IG Prime: Senior Liquidity Solutions Institutional Sales - London

Senior Liquidity Solutions Institutional Sales – London

About IG Group

IG Group is a FTSE 100 fintech operating across five continents, serving over 1.3m customers and handling billions of dollars in transactions. Built on scale, trust and proof, we focus on solving genuinely complex problems with the technology and resources needed.

About IG Prime

IG Prime is the institutional division of IG Group, offering a global Liquidity, Prime Brokerage and White‑Label services platform. Our London team drives revenue growth and maintains critical client relationships worldwide.

Role Overview

As a Senior Sales professional, you will spearhead client engagement, building and maintaining relationships from pitch to onboarding. You will focus on structured commercial partnerships, grow market share and act as a commercial and technical bridge between clients and our internal teams.

Responsibilities

• Develop comprehensive knowledge of IG Prime’s products, including liquidity solutions, white‑label offerings and API/FIX infrastructure.
• Identify, develop and win new clients across retail brokerage, white‑label platform and hedge fund segments, focusing on IG’s liquidity solutions.
• Lead commercial negotiations on execution rates, financing structures and technology integration agreements.
• Collaborate with technology, onboarding and risk teams to ensure seamless client setup and support.
• Partner with product to evolve IG Prime’s delivery, gathering client feedback for relevance.
• Implement sales strategies across key regions to grow B2B and B2B2C market share.
• Prepare and lead pitches, articulating IG Prime’s liquidity and technology stack in a compelling manner.
• Represent the firm at industry events and conferences.
• Deepen existing partner relationships to increase integration and flow.
• Help develop controls, policies and procedures to improve sales team efficiency in London.

Qualifications

• Minimum 5 years in an institutional or B2B/B2B2C sales role, ideally in prime brokerage, CFD liquidity provision or fintech.
• Demonstrated experience selling to or partnering with white‑label platforms, retail CFD brokers or introducing brokers.
• Strong understanding of API and FIX‑based liquidity distribution and ability to engage commercial and technical stakeholders.
• Familiarity with execution and financing structures (spread/commission models, overnight financing, rebate arrangements).
• Ability to articulate complex financial and technology solutions to C‑suite stakeholders.
• Drive and ambition to grow IG Prime’s market share through new partnerships and expanded existing relationships.
• Client‑focused, consultative and solutions‑oriented approach.
• Proficiency in another language is preferred.

How We Work

We operate like a start‑up but deliver with FTSE 100 standards. The role is hybrid (three days in office) and demands ownership, curiosity, speed and high performance.

Diversity & Inclusion

We believe diversity fuels creativity and innovation. IG encourages applications from people with varied backgrounds, ensuring our teams reflect a wide range of perspectives.

Benefits & Perks

• Tailored development programs, mentoring and clear career progression.
• Competitive salary.
• Flexible benefits package (12% of salary).
• Private medical cover for you and your family.
• Life insurance.
• Gym membership contribution.
• 25 days holiday plus an extra day for your birthday and 2 days for voluntary work (28 days total).
• Option to buy or sell holiday days.
• Unlimited LinkedIn Learning access.
• Comprehensive global/local onboarding.
• Support for ESG initiatives via the IG Brighter Future Fund.
• Enhanced parental pay and leave.