At a Glance
- Tasks: Lead innovative marketing campaigns and drive brand visibility in a dynamic fintech environment.
- Company: Join IG, a leading FTSE 100 fintech with a global presence.
- Benefits: Competitive salary, performance bonuses, and comprehensive benefits package.
- Other info: Flexible working arrangements and opportunities for professional development.
- Why this job: Shape the future of marketing in a fast-paced, collaborative setting.
- Qualifications: Proven B2B marketing experience, preferably in fintech or financial services.
The predicted salary is between 60000 - 72000 £ per year.
IG has been at the centre of retail trading and investment since 1974, when we helped create the market for financial spread betting. Today, we’re a FTSE 100 fintech operating across five continents, serving over 700,000 clients and handling billions in transactions, built on decades of scale, trust and proof. We didn’t pivot to innovation; it’s how we’ve always operated. What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that’s rare in established businesses. The bar is high. Bring a curious and forward‑thinking mindset and we’ll give you the platform to define what comes next. Join us at IG – the future gets built here.
We are seeking an experienced and commercially minded Marketing Manager to join the IG Prime marketing team. This is a senior individual‑contributor role with ownership across campaign strategy, demand generation, and integrated programme execution. You will work closely with the Head of Marketing, the wider marketing team, and sales leadership to plan and deliver marketing initiatives that drive pipeline, build brand visibility, and support commercial growth across our target markets. This role is well‑suited to someone who thinks strategically, executes with rigour, and can operate effectively across a lean, internationally distributed team.
Key Responsibilities
- Own the planning and end‑to‑end execution of integrated marketing campaigns — from strategy and brief through to delivery, performance reporting, and iteration.
- Develop and run account‑based marketing (ABM) programmes targeting priority segments, working in close alignment with the digital marketer and sales team to influence pipeline and accelerate deal progression.
- Lead demand generation activity across relevant channels — including email, digital, events, and content — with accountability for MQL quality and funnel contribution.
- Partner with sales as a strategic peer: develop sales enablement materials, support outreach programmes, and ensure marketing activity is directly tied to commercial priorities.
- Manage relationships with external creative, content, and digital agencies — including briefing, quality control, and budget management.
- Own performance measurement: track campaign results, compile regular reporting, and translate data into actionable recommendations.
- Contribute to go‑to‑market strategy for key product initiatives, audience segments, and target markets.
- Manage marketing project workflows.
- Work with brand specialist to maintain brand consistency across all materials and uphold IG Prime's positioning in all external‑facing communications.
- Support the Head of Marketing on ad hoc strategic projects as they arise.
What We’re Looking For
- Proven B2B marketing experience, with a strong preference for financial services, fintech, or institutional/professional services backgrounds.
- Demonstrated experience running integrated demand generation or ABM programmes with measurable pipeline impact.
- Strong grasp of the B2B buyer journey and how to build campaigns that engage sophisticated, senior audiences (C‑suite, investment professionals).
- Experience managing agencies and overseeing creative and content production processes.
- Analytical approach: comfortable working with campaign data and translating performance metrics into clear insights.
- Strong project management skills with the ability to manage multiple priorities in a fast‑moving environment.
- Collaborative and proactive, with the confidence to operate independently and influence across functions.
- Experience working across distributed, international teams.
What We Offer
- Competitive salary and performance‑based bonus.
- Comprehensive benefits package.
- Professional development opportunities within a global financial services leader.
- Modern office environment in London.
- Opportunity to work with international teams and shape marketing for a growing institutional brand.
- Flexible working arrangements within office‑based structure.
Marketing Manager employer: IG Index Limited
At IG, we pride ourselves on being a forward-thinking fintech leader that offers an exceptional work environment for our employees. With a competitive salary, comprehensive benefits, and ample opportunities for professional development, our London office fosters a collaborative culture where innovative ideas thrive. Join us to tackle complex challenges and shape the future of financial services while enjoying flexible working arrangements and the chance to work with international teams.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching IG and understanding their market position. Be ready to discuss how your experience aligns with their needs, especially in B2B marketing and demand generation. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! You’ll want to clearly articulate your past successes and how they relate to the role of Marketing Manager. Keep it concise but impactful—think of it as your personal marketing campaign.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the team at IG and ready to take on the challenge.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Marketing Manager role. Highlight your B2B marketing experience, especially in fintech or financial services, and showcase any integrated demand generation campaigns you've led.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for IG. Mention specific projects where you've driven pipeline growth and how you’ve collaborated with sales teams.
Showcase Your Analytical Skills:We love data-driven decision-making! In your application, include examples of how you've used campaign metrics to inform strategy and improve performance. This will show us you can translate insights into action.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about IG and our culture.
How to prepare for a job interview at IG Index Limited
✨Know Your Stuff
Before the interview, dive deep into IG's history and their approach to fintech. Understand their market position and be ready to discuss how your experience aligns with their goals, especially in B2B marketing and demand generation.
✨Showcase Your Campaign Success
Prepare specific examples of integrated marketing campaigns you've led, particularly those that had measurable impacts on pipeline growth. Be ready to discuss your role in these campaigns and the strategies you employed.
✨Be Data-Driven
Since this role requires an analytical approach, come prepared to talk about how you've used data to inform your marketing decisions. Bring examples of how you've translated campaign metrics into actionable insights that drove results.
✨Demonstrate Collaboration Skills
Highlight your experience working with cross-functional teams, especially in a distributed environment. Share examples of how you've partnered with sales or managed relationships with external agencies to achieve marketing objectives.
