At a Glance
- Tasks: Lead SEO and ASO strategies to drive traffic and conversions for a leading fintech.
- Company: Join IG Group, a global fintech powerhouse with a diverse and inclusive culture.
- Benefits: Enjoy a competitive salary, private medical cover, gym memberships, and 25 days holiday.
- Other info: Be part of a dynamic team with excellent career development opportunities.
- Why this job: Make a real impact in a fast-paced environment while leveraging cutting-edge AI tools.
- Qualifications: 5+ years of SEO/ASO experience with a focus on revenue growth and technical skills.
The predicted salary is between 60000 - 72000 £ per year.
IG Group is a FTSE 100 fintech operating across five continents, serving over 1.3m customers and handling billions of dollars in transactions. We tackle genuinely complex problems with the technology and resources to solve them properly.
Role Overview
You will sit within the UK Marketing team, reporting to an SEO manager and collaborating with two Content Editors on IG.com. Your role is to grow organic search and app store acquisition, driving high‐intent traffic that converts into account openings and first trades.
Key Responsibilities
- Own the full funnel from search to install to first trade.
- Execute technical audits, brief and QA content, build internal link structures, and manage programmatic page templates.
- Align action with account opens and funded accounts, not just traffic.
- Identify high‐impact SEO and ASO opportunities, size against commercial value, brief or build the work, and launch on a cycle of weeks.
- Increase IG's presence in AI overviews and LLM citations.
- Use AI tooling daily to scale content production, automate technical checks, and generate keyword clusters.
- Collaborate with the website manager on the headless CMS build, core web vitals improvements, and structured data implementation.
- Translate SEO requirements into engineering tickets that deliver measurable results.
- Report SEO/ASO performance weekly, linking organic rankings and app store keyword positions to conversion, and present findings to senior stakeholders with clear recommendations.
Key Qualifications
- 5+ years hands‐on SEO & ASO experience.
- Strong focus on revenue, pipeline, and account growth rather than just rankings.
- Ability to articulate the business case for every initiative.
- Experience in fast decision‐making, shipping work in short sprints, and measuring against account opening and first trade growth.
- AI‐first mindset: building content at scale and ensuring visibility on Google, the App Store, and AI tools such as ChatGPT, Perplexity, and Gemini.
- Strong technical SEO skills: crawl analysis, Core Web Vitals, hreflang, structured data.
- Experience working directly in a headless CMS environment with engineers.
- Comfort with prioritisation calls and content compliance constraints.
Diversity & Inclusion
We believe diversity fuels innovation and success. We encourage applications from people with a variety of perspectives and experiences.
Benefits
- Competitive salary (+12% benefits package).
- Private medical cover for you and your family.
- Life insurance and gym memberships.
- 25 days holiday plus additional days for birthday and voluntary work.
- Unlimited access to LinkedIn Learning.
- Inclusive networks and budget for events and projects that foster an open, diverse culture.
- ESG initiatives and support for parents.
SEO/ASO Lead in London employer: IG Index Limited
IG Group is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration within the fintech sector. With a strong focus on employee growth, we provide extensive benefits including private medical cover, life insurance, and unlimited access to LinkedIn Learning, ensuring our team members thrive both personally and professionally. Located in the UK, our inclusive culture encourages diverse perspectives, making it a rewarding place for those looking to make a meaningful impact in the world of SEO and ASO.
StudySmarter Expert Advice🤫
We think this is how you could land SEO/ASO Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your SEO/ASO projects. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to SEO/ASO. Be ready to discuss your past experiences and how they align with the role at IG Group.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at StudySmarter.
We think you need these skills to ace SEO/ASO Lead in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the SEO/ASO Lead role. Highlight your relevant experience and skills that align with the job description. We want to see how you can drive organic search and app store acquisition!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for our team at IG Group. Share specific examples of your past successes in SEO and ASO that demonstrate your ability to grow account openings and first trades.
Showcase Your Technical Skills:Since this role requires strong technical SEO skills, don’t forget to mention your experience with crawl analysis, Core Web Vitals, and structured data. We love seeing candidates who can translate SEO requirements into actionable engineering tickets!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our awesome team!
How to prepare for a job interview at IG Index Limited
✨Know Your SEO/ASO Stuff
Make sure you brush up on the latest trends and techniques in SEO and ASO. Be ready to discuss your hands-on experience, especially with technical audits and content strategies. Show them you can talk the talk and walk the walk!
✨Quantify Your Achievements
When discussing your past roles, focus on how your efforts led to account openings and revenue growth. Use specific numbers and examples to illustrate your impact. This will help you articulate the business case for your initiatives.
✨Familiarise Yourself with AI Tools
Since the role requires an AI-first mindset, be prepared to discuss how you've used AI tools like ChatGPT or others in your previous work. Share examples of how these tools helped you scale content production or improve SEO performance.
✨Prepare for Technical Questions
Expect questions about technical SEO skills, such as crawl analysis and structured data. Brush up on these topics and be ready to explain how you've implemented them in a headless CMS environment. Confidence in your technical knowledge will impress the interviewers!
