At a Glance
- Tasks: Create engaging copy for digital marketing, making finance accessible and exciting.
- Company: Join a leading fintech company with a culture of innovation and collaboration.
- Benefits: Competitive salary, flexible benefits, private medical cover, and generous holiday allowance.
- Other info: Hybrid working model with opportunities for personal and professional growth.
- Why this job: Make a real impact by simplifying complex financial concepts for diverse audiences.
- Qualifications: 2-4 years of copywriting experience and a strong portfolio showcasing your skills.
The predicted salary is between 40000 - 50000 £ per year.
Location & Contract: London (Hybrid - 3 days office/2 days remote) – Permanent Full Time
About the Company: IG is a FTSE 100 fintech operating across five continents, serving over 1.3m customers and handling billions of dollars in transactions – built on scale, trust, and proof. Our culture is built around solving genuinely complex problems with the technology and resources to tackle them properly.
About the Role: We’re looking for a talented Copywriter to join our creative team, reporting to our Senior Copywriter. In this role, you’ll help investors and traders navigate financial markets with greater confidence by turning complex ideas into clear, engaging content. You’ll create work that makes investing and trading more accessible while maintaining a distinctive tone of voice built around clarity, conviction, and putting the customer first.
Responsibilities:
- Write clear, engaging, and on‑brand copy across digital marketing channels including social media, email, web, and in‑app.
- Support CRM initiatives with customer‑focused messaging tailored to different audience segments and stages of the customer journey.
- Create copy for performance marketing campaigns, including ad copy, landing pages, and acquisition‑focused content.
- Apply IG’s tone of voice and messaging across channels, tailoring content for audiences ranging from first‑time investors to experienced traders.
- Collaborate closely with designers to ensure copy and visual elements work together as cohesive, effective creative.
- Proofread and edit content to the highest standard before publication, maintaining quality and brand consistency throughout.
- Support the social media content calendar with caption writing and platform‑native content.
Requirements:
- 2–4 years’ experience in copywriting or content creation, ideally within a brand, agency, or in‑house creative team.
- A portfolio demonstrating strong writing across multiple formats and channels.
- The ability to take complex or technical subject matter and translate it into credible, engaging, and accessible copy for investors.
- Excellent grammar, spelling, and proofreading skills with a sharp eye for detail.
- Solid understanding of digital marketing channels and how copy performs differently across them.
- Ability to shift tone to fit the moment, from expressive to informative, whilst maintaining our brand voice.
- Strong organisational skills and a track record of meeting deadlines in a fast‑paced environment.
- A collaborative mindset with openness to feedback and a willingness to iterate.
Desirable:
- Experience writing for SEO with an understanding of how to balance search optimisation with engaging, human‑first copy.
- Knowledge of email marketing and CRM communications, including segmentation and personalisation.
- Understanding of conversion copywriting principles and performance‑led creative.
- Experience with content management systems.
- Familiarity with financial services, fintech, or investment products.
How We Work:
We follow a hybrid working model with 3 days in the office. When it comes to how we deliver, there are 5 things we want everyone to do to drive high performance, better learning and career satisfaction:
- Lead and inspire – drives trust, alignment, and enthusiasm.
- Think big – focus on the problems that most impact commercial outcomes.
- Champion the client – understand and prioritise the client’s needs.
- Deliver at pace – push for fast, sustainable growth.
- Raise the bar – take ownership, be accountable and share feedback.
Inclusivity:
We believe that diversity is vital to success, it fuels creativity, drives innovation and sets us up for global success. We’re committed to building teams with a variety of perspectives and skills to help us realise our vision and strategy.
Perks:
- Competitive salary
- Flexible benefits package on top of your salary (12%)
- Private medical cover for you and your family
- Life insurance
- Contribution to gym memberships
- 25 days holiday, with 1 additional day off to celebrate your birthday & 2 additional days off a year for voluntary work (28 in total)
- Option to buy or sell holiday days
- Unlimited access to the LinkedIn Learning Platform
- Comprehensive global and local onboarding process
- Employee‑led networks with an annual budget for organising events & projects that foster an open, diverse and inclusive culture
- Enhanced primary (maternity), secondary (paternity), and shared parental pay and leave, as well as a range of support and benefits for parents.
Copywriter in London employer: IG Index Limited
IG is an exceptional employer that fosters a dynamic and inclusive work culture, offering a hybrid working model that promotes collaboration while allowing flexibility. With a strong commitment to employee growth, IG provides extensive learning opportunities, competitive benefits, and a supportive environment where diverse perspectives are valued, making it an ideal place for creative professionals looking to make a meaningful impact in the fintech industry.
StudySmarter Expert Advice🤫
We think this is how you could land Copywriter in London
✨Tap into Campus Networks
If you're still in uni, don’t forget to engage with your campus's career services and attend finance-related events. Banks often do presentations and recruitment drives on campus, so put yourself out there and make use of these opportunities to show off your passion for the field.
✨Get Certified
Consider pursuing relevant certifications like the CFA or ACCA while you’re job hunting. They not only beef up your CV but also connect you with professional bodies which can lead to networking opportunities and even job openings in banking and financial services.
✨Connect on Professional Platforms
Join finance-focused groups on platforms like LinkedIn and engage in discussions. This can really help you stand out from the crowd, allowing potential employers to see your knowledge and interest in industry trends. Plus, you might stumble upon job postings shared exclusively within the group.
✨Apply Directly and Be Proactive
Don’t shy away from reaching out directly to firms like IG Index Limited. Use their websites and apply through them, but also consider following up with a polite email to express your enthusiasm. Being proactive can make a huge difference in getting noticed in the competitive financial services sector.
We think you need these skills to ace Copywriter in London
Some tips for your application 🫡
Show Off Your Numbers!:In the banking and financial services world, quantifiable achievements are key. Make sure your CV highlights your grades in relevant subjects, any financial certifications you hold, and specific projects where you've delivered measurable results. Employers love to see how your skills translate into real-world success.
Tailor Your Cover Letter to the Role:When applying for a full-time position, your cover letter should make a direct connection between your experience and the job description. Don't just state your enthusiasm for finance—dive into how your background in banking or financial analysis sets you apart. Let your passion shine through while being specific about what you can bring to IG Index Limited.
Include Relevant Financial Software Experience:If you've worked with financial modelling tools or software like Excel, SAP, or specific analytical tools during your studies or internships, bring that up! Highlighting your proficiency can really make your application pop and show you're ready to hit the ground running in a full-time role.
Research and Reflect:Before hitting that 'apply' button on IG Index Limited's website, do a little digging. Look up their recent projects, values, and culture. Reflecting their ethos in your application can make a huge difference and show you’re genuinely interested in being part of the team!
How to prepare for a job interview at IG Index Limited
✨Brush Up on Financial Analysis Skills
Make sure you're well-versed in financial concepts and analytical techniques relevant to banking and financial services. Get comfortable with tools like Excel for modelling or financial forecasting, as technical questions in this area are common during interviews with IG Index Limited.
✨Prepare for Case Studies
Expect to tackle case studies that demonstrate your problem-solving skills in real-world banking scenarios. Familiarise yourself with the types of problems you might face—think risk assessments or investment evaluations—and be ready to articulate your thought process clearly.
✨Show Your Passion for Finance
Since this is a full-time position, employers at IG Index Limited will be keen to see your genuine interest in finance. Be prepared to discuss recent industry trends or news articles that excite you, showcasing your enthusiasm and engagement with the field.
✨Network with Industry Professionals
Before your interview, reach out to current or former IG Index Limited employees on platforms like LinkedIn. They'll offer unique insights into the company's culture and the interview process, which can give us a delightful edge in showcasing a good fit for the team.
