At a Glance
- Tasks: Lead the delivery of innovative marketing technology projects and AI solutions.
- Company: Join a leading fintech company with a legacy of innovation since 1974.
- Benefits: Enjoy flexible working hours, a generous benefits package, and career development opportunities.
- Other info: Collaborate with diverse teams and enjoy a dynamic work environment.
- Why this job: Shape the future of marketing technology and make a real impact on client experiences.
- Qualifications: Experience in project management or business analysis within marketing technology is essential.
The predicted salary is between 70000 - 85000 £ per year.
About the Company
IG has been at the centre of retail trading and investment since 1974, when we helped create the market for financial spread betting. Today, we’re a FTSE100 fintech operating across five continents, serving over 700,000 clients and handling billions in transactions - built on decades of scale, trust and proof. We didn’t pivot to innovation; it’s how we’ve always operated. What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that’s rare in established businesses. The bar is high - bring a curious and forward‑thinking mindset and we’ll give you the platform to define what comes next. Join us at IG – the future gets built here.
About the Role
Our MarTech team is evolving as we take on projects that will reshape how we communicate with clients, personalise their experiences, improve marketing performance and embed AI into how our marketing teams work. As MarTech Delivery Lead, you will drive the successful delivery of a complex and evolving marketing technology roadmap spanning customer engagement, data infrastructure, performance marketing measurement and AI enablement. This role sits at the centre of marketing, product, engineering, data, compliance and our internal AI teams. You will translate strategic intent into clear delivery plans, keep cross‑functional teams aligned on priorities and outcomes, and maintain calm, predictable execution even when the work is complex or ambiguous.
A core part of this role is owning delivery across our tagging, tracking and attribution ecosystem, ensuring performance marketing teams have the measurement foundations they need to optimise spend and prove ROI. You will also co‑lead the delivery of AI‑powered solutions and workflows for marketing, working with internal AI and data science teams to move from experimentation to scalable, production‑ready capability. You will join an established martech team and work alongside existing delivery and technical resources to drive the next phase of our roadmap. We do not expect you to be a deep technical specialist in every platform, but you must be comfortable operating in technical environments, credible when discussing tagging architectures and data flows, and confident coordinating delivery across integrated systems.
What you’ll do
- Delivery leadership: Own end‑to‑end delivery planning across the MarTech portfolio, coordinating cross‑functional workstreams with clear milestones, dependencies and ownership.
- Act as the central delivery point between marketing, product, engineering, data, compliance and third‑party partners, proactively identifying and resolving risks and blockers.
- Lead discovery and definition activities, documenting user journeys, data flows and success measures to translate business goals into actionable delivery plans.
- Develop and continuously improve delivery processes, documentation standards and ways of working to reduce friction and strengthen collaboration.
Tagging, tracking and attribution: Lead delivery of tagging, tracking and attribution initiatives that underpin performance marketing measurement, working across web, app and server‑side environments. Bridge the gap between marketing objectives and technical implementation for tracking and measurement, ensuring business requirements are clearly defined and understood by engineering teams. Manage the implementation and evolution of tagging frameworks, conversion APIs, server‑side tagging and attribution models, managing dependencies across marketing, engineering and data teams. Support performance marketing stakeholders by ensuring measurement infrastructure is robust, accurate and aligned to commercial outcomes including cost‑per‑acquisition, return on ad spend and multi‑touch attribution.
AI enablement: Lead the delivery of AI‑powered solutions and workflows for marketing teams, from scoping and requirements through to build, testing and adoption. Work with internal AI and data science teams to identify, prioritise and deliver AI use cases that improve marketing effectiveness, efficiency or personalisation. Develop and maintain frameworks for evaluating, building and scaling AI capability within marketing, including governance, testing standards and adoption playbooks. Coordinate the integration of AI tooling into existing martech platforms and workflows, ensuring solutions are production‑ready, maintainable and adopted by end users.
Who you are
- Confident delivery professional who brings structure and momentum to complex, cross‑functional work.
- Comfortable operating in ambiguity, able to connect the dots between teams and skilled at turning broad goals into practical plans.
- Understands how marketing technology, measurement and data work together, and can hold your own in technical conversations without needing to write the code yourself.
- Experience in a hybrid delivery, project management or business analysis role within marketing technology, digital or performance marketing environments.
- Strong understanding of tagging frameworks, tracking architectures, conversion measurement and attribution (e.g. GTM, server‑side tagging, conversion APIs, multi‑touch attribution models), with the ability to translate business requirements into technical specifications for implementation teams.
- Experience delivering or coordinating AI, machine learning or automation initiatives, ideally within a marketing or commercial context.
- Strong ability to translate business objectives into structured delivery plans, requirements and documentation.
- Clear, confident communication skills with the ability to work effectively across teams with different priorities, disciplines and levels of technical understanding.
- Experience managing multiple initiatives in parallel, including coordination of external vendors and delivery partners, while maintaining focus on outcomes.
Nice to have
- Experience with AI workflow tooling, prompt engineering, or building AI‑assisted marketing solutions.
- Exposure to vendor evaluation and RFP processes for martech platforms.
- Comfort supporting delivery involving integrations, APIs or data schemas.
The Perks
- 12% Flexible Benefits Package over and above your base salary, and a wide variety of pension, insurance and medical plans to choose from.
- Participation in our annual performance‑based bonus scheme.
- Matched giving for your fundraising activity.
- Flexible working hours and work‑from‑home opportunities.
- Career‑focused technical and leadership trainings in‑class and online, incl. unlimited access to LinkedIn Learning platform.
- A day off on your birthday.
- Two days’ volunteering leave per year.
- Regular coaching and development sessions with senior leadership to help you optimise your leadership impact and identify growth opportunities for both you and your team.
Martech Delivery Lead employer: IG Index Limited
At IG, we pride ourselves on being a forward-thinking fintech leader that empowers our employees to tackle complex challenges with cutting-edge technology and resources. Our collaborative work culture fosters innovation and personal growth, offering extensive training opportunities and flexible working arrangements, all while making a meaningful impact in the financial sector. Join us in London, where your contributions will shape the future of marketing technology and client engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Martech Delivery Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their MarTech initiatives and think about how your skills can contribute. Tailor your responses to show you're the perfect fit for their team.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. This will help you articulate your thoughts clearly and boost your confidence when it’s time to shine.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Martech Delivery Lead
Some tips for your application 🫡
Show Your Passion for MarTech:When writing your application, let your enthusiasm for marketing technology shine through. We want to see how you connect with the role and the impact you can make in our team. Share specific examples of your experience that align with our mission at IG.
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language to describe your skills and experiences, especially those related to delivery leadership and AI enablement. We appreciate a well-structured application that makes it easy for us to see your fit for the role.
Tailor Your Application:Make sure to customise your application for the Martech Delivery Lead position. Highlight relevant experiences that demonstrate your ability to manage complex projects and work across teams. This shows us that you understand the role and are genuinely interested in joining our team.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about IG and what we stand for!
How to prepare for a job interview at IG Index Limited
✨Know Your MarTech Inside Out
Before the interview, make sure you’re well-versed in the latest marketing technology trends and tools. Familiarise yourself with tagging frameworks, tracking architectures, and AI applications in marketing. This will help you speak confidently about how you can contribute to the team.
✨Prepare for Cross-Functional Collaboration
Since this role involves working with various teams like marketing, product, and engineering, think of examples from your past experiences where you successfully coordinated across different departments. Be ready to discuss how you managed conflicts or aligned priorities to achieve common goals.
✨Showcase Your Problem-Solving Skills
IG values a curious and forward-thinking mindset. Prepare to share specific instances where you tackled complex problems in your previous roles. Highlight your approach to identifying risks and blockers, and how you ensured smooth delivery despite challenges.
✨Communicate Clearly and Confidently
Strong communication is key in this role. Practice articulating your thoughts clearly, especially when discussing technical concepts. Use simple language to explain complex ideas, and be prepared to answer questions that may require you to bridge the gap between technical and non-technical stakeholders.
