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- Tasks: Analyse marketing data to optimise campaigns and drive insights for impactful decisions.
- Company: Join a leading FTSE250 FinTech company with a global presence.
- Benefits: Enjoy flexible working, performance bonuses, and tailored development opportunities.
- Why this job: Make a real impact in a dynamic environment while growing your career.
- Qualifications: 5+ years of analytics experience and advanced SQL skills required.
- Other info: Collaborative culture with hybrid working model and excellent career progression.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Location: London, England, United Kingdom
About IG Group
We are a publicly‑traded FTSE250 FinTech company who run mobile, web and desktop platforms that help our clients trade stocks & shares, leveraged products, Futures & Options and Crypto. Over 340,000 people already use our platforms. We’re global with offices in 18 countries and products in 16 regions. We’re hungry to move faster, ship better product for our customers and grow our user base. We believe in high autonomy, and we want people who are looking to do things differently in order to create better experiences for our customers.
What You’ll Do
- Analyse marketing data to drive insights, optimise campaigns, and improve marketing effectiveness across IG's marketing initiatives.
- Collaborate closely with product managers, engineers, and cross‑functional teams to provide insights that can make significant commercial impact.
- Analyse marketing campaign performance across digital channels.
- Provide insights on customer acquisition, LTV, attribution, engagement, and retention.
- Support segmentation and targeting strategies with data analysis.
- Collaborate with marketing teams to optimise campaign performance.
- Build automated data pipelines and dashboards to minimise repetitive tasks and allow data self‑service.
- Be the POC for all data related questions on Marketing and have full ownership of the domain area.
What You’ll Need For This Role
- More than 5 years of analytics experience.
- Advanced SQL skills with experience in building and maintaining data pipelines (tools like DBT, Airflow).
- Experience with marketing analytics tools and platforms (Optimizely, Amplitude, GA, etc).
- Experience running A/B tests and creating marketing metrics, KPIs, and attribution models.
- Strong stakeholder management skills with ability to communicate effectively and using insights to influence decision making.
- Experience working with visualisation tools (Looker).
How We Work
We try to take a thoughtful approach to our ways of working as a company. We follow a hybrid working model with 3 days in the office – which we think balances the need to collaborate effectively and connect with each other. When it comes to how we deliver, there are 5 things we want everyone to do to drive high performance, better learning and career satisfaction.
- Lead and Inspire: Drives trust, alignment, and enthusiasm.
- Think Big: Focus on the problems that most impact commercial outcomes.
- Champion the client: Understand and prioritise client’s needs.
- Deliver at pace: Push for fast, sustainable growth.
- Raise the bar: Take ownership, be accountable and share feedback.
The Perks
Your growth fuels our success! Thrive with tailored development programs, mentoring opportunities with leaders, and clear career progression. Expand your network through committees, sports and social clubs. Enjoy extra time off for volunteering and community work.
Benefits
- Matched giving for your fundraising activity.
- Flexible working hours and work‑from‑home opportunities.
- Performance‑related bonuses.
- Pension, insurance and medical plans.
- Career‑focused technical and leadership trainings in‑class and online, incl. unlimited access to LinkedIn Learning platform.
- A day off on your birthday.
- Two days’ volunteering leave per year.
Number of openings: 1
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Information Technology
Senior Marketing Data Analyst employer: IG Group
Contact Detail:
IG Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Data Analyst
✨Network Like a Pro
Get out there and connect with people in the industry! Attend meetups, webinars, or even casual coffee chats. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share your past successes and how your data analysis has driven marketing results. Use real examples to illustrate your impact.
✨Be Ready for the Interview
Prepare for common interview questions but also think about how you can demonstrate your analytical skills on the spot. Maybe bring along a portfolio of your work or case studies that highlight your expertise in marketing analytics.
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at IG Group.
We think you need these skills to ace Senior Marketing Data Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Marketing Data Analyst. Highlight your analytics experience, SQL skills, and any relevant tools you've used. We want to see how your background aligns with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing data analysis and how you can contribute to our team. Be sure to mention specific projects or achievements that showcase your skills.
Showcase Your Data Skills: Since this role is all about data, don’t forget to include examples of how you've used data to drive insights and optimise campaigns. We love seeing real-world applications of your skills, so share those success stories!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at IG Group
✨Know Your Data Tools
Make sure you’re well-versed in the marketing analytics tools mentioned in the job description, like Optimizely and GA. Brush up on your SQL skills too, as they’ll likely ask you to demonstrate your ability to build and maintain data pipelines.
✨Showcase Your Insights
Prepare to discuss specific examples of how your data analysis has driven insights and optimised campaigns in your previous roles. Be ready to explain the impact of your work on customer acquisition and retention, as this will resonate with their focus on commercial outcomes.
✨Communicate Effectively
Since strong stakeholder management is key for this role, practice articulating your findings clearly and concisely. Think about how you can influence decision-making with your insights and be prepared to discuss how you’ve done this in the past.
✨Embrace Collaboration
Highlight your experience working with cross-functional teams. Be ready to share examples of how you’ve collaborated with product managers and engineers to optimise campaign performance, as teamwork is crucial in their hybrid working model.
