the Senior Paid Media Lead and work closely with the wider performance team, creative function, and analytics partners.

What you’ll do

• Campaign management and performance delivery: Plan, set up, and manage paid social campaigns end‑to‑end across Meta, Reddit, LinkedIn, X, and TikTok, maintaining a clear line of sight from in‑platform activity to downstream acquisition metrics. Own campaign pacing, budgets, and bid strategies with a focus on reducing CAC and growing first trade (FT) volumes, not just improving in‑platform efficiency. Report on performance against CAC and FT targets, providing clear analysis of what is driving results and what needs to change.
• Audience strategy and targeting: Build and manage audience segmentation strategies across paid social platforms, leveraging IG’s CDP to activate first‑party data, suppression lists, and lookalike audiences. Work with the CDP and data teams to ensure audience feeds are accurate, up to date, and compliant with platform and regulatory requirements.
• Tracking, measurement, and data integrity: Own pixel and conversion tracking across paid social platforms using CM360, ensuring floodlight tags and tracking events are correctly implemented and QA’d. Configure and maintain Conversions API (CAPI) integrations to improve signal quality and attribution accuracy in a privacy‑constrained environment. Build and maintain performance dashboards in Looker Studio using Funnel.io or equivalent, ensuring stakeholders have accurate, consistent, and timely visibility of performance.
• AI‑assisted reporting and insight generation: Use AI tools (such as ChatGPT, Claude, or equivalent) to automate repetitive reporting tasks, accelerate insight generation, and reduce time spent on manual data work. Build lightweight AI‑assisted workflows – connecting data sources, automating summaries, and flagging performance anomalies – to improve the speed and quality of decision‑making across the team. Bring a strong grasp of data structure and logic to AI projects, knowing when outputs can be trusted and where human judgement is still required.
• Testing and optimisation: Design and run a structured test‑and‑learn programme across creative formats, audiences, bidding strategies, and landing pages, with each test tied to a measurable hypothesis. Apply performance data to brief and iterate on paid social creative assets with the Celtra‑powered creative team, prioritising formats and messages that demonstrably improve CAC and FT rates.

What you’ll need for this role

• At least three years of hands‑on paid social experience, agency‑side or in‑house, with a demonstrable focus on performance and customer acquisition – not brand awareness or organic social.
• Proven track record managing and optimising paid social budgets across Meta and at least two of the following: Reddit, LinkedIn, X, TikTok – with results measured against CAC or equivalent acquisition KPIs.
• Strong command of campaign structure, audience targeting, and bidding mechanics, including experience activating first‑party audiences via a CDP or similar.
• Experience implementing and QA’ing conversion tracking in CM360, including floodlight tag setup and troubleshooting.
• Hands‑on experience configuring Conversions API (CAPI) integrations on one or more paid social platforms.
• Demonstrated use of AI tools to automate or improve reporting workflows, with the data literacy to build reliable, repeatable processes rather than one‑off fixes.
• Strong grasp of data – comfortable working with large datasets, identifying patterns, and knowing how to structure information to get meaningful outputs from AI tools.
• Proficiency using reporting and data aggregation tools (Funnel.io, Supermetrics, or equivalent) to build cross‑channel dashboards in Looker Studio or similar.

Desirable Experience

• Experience in financial services, fintech, or another regulated industry.
• Familiarity with Celtra for dynamic creative production and paid social asset management.
• Experience with programmatic display or paid search, giving broader understanding of the performance marketing mix.
• Awareness of data privacy regulations and their implications for paid social targeting and measurement (GDPR, iOS signal loss, cookieless tracking).
• Exposure to incrementality testing or multi‑touch attribution modelling.

How we work

We follow a hybrid working model with three days in the office, balancing collaboration with autonomy. We focus on leading and inspiring, thinking big, championing the client, delivering at pace, and raising the bar to take ownership, be accountable and share feedback.

Perks

• Competitive salary
• Flexible Benefits Package on top of your salary (12%)
• Private medical cover for you and your family
• Life insurance
• Contribution to gym memberships
• 25 days holiday (plus 1 day to celebrate your birthday and 2 additional days off a year for voluntary work – 28 days in total)
• Option to buy or sell holiday days
• Unlimited access to the LinkedIn Learning Platform
• Comprehensive global and local onboarding process
• Employee‑led LGBTQ+, Women’s, Black, and Parents & Carers networks with an annual budget for organising events & projects that foster an open, diverse and inclusive culture
• Option to participate and create ESG initiatives based on IG Brighter Future Fund
• Enhanced primary (maternity), secondary (paternity), and shared parental pay and leave, as well as a range of support and benefits for parents