At a Glance
- Tasks: Lead innovative marketing campaigns and drive brand visibility in a dynamic fintech environment.
- Company: Join IG, a leading fintech with a global presence and a culture of innovation.
- Benefits: Competitive salary, performance bonuses, comprehensive benefits, and professional development opportunities.
- Other info: Flexible working arrangements and a modern office in London.
- Why this job: Shape the future of marketing in a fast-paced, international team while making a real impact.
- Qualifications: Proven B2B marketing experience, especially in fintech or financial services.
The predicted salary is between 60000 - 80000 € per year.
About IG
IG has been at the centre of retail trading and investment since 1974, when we helped create the market for financial spread betting. Today, we're a FTSE 100 fintech operating across five continents, serving over 700,000 clients and handling billions in transactions, built on decades of scale, trust and proof. We didn’t pivot to innovation; it’s how we’ve always operated. What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that’s rare in established businesses. The bar is high. Bring a curious and forward-thinking mindset and we’ll give you the platform to define what comes next.
Join us at IG – the future gets built here.
The Role
We are seeking an experienced and commercially minded Marketing Manager to join the IG Prime marketing team. This is a senior individual contributor role with ownership across campaign strategy, demand generation, and integrated programme execution. You will work closely with the Head of Marketing, the wider marketing team, and sales leadership to plan and deliver marketing initiatives that drive pipeline, build brand visibility, and support commercial growth across our target markets. This role is well-suited to someone who thinks strategically, executes with rigour, and can operate effectively across a lean, internationally distributed team.
Key Responsibilities
- Own the planning and end-to-end execution of integrated marketing campaigns — from strategy and brief through to delivery, performance reporting, and iteration
- Develop and run account-based marketing (ABM) programmes targeting priority segments, working in close alignment with the digital marketer and sales team to influence pipeline and accelerate deal progression
- Lead demand generation activity across relevant channels — including email, digital, events, and content — with accountability for MQL quality and funnel contribution
- Partner with sales as a strategic peer: develop sales enablement materials, support outreach programmes, and ensure marketing activity is directly tied to commercial priorities
- Manage relationships with external creative, content, and digital agencies — including briefing, quality control, and budget management
- Own performance measurement: track campaign results, compile regular reporting, and translate data into actionable recommendations
- Contribute to go-to-market strategy for key product initiatives, audience segments, and target markets
- Manage marketing project workflows
- Work with brand specialist to maintain brand consistency across all materials and uphold IG Prime's positioning in all external-facing communications
- Support the Head of Marketing on ad hoc strategic projects as they arise
What We're Looking For
- Proven B2B marketing experience, with a strong preference for financial services, fintech, or institutional/professional services backgrounds
- Demonstrated experience running integrated demand generation or ABM programmes with measurable pipeline impact
- Strong grasp of the B2B buyer journey and how to build campaigns that engage sophisticated, senior audiences (C-suite, investment professionals)
- Experience managing agencies and overseeing creative and content production processes
- Analytical approach: comfortable working with campaign data and translating performance metrics into clear insights
- Strong project management skills with the ability to manage multiple priorities in a fast-moving environment
- Collaborative and proactive, with the confidence to operate independently and influence across functions
- Experience working across distributed, international teams
What We Offer
- Competitive salary and performance-based bonus
- Comprehensive benefits package
- Professional development opportunities within a global financial services leader
- Modern office environment in London
- Opportunity to work with international teams and shape marketing for a growing institutional brand
- Flexible working arrangements within office-based structure
Number of openings: 1
Marketing Manager employer: IG Group
At IG, we pride ourselves on being a forward-thinking fintech leader, offering our employees the chance to tackle complex challenges in a dynamic and innovative environment. With a competitive salary, comprehensive benefits, and opportunities for professional development, our London office fosters a collaborative culture where you can make a real impact on our global marketing strategy. Join us to shape the future of financial services while enjoying flexible working arrangements and the support of an internationally distributed team.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and services, especially in the fintech space. This will help you tailor your answers and show that you're genuinely interested in joining the team.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Marketing Manager. Highlight your successes in demand generation and campaign execution, and don’t forget to showcase your analytical skills.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about wanting to join IG and be part of building the future in financial services.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your B2B marketing experience, especially in fintech or financial services, and showcase any integrated demand generation campaigns you've led.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of your past successes in campaign strategy and how you’ve influenced pipeline growth in previous positions.
Showcase Your Analytical Skills:We love data-driven decision-making! In your application, mention how you've used campaign metrics to drive improvements and what insights you've gained from your past marketing efforts.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at IG Group
✨Know Your Marketing Metrics
Make sure you brush up on key marketing metrics and how they relate to demand generation and campaign performance. Be ready to discuss how you've used data to drive decisions in your previous roles, especially in B2B contexts.
✨Showcase Your Strategic Mindset
Prepare examples that highlight your strategic thinking and execution skills. Think about times when you’ve developed integrated marketing campaigns or account-based marketing programmes that had a measurable impact on pipeline growth.
✨Understand the Financial Services Landscape
Familiarise yourself with the fintech industry and IG's position within it. Being able to discuss current trends and challenges in financial services will show that you're not just a marketer, but someone who understands the business context.
✨Demonstrate Collaboration Skills
Since this role involves working closely with sales and external agencies, be prepared to share experiences where you successfully collaborated across teams. Highlight your ability to influence and manage relationships effectively.
