At a Glance
- Tasks: Lead B2B marketing campaigns and collaborate with sales to boost brand visibility.
- Company: Join IG Group, a leader in financial services marketing.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Be part of a collaborative team driving innovative marketing strategies.
- Why this job: Make a significant impact in a dynamic marketing role within the financial sector.
- Qualifications: Proven B2B marketing experience, especially in financial services.
The predicted salary is between 60000 - 80000 £ per year.
IG Group is looking for an experienced Marketing Manager to join the IG Prime marketing team in Greater London. The ideal candidate will have a strong B2B marketing background, particularly in financial services, and will operate as a senior individual contributor responsible for campaign strategy and execution.
This role involves close collaboration with sales and marketing teams to drive pipeline and brand visibility through integrated marketing initiatives and account-based demand generation efforts.
Senior B2B Marketing Manager - ABM & Demand Gen Lead employer: IG Group
IG Group is an exceptional employer that fosters a dynamic and collaborative work culture in the heart of Greater London. With a strong focus on employee growth, we offer numerous opportunities for professional development and career advancement, alongside competitive benefits that support work-life balance. Join us to be part of a forward-thinking team where your contributions directly impact our success in the financial services sector.
StudySmarter Expert Advice🤫
We think this is how you could land Senior B2B Marketing Manager - ABM & Demand Gen Lead
✨Tip Number 1
Network like a pro! Reach out to your connections in the financial services sector and let them know you're on the lookout for opportunities. A personal referral can make all the difference in landing that Senior B2B Marketing Manager role.
✨Tip Number 2
Showcase your expertise! When you get the chance to chat with potential employers, be ready to discuss your past campaigns and how they drove results. We want to see your strategic thinking in action!
✨Tip Number 3
Stay updated on industry trends! Follow relevant blogs and news sources to keep your knowledge fresh. This will not only help you in interviews but also show that you're passionate about the B2B marketing landscape.
✨Tip Number 4
Apply through our website! We make it easy for you to find and apply for roles like the one at IG Group. Plus, it shows you're serious about joining our team and helps us keep track of your application.
We think you need these skills to ace Senior B2B Marketing Manager - ABM & Demand Gen Lead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights your B2B marketing experience, especially in financial services. We want to see how your skills align with the role, so don’t be shy about showcasing relevant campaigns you've led!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for the Senior B2B Marketing Manager role. Share specific examples of your past successes in campaign strategy and execution.
Showcase Collaboration Skills:Since this role involves working closely with sales and marketing teams, highlight any experiences where you’ve successfully collaborated with others. We love seeing teamwork in action!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at IG Group
✨Know Your B2B Marketing Inside Out
Make sure you brush up on your B2B marketing knowledge, especially in financial services. Be ready to discuss specific campaigns you've led and how they drove results. This will show that you understand the nuances of the industry and can hit the ground running.
✨Showcase Your Collaboration Skills
Since this role involves working closely with sales and marketing teams, prepare examples of how you've successfully collaborated in the past. Highlight any integrated marketing initiatives you've been part of and how they contributed to pipeline growth and brand visibility.
✨Prepare for Demand Generation Questions
Expect questions about account-based demand generation strategies. Think about the tools and techniques you've used to create targeted campaigns. Be ready to share metrics that demonstrate your success in driving leads and conversions.
✨Ask Insightful Questions
At the end of the interview, don’t forget to ask questions that show your interest in the company and the role. Inquire about their current marketing strategies or how they measure success in their campaigns. This not only shows your enthusiasm but also helps you gauge if the company is the right fit for you.
